What to Know About Facebook Ads and Sponsored Stories

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In this article, we’ll explore the intricacies of Facebook Ads and Sponsored Stories, offering you the knowledge to effectively engage your target audience and amplify your brand’s message on one of the most influential social platforms.

Facebook offers various options to drive more traffic to your Facebook page, and consequently, to your website.

Two options that are common and many small businesses to large corporations use are Facebook ads and sponsored stories. Both are viable and inexpensive options if you are looking to drive traffic to your ecommerce store.

Youโ€™ve likely heard that โ€œsocial adsโ€ are the future of advertising, and they are certainly on the rise. With Facebook ads, you have the opportunity to approach exactly the target group you want.

Because Facebook users fill in information about themselves, including their basic demographic information and interests, you can be specific when deciding which audience to buy Facebook ads for. Facebook also incorporates usersโ€™ search inquiries into ads.

For example, if someone was searching for cabernet wine glasses on Google, related ads will be displayed in that personโ€™s Facebook ads column.

What are Facebook Ads?

Facebook ads are purchased on an auction basis, meaning advertisers are charged based on either clicks, impressions or actions. As a business, you can create and publish all types of ads. You can choose to create an ad through Facebookโ€™s self-service interface or through a certified ads API developer. The ads are then delivered all across Facebook.

You can also export Facebook Ads data of all types to better track the performance, analyze with type works best, and improve future campaigns.

What are the 7 Types of Facebook ads?

There are seven different categories of Facebook ads, which also includes sponsored stories. Weโ€™ve broken down the ten different categories, so you can see which would be the best option(s) for your business:

1. App ad

As the name says, app ads are for apps on Facebook. If you have an app that you want to market to your targeted audience, this would be a great ad option. These ads show up on the desktop right hand column. Conveniently, the ad takes people directly to the app when clicked.

2. Domain ad

Domain ads are the original classic Facebook ads that you see on the right hand side of the newsfeed. These ads take people off site when clicked. Domain ads can also show social context, i.e. โ€œJohn Doe likes www.example.com.โ€

3. Event ad

As the name suggests, event ads are for events created on Facebook. They can show on either the main newsfeed or in the right hand column as well as mobile newsfeed. These ads allow people to join the event directly from the ad when people click โ€œJoin.โ€

4. Mobile app ad

Mobile app ads appear in the newsfeed on mobile phones. Clicks on the ad takes the user directly to the Apple App Store or Google Play, depending on which mobile operating system the app is for.

5. Page ad

Page ads are for Facebook pages. If you want more exposure for your Facebook page, this is a viable option. The Page can be liked directly from the ad. These ads appear on the right hand column as well as the main newsfeed on the desktop and mobile.

6. Page post ad

Page post ads are Page posts that are sponsored (sometimes called โ€œPromotedโ€) to increase your reach. When you create a new post on your Facebook timeline, you have the option to โ€˜promoteโ€™ it. This will boost your post to the top of peopleโ€™s newsfeeds. If your post leads includes a link to your website, a user will be directed to that website when he/she clicks on the post. Page post ads are great when you want to advertise a new product or promote a sale. You can also choose to have a video, just text, or just a photo in your page post ad.

7. Offer Ads

Offer ads promote an offer redeemable on your website. This is great for gathering new customers. Many ecommerce businesses will do a โ€œ$10 offer first order over $50โ€ deal. These ads appear in the main newsfeed on mobile and desktop.

What are Sponsored Stories?

Sponsored stories are a bit different from the ads mentioned above. You do not create the content of the ad.

While sponsored stories are similar to Page post ads, the content is created by Facebook users instead of you. Every time someone interacts with one of your Facebook posts or likes your Page, a story is created.

The content of the story can be that someone likes your Page, uses your app, or is going to your event. For example, one of your fans recently liked a post, it may show up on his/her friendsโ€™ newsfeeds as โ€œJohn Doe likes Companyโ€ or โ€œJohn Doe likes a link.โ€

Conclusion

Facebook ads and sponsored stories help you reach the right audience for your business and turn them into customers.

Itโ€™s just a matter of finding which option works for you. Luckily, Facebook ads and sponsored stories are inexpensive and the costs are based on how large your fan base is and how large of an audience you want to target. Either way, Facebook is a powerful marketing tool and a great space to keep customers informed, develop brand identity, and broaden your reach.

Bogdan Rancea

Bogdan is a founding member of Inspired Mag, having accumulated almost 6 years of experience over this period. In his spare time he likes to study classical music and explore visual arts. Heโ€™s quite obsessed with fixies as well. He owns 5 already.

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