If you're planning on building an online store, you know that you're going to need a few things to get you started.如果您打算建立在线商店，那么您将需要一些入门知识。 The first, and often most important element, is an idea.第一个也是通常最重要的元素是一个想法。 What are you going to sell online, and why?您打算在网上销售什么？为什么？ Next, you need an audience.接下来，您需要一个观众。 Who do you want to target with your commerce site?您想将谁作为您的商务网站的目标？ Who can you best serve with whatever you're selling?无论您卖出什么产品，都能为谁提供最佳服务？
Once you've figured out those essentials, unless you're selling offline with a point of sale, you'll need a home for your digital shop – somewhere your customers can go to find you and all the products you have to share.一旦弄清了这些要点，除非您要通过销售点离线销售，否则您将需要一家数字商店的住所-客户可以在该处找到您以及您必须共享的所有产品。 Fortunately, there are plenty of幸运的是，有很多 电子商务平台 可提供帮助的选项。
Today's marketplace for site-building is more saturated than ever.当今的网站建设市场比以往任何时候都更加饱和。 You can experiment with everything from Amazon, to您可以尝试从亚马逊到 BigCommerce 和 Magento，具体取决于您的销售方式。
