Fourthwall and Printify are two of the biggest names in print-on-demand (POD), but which one is the better fit for you?
I’ve spent hours testing both platforms to give you a clear comparison so you can make the right choice.
After all my testing, Printify is the better option if you want full control over pricing, products, and fulfillment.
But if you’re a creator looking for an all-in-one branded merch store with zero hassle, Fourthwall is the way to go.
Fourthwall vs. Printify：快速判决
Printify – Best for scaling an ecommerce business with 500+ products, multiple print providers, and better profit margins.
第四面墙 – 最适合 内容创作者 who want an instant merch store with memberships, tipping, and no upfront costs.
In this comparison, I’ll break down pricing, product selection, branding, shipping, and more so you can decide which one is right for you.
| Fourthwall is best for: | Printify 最适合： |
|---|---|
| YouTubers, Twitch streamers, and influencers who want a branded merch store. | Entrepreneurs who want to build a full POD business on Shopify, Etsy, or WooCommerce. |
| Creators who want tipping, memberships, and digital products all in one place. | Sellers who want bulk order discounts and control over fulfillment. |
| Beginners who need a simple, automated setup with no upfront costs. | Business owners looking for higher profit margins and product variety. |
Let’s break it all down.
What is Fourthwall?
Fourthwall is an all-in-one storefront 设计 内容创作者 who want to sell merch, accept tips, and even offer memberships.
主要特征：
- Branded storefront (free custom domain included).
- Merch, digital products, and memberships 全部集中在一处。
- 自动化履行—you don’t deal with print providers.
- 没有前期费用—Fourthwall only takes a 10% cut of profits.
- 内置集成 with YouTube, Twitch, and Discord.
What makes Fourthwall unique is its creator-first approach. Instead of just focusing on print-on-demand, it gives you multiple ways to monetize your audience. You can sell exclusive content, accept donations, and even offer memberships—all from the same platform.
This is huge for influencers who don’t want to rely solely on merch sales.
另一个优势？ 无需技术技能. Fourthwall sets everything up for you, including your custom domain, checkout process, and fulfillment.
You don’t have to worry about choosing print providers, managing inventory, or handling customer support—it’s all done for you.
Who Should Use Fourthwall?
✅ YouTubers, Twitch streamers, and influencers who want a simple merch store.
✅ Creators who want memberships, tipping, and merch in one place.
✅ Anyone who wants a hands-off experience—just design and sell.
什么是 Printify?
Printify 是一个 print-on-demand network that connects you with 100+ print providers worldwide. Unlike Fourthwall, it doesn’t give you a storefront—you need to 将其连接到 Shopify，Etsy， WooCommerce, or another eCommerce platform.
主要特征：
- 500+ customizable products (shirts, mugs, phone cases, and more).
- Choose your own print provider based on quality, location, and price.
- 无利润分享—you only pay for product and fulfillment.
- 平台合作 Shopify，Etsy， WooCommerce和eBay。
- 批量折扣 可用 Printify Premium ($29/month).
Printify 专为 可扩展性. If you’re serious about running a full print-on-demand business, this platform gives you way more control than Fourthwall.
您还可以 set your own prices, test different print providers, and sell across multiple platforms. This makes it an ideal choice for entrepreneurs who want to maximize profit margins.
一个缺点？ You need an external store. Printify doesn’t provide a storefront, so you’ll have to integrate it with Shopify, Etsy, or another platform.
This means extra costs for website hosting, domains, and eCommerce tools. But in return, you get full ownership of your business without paying a percentage of your profits.
谁应该使用 Printify?
✅ Ecommerce sellers who want total control over products and pricing.
✅ People selling on Shopify, Etsy, or WooCommerce.
✅ Businesses looking for bulk order discounts and scalability.
Pricing: Fourthwall vs. Printify
Both platforms operate differently when it comes to pricing. Here’s how they compare:
| 专栏 | 第四面墙 | Printify |
|---|---|---|
| 提交订阅 | Free (takes 10% of profits) | Free or $29/month (Printify 优质的） |
| 利润模型 | Fourthwall takes a cut of profits | You set your own profit margins |
| Product Base Price | Fixed (set by Fourthwall) | Varies (choose your provider) |
| 交易费 | Standard payment processing fees | No extra fees beyond product cost |
| 批量折扣 | No bulk discounts available | Up to 20% off with Printify 高级 |
Pricing is where Fourthwall makes things simple, but Printify offers better margins. Since Fourthwall takes a 10% cut of your profits, you don’t have to worry about upfront fees.
这使其成为 初学者的绝佳选择 who don’t want to invest money upfront.
Printify, on the other hand, gives you full control over pricing. You set your own markup, and there’s no revenue share.
If you sell a t-shirt for $25 and the base cost is $10, you keep the full $15 profit. If you upgrade to Printify 保费（29 美元/月）， 你可以得到 bulk discounts of up to 20%, making it ideal for high-volume sellers.
哪个更便宜？
- Fourthwall is better for beginners 因为有 无前期费用. But you’ll pay a 10% cut on profits.
- Printify is better for scaling—you keep 100% of profits, and Printify Premium saves you up to 20% per order.
Print-on-Demand Fulfillment & Product Quality
A major difference between Fourthwall and Printify is how they handle fulfillment.
Fourthwall Fulfillment
- 产品选择较少 相比 Printify.
- No deep branding options (like custom packaging or inserts).
- 质量好 但是 可扩展性有限 for serious sellers.
- 一切都是自动化的—you don’t choose your print provider.
Printify 履行
- Way more product options (500多个项目, including t-shirts, mugs, hoodies, phone cases, posters, etc.).
- 自定义品牌选项 (labels, packaging, and even inside-the-shirt branding).
- You choose your own print provider, so you control quality, pricing, and shipping speed.
- More fulfillment centers worldwide, reducing shipping times.
哪个赢了？
如果你只是想要一个 quick and easy merch store, Fourthwall is great. But if you care about branding, quality control, and product variety, Printify 是更好的选择.
利润率
Your profit margins depend on how much each platform charges for base products and fulfillment。以下是它们的比较结果：
Fourthwall Pricing: Higher Costs, No Upfront Fees
- 没有每月订阅费.
- Higher base product costs， 意思是 lower profit margins.
- Limited discounts on bulk orders.
- Extra costs for branding and customization.
例如，一个 basic hoodie on Fourthwall costs around $25，而 Printify offers a similar Gildan 18500 hoodie for $22.25. It’s a small difference, but when scaling, every dollar matters.
Printify Pricing: More Discounts & Lower Costs
Printify 提供 两个定价计划:
- Free Plan (no monthly fee)
- Pay only for the base product cost and shipping.
- Basic branding options included.
- Printify 高级 （$ 29 /月）
- Up to 20% off base product prices.
- Bulk order discounts.
- Multiple store connections.
通过 Printify Premium, you can save a lot on costs, which boosts your profit margins over time.
哪个赢了？
对于 casual sellers, Fourthwall is fine. But for scaling a business and maximizing profits, Printify 胜.
品牌与定制
Branding is crucial if you want to 站出来 并建立一个 真实的生意.
Fourthwall Branding
- Basic storefront customization (logo, colors, layout)
- 无定制包装 or inserts
- Limited control over product branding
Printify 品牌推广
- Full branding control (custom tags, labels, and packaging)
- Embroidery, sleeve prints, and inside labels 可使用
- Supports multiple print locations (front, back, sleeve)
哪个赢了？
如果你想要一个 real brand with custom packaging and labels, Printify is the only choice.
Shipping Costs & Speed
运输速度和费用 directly impact customer satisfaction and profit margins, so choosing the right platform matters. Both Fourthwall and Printify handle fulfillment differently, which affects how quickly orders are processed and delivered.
| 专栏 | 第四面墙 | Printify |
|---|---|---|
| 履行 | 自动化 | Choose provider |
| 运货时间 | 3-10天 | 5-7 days (varies) |
| 国际航运 | 有限 | 全球覆盖 |
Fourthwall Shipping: Simple But Limited
第四面墙 handles all fulfillment automatically, which means you don’t have to pick print providers or manage shipping logistics. This is great if you want a hands-off experience, but it also means less control over delivery times, shipping rates, and customer experience.
Shipping times on Fourthwall generally range from 3 10个工作日, depending on the product and destination.
However, since Fourthwall doesn’t disclose who their print providers are, there’s no way to switch to a faster or more cost-effective fulfillment partner.
If delays happen, you’re stuck waiting for their team to handle it.
另一个 major downside is 国际航运. While Fourthwall does ship globally, the product selection for international orders is more limited, and shipping costs can be high.
If you have a global audience, this could hurt sales since customers outside the U.S. may face longer wait times and higher shipping fees.
Printify Shipping: More Control & Faster Global Fulfillment
Printify 作品 100+ print providers worldwide, which means you can choose suppliers based on location, shipping speed, and cost.
这是一个 巨大的优势 over Fourthwall because you aren’t locked into one fulfillment network. If a provider is too slow or expensive, you can switch to another one instantly.
一般， Printify orders are delivered in 5 7个工作日, though this varies depending on which print provider you select.
If speed is a priority, you can choose a provider closer to your customer’s location to reduce shipping times.
For example, if your customer is in the U.K., you can select a European print provider instead of shipping from the U.S., cutting down on costs and wait times.
Printify 还 excels at international shipping. Since they have print providers in North America, Europe, Asia, and Australia, customers worldwide can receive their orders faster and with lower shipping fees.
这使得 Printify a better option for sellers with a global audience who don’t want to lose customers due to slow shipping.
哪个赢了？
If you want a hassle-free setup and don’t care about shipping control, Fourthwall is fine. But if you want faster, cheaper shipping with global reach, Printify 是明显的赢家.
The ability to choose providers based on location alone makes it a better choice for serious sellers who want to scale and optimize profit margins.
Final Verdict: Fourthwall or Printify?
| 专栏 | 第四面墙 | Printify |
|---|---|---|
| 最适合 | Creators (YouTubers, Twitch) | eCommerce sellers (Shopify, Etsy) |
| 定价 | 10% cut of profits | Free or $29/month for discounts |
| 个性化定制 | 有限 | Full control over products |
| 运输服务 | 放手 | Choose your own providers |
| 可扩展性 | Great for creators | Best for business growth |
Go with Fourthwall if:
✅ You want a done-for-you merch store with branding.
✅ You’re a 创造者 谁要 tipping, memberships, and digital products.
✅ You want zero headaches—just upload designs and sell.
一起去 Printify 如果：
✅ You want full control over pricing, branding, and products.
✅ You’re selling on Shopify，Etsy， WooCommerce.
✅ You need bulk discounts and multiple print providers.
你应该选择哪一个？
在一天结束时， right platform depends on your goals.
如果你是一个 creator looking for a simple, all-in-one store, Fourthwall is perfect.
But if you’re serious about building a scalable POD business, Printify 给你 more freedom, control, and profit potential.
Want to scale your print-on-demand business?
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