GoDaddy 电子商务评论 (2023):是适合初学者的最佳在线商店构建器吗?

Is GoDaddy 电子商务值得吗?

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GoDaddy 是迅速成为电子商务和在线托管代名词的品牌之一。 您可能听说过“GoDaddy“在你知道自己想要这样做之前 在线销售产品和服务. 为什么? 因为 GoDaddy 擅长营销。

以其域名注册服务、超级碗广告和托管套餐而闻名, GoDaddy 电子商务提供的东西比大多数人意识到的要多得多。

当然,你可以使用 GoDaddy 设计网站,购买域名,甚至设置一些网络安全功能。 然而,在 2014 年, GoDaddy 还发布了一个新的电子商务功能来补充他们现有的产品组合—— GoDaddy 网上商店建设者.

Since we’re pretty much all about ecommerce here, today we’re going to be looking at the new features of that online store, and how effective it really is for getting you started online.

介绍 GoDaddy 电子商务

让我们开始简单。

毫无疑问, GoDaddy 电子商务 是旨在帮助企业主建立数字化业务并尽快开始销售的解决方案。

与其余部分类似 GoDaddy portfolio, there’s no credit card required to sign up. You can start building your store for free, complete with support for up to 5,000 products, and ten images per product too.

GoDaddy’s online shop is intended to simplify the process of getting started online. Just as businesses have begun to rely on GoDaddy 为了简化托管和域名购买,他们希望为在线销售提供相同的简化体验。

根据 GoDaddy,您可以使用诸如方便的自动构建器之类的工具来优化您的网站以显示在 Google 搜索中,从而通过在线商店最大限度地提高销售额。 此外,社交媒体和电子邮件营销工具内置于体验中,因此您可以随着时间的推移与客户建立关系。

毫无疑问 GoDaddy 电子商务 有很多提供。 问题是此电子商务购物解决方案是否适合您。

一些可用的功能包括:

  • 移动就绪性能
  • 自动SEO优化
  • 您可以接受所有信用卡
  • 您最多可以销售 5,000 种产品
  • 免费开始,无需信用卡详细信息
  • 预约客户
  • 指某东西的用途 GoDaddy’s new feature, InSight (more on that in a bit)

GoDaddy 电子商务利弊

Let’s look at the most important benefits and drawbaks of GoDaddy 电子商务

优点 👍

  • 非常适合新手
  • 许多客户支持选项
  • 物美价廉
  • 易于使用和导航
  • 丰富的管理功能
  • InSight,新添加的营销功能。

缺点 👎

  • 功能非常有限
  • 伸缩性不是很好
  • 集成选项不是很多。

GoDaddy 电子商务:定价

Obviously, there’s a lot more than just a budget to consider when you’re choosing an online shopping and selling vendor. However, most merchants do have a budget to consider, so you’re going to want to know how much you can expect to pay on GoDaddy’s Online Store.

正如我们上面提到的,注册试用该服务是完全免费的,但如果您想在线销售,则需要升级到电子商务计划。 现在,根据您选择的套餐,您的费用会有所不同。 从基本计划的每月 9.99 美元到 Commerce 计划的每月 16.99 美元或 Commerce Plus 计划的每月 29.99 美元不等。

 免费试用一个月 is a really nice touch, in our opinion. A lot of the shopping solutions, available online today, are reluctant to give any kind of free trial, so a whole month is an excellent way to try before you buy. Of course, you won’t be able to use all of the functionality that GoDaddy has to offer until you create a full account – but that’s to be expected.

所有的 GoDaddy 计划提供 POS 的选择 (需支付额外费用),以及 GoDaddy 付款,即 GoDaddy’s internal payment gateway.

每月$ 16.99, GoDaddy 电子商务 is one of the cheaper options on the market for ecommerce and online shopping. This means that you probably shouldn’t expect to get a vast number of advanced tools and online apps. However, you will have more than enough to run a small or mid-sized business with ease.

另一个需要注意的是 GoDaddy won’t charge you any transaction fees. The amount you pay for your credit card transactions with customers will be related to your payment gateway. This means that you’re going to have to check the transaction fees for the company that you choose to work with to make sure that you’re budgeting each month properly.

GoDaddy 电子商务:营销功能

好的,现在你知道了 GoDaddy store price, let’s jump into a more in-depth overview of the features that you’re going to access for your money. GoDaddy’s Online Store is all about getting you noticed online and improving your chances of sales. Operating on the cloud, GoDaddy 提供功能,通过令人难以置信的营销工具让小型企业和初学者更快地进行首次销售。

例如,您设计和实施的在线商店 GoDaddy automatically integrates with Google My Business. This basically means that you’ll appear on things like Google Maps, and you’ll be able to provide useful informat当人们寻找您公司的名称时,如何在搜索顶部联系您的公司。

其他功能还包括:

搜索引擎优化

显然,您的网站在在线排名中的位置将对您的数字业务的绩效产生重大影响。 像这样的事情 GoDaddy 网站构建器可确保您可以通过深入了解高价值关键字和后端优化策略等内容,自动提高您在 Google、Bing 和 Yahoo 上的排名。

社交媒体整合

今天,要在网上脱颖而出,不仅仅需要一家在线商店。 GoDaddy 允许您通过直接连接到您的社交媒体页面来为您的商店增加额外的影响。 您可以直接从您的 Facebook 业务页面推广和销售产品,并对您的网站进行更改,同时为您的社交媒体页面发送通知。

此外, GoDaddy’s Online Store encourages all business owners to link their store to their Twitter, Instagram, YouTube, LinkedIn, Pinterest, and other social media accounts. Although you can’t necessarily sell directly on every platform, you can improve your chances of recognition and, therefore, potentially increase conversions too.

还值得一提的是 GoDaddy deeply integrates with Google My Business, Facebook, Yelp, and Instagram. This ensures your profiles are as complete and current as they can possibly be. Plus, you’ll receive action plans through InSight (more about that below) to help you make the most out of these networks.

电子邮件营销集成

Aside from connecting with customers through social media, you’ll also have the option to accelerate your client’s path to purchase through email. Getting into your customer’s inbox boosts your chances of nurturing conversions. What’s more, with the Website Builder from GoDaddy,您引人注目的电子邮件不太可能被直接归入垃圾邮件文件夹。 您甚至可以在软件的管理部分查看打开率和点击率等内容。

谷歌你的生意

GoDaddy 可以轻松声明您的“Google 我的商家”列表。 几秒钟之内,您就可以在 Google 地图上注册您的品牌,以帮助客户更轻松地找到您。 您还可以使用此功能查看在 Google 本身或其他社交媒体帐户上留下的客户评论。

与客户联系

您可以从仪表板访问客户消息并发回消息。 这是与客户保持联系并与买家建立持久关系的绝佳平台。

GoDaddy 电子商务:销售功能

GoDaddy isn’t just a marketing platform for beginners. The GoDaddy 电子商务专门用于鼓励和支持在线销售。

You won’t, however, be able to directly sell across multiple channels. Although there’s support for Facebook, that’s about it for now. Additionally, other features, like reporting, are somewhat limited. However, you do get plenty of useful options for making sales in the digital world.

例如,您的客户可以:

  • 通过简化的移动结帐体验快速结帐,以减少移动客户的刷卡和点击次数。
  • 使用信用卡、借记卡、Apple Pay 甚至 PayPal 轻松订购。 您的客户拥有的选择越多,他们就越容易转换。
  • 欣赏完美的表现:与 GoDaddy 网站设计工具,您可以放心,您的商店将在所有设备上完美运行。

GoDaddy 甚至允许用户轻松地管理他们的订单并通过他们的智能手机进行更新。 当新订单和约会得到确认时,公司还可以选择向客户发送短信。

That’s right – you don’t have to stick to selling physical products alone with the GoDaddy Ecommerce. There’s also 在线约会 feature that allows customers to book sessions with you if you’re a tutor, mentor, or something else. You’ll even be able to accept payments for services through your booking system.

GoDaddy, merchants have the power to sell whatever they want in the environment that works best for them. You don’t have to sell physical products if you don’t want to; there’s also the option to offer whitepapers、视频和网络研讨会。

交易市场

If ecommerce is your priority, and you want to utilize one of the many online marketplaces, this feature will unquestionably come in handy. You can sell your wares on the most popular marketplaces, including Amazon, eBay, Etsy, Walmart.com, Jet, – just to name a few. If you’re worried this might make inventory management more complicated, never fear, you can control all that from your dashboard.

GoDaddy 电子商务:InSight 功能

GoDaddy 开发了一项新功能 InSight,以帮助客户优化他们的在线形象。 他们将其描述为您的 “沉默的商业伙伴” 因为它带来了所有很棒的工具。

GoDaddy’s InSight monitors your site’s every move, including daily metrics like site traffic, customer reviews, and social engagement. It also provides info to fuel your marketing strategies. For example, how your business compares with your competitors. It analyses every detail of your site’s performance and presents this data in a way that’s easy-to-view, from the convenience of your GoDaddy 仪表板。

InSight 由三部分组成;

  1. 洞察力得分: 通过与社交媒体平台的深度整合, GoDaddy 衡量您网站相对于竞争对手的活动,然后将您的业务与您的利基市场中的其他公司进行比较。 InSight 还使用相同的数据来推荐相关解决方案,以帮助您提高绩效。
  2. 数据驱动的建议: 来自页面分析的数据将转化为有关如何改进的实用建议。 信息来自超过一百万 GoDaddy 客户制定深入的行动计划以获得更长期的解决方案。 这些在模板中呈现 format 供您使用,您可以从仪表板访问它。
  3. 指标: GoDaddy monitors the growth of your site and compiles reports. It follows your sales numbers, site statistics, bookings, and social interactions to give you a well-rounded view of what’s going on.

GoDaddy 电子商务:网页设计功能

可能是最引人注目的功能之一 GoDaddy Ecommerce is its web building software. Basically, you have the freedom to build a store that’s perfect for your brand and customers, without having to worry about stuff like complicated coding.

当您注册您的 GoDaddy account, you’ll get a layout template that’s based on the industry that you select for your account. But, you’ll have the freedom to edit the appearance however you like. For instance, you can implement footers, headers, logos, and images without having to access the source code.

GoDaddy 电子商务 makes editing and building a customized store easy for beginners. However, it might not be the ideal offering for you if you’re looking for something that you can really get in-depth with. There’s no comprehensive solution for editing CSS or HTML. However, you can potentially add custom sections with HTML if you want to make little changes.

从历史上看, GoDaddy didn’t offer users much in the way of website templates. However, businesses now have more than 100, totally re-designed templates to choose from. Some even come with industry-specific copy and images!

值得注意的网页设计功能包括: 

  • Help with managing your website’s visuals and with making its functionality as streamlined as possible.
  • 联系表
  • 备份和恢复设置——如果东西被删除或丢失,您可以找回您的所有工作。

如上所述,主题都是移动的 responsive, which makes getting started with the right solution. If you choose a design and decide later on that you’d rather change to something different, GoDaddy 还可以让您自由返回并编辑您认为合适的任何内容。

There’s plenty of freedom to change a page or section on your eCommerce website, update the style of your text, change your photos, or do anything else that you like, for that matter. Additionally, your online store will always be optimized to give users the best experience when they’re browsing.

Another feature that’s coming soon is the ‘Members-Only Access’ pages. These will make it easy for you to provide customers who have paid for membership exclusive access to members-only content.

GoDaddy 电子商务:管理和安全功能

GoDaddy allows you to add up to 5,000 products to your online store, which makes it an excellent tool for small to mid-sized companies. You’ll also be able to add multiple variants to your products, including products in different sizes and colors.

关于伟大的事情 GoDaddy’s online shop 对于初学者来说,您只需向系统添加一项服务或产品即可开始并发布您的网站。

As we’ve touched on previously, you can manage everything through one centralized dashboard. Below are some of the features that can be accessed through the panel;

  • 电子邮件活动: 您可以从这里创建和管理您的电子邮件营销活动。 这种轻松访问使整个过程更快更容易,特别是对于以前没有涉足电子邮件营销的人来说。
  • 营销活动分析: 看看你的工作效率divi双重活动一目了然。 有了这些信息,您就可以判断哪些活动值得开展,哪些不值得。
  • 回复客户: You can reply to customer emails and social media posts from your dashboard. Also, from here, you can manage your blog, appointment reminders, and automatic messages for when you’re not at your desk.
  • 客户洞察: 此功能允许您跟踪客户购买历史、创建用于促销的独特客户列表,以及管理您的“会员专享”内容。

GoDaddy recommends that merchants should probably get their site online and running as quickly as possible. Fortunately, it’s easy to do that with Online Store technology. Once you’ve published your website, you can update your payment and shipping methods. GoDaddy 首先,它会自动将 PayPal 设置为您的付款方式,但您可以根据需要更改它。

此外,默认的运输方式 GoDaddy is free shipping, but you can change that if you’re selling anything online besides services and digital downloads. After all, you want to make sure that you’re charging your customers properly for shipping costs.

在向客户运送产品时, GoDaddy 提供了一系列选项,包括选择为每个订单的解决方案添加固定费率——或者您可以选择基于重量的运输。 基于重量的运输将根据订单的重量调整您的受众需要支付的金额。

最后,除了在如何向客户发货和接受付款方面为您提供大量选择外, GoDaddy’s Online Store also helps to make your web presence more secure too.

由于您的电子商务网站很可能成为您生活中最重要的东西之一,因此 GoDaddy brand knows that you’re going to want to protect it. Fortunately, your store will come protected with a Secure Sockets Layer attached already. This can save you some money on the extra costs usually required to keep a store secure.

GoDaddy 电子商务:易于使用

If you’ve ever considered setting up an online store before, then you’ll know that even the tools with the best selection of features won’t be much good if you can’t figure out how to use them. For beginners in the digital world, opening an online shop can be a daunting and overwhelming experience. However, if you’re thinking about selling a service or product, all you need to do is add the items that you want to deliver to your store and set up a payment method.

From there, the most complicated thing you’ll have to do with GoDaddy 因为您的在线商店决定了您希望如何运送产品或提供服务。 整个体验非常适合初学者,您甚至可以根据需要添加或删除产品。

GoDaddy’s onboarding process is particularly strong. Your site is automatically generated for you based on your answers to the questions asked when you create your account. Once you sign up for your free trial, you’re automatically sent to the theme editor, where you can begin playing with your shop’s design.

如果您觉得需要一些额外的指导,可以快速返回仪表板并查看“入门”部分。

入门指南是最好的东西之一 GoDaddy has to offer ease of use. Clearly, the company knows that it’s catering to beginners. That means that using the Getting Started Guide makes it easy to move through the basics of setting up the online store quickly and simply.

Even without the Getting Started Guide, you’ll have no problem figuring out how everything works. The advanced settings for your product pages are located in the tabs at the bottom of the page, so you can ignore them entirely if you want to. You can even track your inventory as you go, so you make sure that you’re not adding duplicate pages.

Implementing things like coupon codes is pretty straightforward too. You’ll be able to make your discounts apply specifically to a specific product or category. It’s also possible to ensure that codes become active when a minimum order total is reached.

最终,通过 GoDaddy is about as simple as possible. If you’ve never tried dealing with an eCommerce store before, then you’re going to love the experience that you get with GoDaddy. 不幸的是,如果您更有经验,那么您可能会发现 GoDaddy 功能上有些欠缺。

On the plus side, if there’s anything specific that you think your online shop is missing out on with GoDaddy,那么您总是可以考虑添加集成和附加组件。

Although there aren’t a vast number of integrations available, you can access things like:

  • Google Analytics(分析)提供报告和网站见解
  • Salesforce提供强大的CRM支持
  • Spree Commerce增强了电子商务功能
  • SurveyMonkey可帮助您了解有关您的客户的更多信息
  • 改善您的多渠道营销活动

GoDaddy 电子商务:客户服务和支持

Last but not least, let’s take a look at the kind of customer support you can expect from the GoDaddy 电子商务经验。 GoDaddy 提供实时聊天支持、24/7 电话线和专用的服务 Twitter account, so you’ll usually be able to find the answers to your questions relatively quickly.

像很多网站建设工具一样, GoDaddy 还附带一个知识库,您可以依靠它来找到关键问题的答案。 虽然有一些部分 GoDaddy 知识库已经过时,如果您更愿意采用 DIY 方法来解决问题,您仍然应该能够在这里找到您需要的大部分帮助。

一件特别令人印象深刻的事情 GoDaddy 客户支持体验是您可以获得多少社区帮助。

There’s a Community Forum available from GoDaddy, where users can go to ask basic questions about how the software works, and what they can do to improve their chances of selling. Additionally, there’s also a System Status Report page where you can check the status of any outages that might be occurring with 此 GoDaddy 服务.

GoDaddy 电子商务:我们的判决

说到底, GoDaddy might not be the most advanced option for your online store, but it’s an excellent way for beginners to get started with selling online. If you’re new to the concept of online shopping for your clients, and you want to launch an eCommerce business with as little confusion as possible, then GoDaddy 将帮助您快速入门。

InSight 的加入非常出色。 它为您的网站管理增添了真正的控制感。 从数据分析到报告再到与消费者联系,InSight 是人们建立在线形象的一项非常有价值的功能。

GoDaddy 电子商务易于使用,非常适合让管理员尽可能地友好。 您可以创建与您的目标受众交流的商店,而不会产生混淆。 此外,还有很多方法可以将您的商店与社交媒体和电子邮件营销活动等整合起来,以提高长期转化的机会。

不幸的是,关于 GoDaddy Ecommerce is incredibly basic. If you’re looking for a way to customize your store down to the finest details and implement your favorite software into the mix, then you’re just not going to get that with the GoDaddy 店。

If you want to grow a brand that really stands out online, you’ll be better suited to a scalable and hosted offering like Shopify or BigCommerce. GoDaddy’s Online Store really is just a basic offering for beginners that don’t have a lot of requirements to jump into online selling.

Still, it’s worth having a try of GoDaddy to see what you think. The trial is absolutely free, and you don’t have to give any card details, so you can get started with minimal stress.

Rosie Greaves

Rosie Greaves 是一位专业的内容策略师,专攻数字营销、B2B 和生活方式的方方面面。 她在制作高质量内容方面拥有超过三年的经验。 看看她的网站 罗西的博客 获取更多信息.

评论 1响应

  1. Tim 说:

    听起来很有趣,但如果我要使用它,我不知道为什么要使用他们的电子邮件营销。 我对 GetResponse 非常满意。

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