Why should you care about ecommerce shipping? As per BigCommerce’s 2017 survey, shipping price and speed are two of the top three most influential factors driving customer purchases. Moreover, 45% of customers have abandoned a shopping cart because of unsatisfactory delivery options, 38% say that negative delivery experience is a deal-breaker, while 66% of shoppers claim they’ve decided not to make a purchase because of higher shipping costs.
The stats speak for themselves. If you’re not dropshipping or you’re still too small to transition to 3PL (third-party logistics) fulfillment services you’ll have to store, manage and ship the products to your customers by yourself. Regardless of the type of products you sell, if you’re just starting out, order fulfillment can be a very scary undertaking with a shipload *wink wink* of variables to consider.
So, where should you begin?
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