Marketing trends evolve quickly. As customer preferences continue to change, it’s common to find that your advertising efforts transform too. However, despite the arrival of countless new marketing solutions, email advertising has preserved its spot as the ultimate way to connect with customers.
Email gives companies an instant way to reach the pockets of their target customers in an increasingly competitive environment. However, to start unlocking the benefits, you do need access to the right email marketing tools. These solutions come with everything from drag-and-drop email tools to comprehensive landing pages, CRM integrations, A/B testing and more.