如何在2023年雇用最佳电子商务代理商:完整指南

每次都选择合适的电子商务代理商

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There comes a time in any ecommerce seller’s journey where you’ll want to ramp things up a notch and enhance your online presence.

有很多方法可以做到这一点–投资于高转化率的营销活动,制定SEO策略,改善您的网页设计等。

Although these methods are effective, they’re daunting tasks – especially if you don’t have any experience in these areas. But, whether you’re just starting out, or you’re an online selling veteran, outsourcing these kinds of jobs can be a considerable financial outlay.

这是数字电子商务代理机构派上用场的地方。

If you don’t have the time or know-how to handle every aspect of your online business, harnessing their expertise and skills is usually the best way to go.

So, in this article, we’re looking at what an ecommerce agency does, how they can help you, and how using an agency differs from hiring an employee.

That’s a lot to cover, so let’s jump straight in!

What’s a Digital Ecommerce Agency?

For the uninitiated, a digital ecommerce agency is a third-party team your brand hires to help grow and scale your business. Typically, you’ll employ an ecommerce agency to assist with specific tasks you and your in-house team members don’t have the time or skills to tackle.

没有两个机构是相同的。 有些专注于创意服务,有些专注于特定的营销渠道或技术,而另一些则可能拥有多个专业领域。

为了找到适合您的代理机构,我们建议列出您需要协助的所有工作,并将研究范围缩小到专门从事这些领域的代理机构。

代理商如何提供帮助?

There are plenty of ways an eCommerce agency could help you, so we’ve outlined a few of them below:

访问最新建议

When it comes to the latest industry trends, high-quality agencies stay ahead of the curve. So you can be confident you’ve got access to cutting edge approaches to help you run your eCommerce business.

Top Tip: To ensure your agency boasts this kind of knowledge, ask whether they have any materials or resources they’ve compiled. This is just one way they can prove they’re researching and adopting all the latest systems and trends.

享受局外人的视角

As entrepreneurs, we often suffer from ‘tunnel vision’ – don’t worry, we’ve all been there. That’s why an outside opinion is imperative for getting a fresh perspective on how to enhance your business.

技术专长

An eCommerce agency doesn’t (or shouldn’t) sell generic out-of-the-box tech. Instead, they’ll offer a customized stack to help meet your broader business objectives.

Top Tip: Before hiring an agency to create software, inquire after their certified partners – as it’s likely, these platforms will be the ones to developing your tech stack.

雇用电子商务SEO代理商的好处

聘请电子商务SEO代理商有很多好处,最值得注意的是:

获得专业知识

专门从事搜索引擎优化(SEO)的机构通常会聘请专家,并提供/鼓励其SEO专业人士投资于持续培训。 一家高素质的代理商将致力于发展自己的技能,以与最新技术保持同步。 这确保了他们拥有帮助客户在竞争者中领先的专有技术。

SEO营销策略

A top-notch SEO agency will create a specific strategy for your business – one that brings you a step closer to meeting your business goals. Of course, these targets will vary depending on the nature of your business, so double-check your prospective agency is willing to analyze your business type and goals. That way, they’ll have all the info they need to tailor-make an SEO strategy that meets your exact requirements.

For example, if you want an SEO strategy for your ecommerce website, the processes, tools, and techniques will significantly differ from the ones used to drive traffic to a photographer’s blog or a non-profit organization’s website.

您的自定义策略应细分为词组,这些阶段分为以下几个阶段:dividual tasks. This enables a clear picture of what work’s to be done and when it’ll be completed by.

报告和分析

Successful SEO strategies hinge on collecting and analyzing data. Without a firm grasp of where you’re already ranking on search engines (i.e., Google), there’s no way of establishing whether the strategy you’re implementing is helping you to improve!

This is where outsourcing your SEO analytics and reporting to an agency specializing in this field is a real asset. Not only will you save yourself tons of time, but you’ll also receive actionable insights as to how your current SEO strategies could improve.

为您的电子商务网站聘请设计机构的好处

Design is no longer just about printed promotional materials or logos. Instead, it’s the cornerstone of establishing brand identity. It’s the visual language your company uses to communicate with its audience.

Often, customers form their first impressions about your brand based on the look and feel of your content alone. In fact, 38% of website visitors won’t engage with online content if it’s unattractive. On top of that, 48% say a website’s design is the most crucial factor in determining a business’s credibility.

总之,网页设计很重要。

If creativity isn’t something that comes naturally to you, a design agency could help finetune your online graphics. In light of that, here are just some of the perks of working with design agencies…

建立凝聚力的品牌形象

As we’ve just alluded to, your brand identity consists of a variety of elements that are easily overlooked.

这结合了以下用途:

以上所有要素共同构成了您品牌的凝聚力视觉语言。

设计机构专门创建您品牌独有的样式指南,以便您的企业可以建立自己的视觉识别。 必须做到这一点,因为这将与客户相关联。

But, don’t let that scare you – instead, see it as an exciting opportunity to wow them with your personality and professionalism.

设计机构精通如何传达品牌价值。 一般来说,圆润的设计散发出一种有趣和友善的感觉,而深色和结构化的布局则表现出可靠性和专业性。

Of course, web design is far more nuanced than that – which is where a professional design agency is worth its weight in gold. They’ll know how to translate your brand’s identity into visuals so that your audience can form the right opinion about your business before reading a single word of your website’s copy.

创造正确的印象

While good design uplifts your brand’s standing in the eyes of your customers, the lousy design will most certainly be its downfall.

通常,外观糟糕的网站表明价格便宜且缺乏了解。 两者都不能激发信心!

It’s also worth remembering that high-quality website design goes hand-in-hand with positive user experience. Web design strategists know which contrasts to use for the best readability, which colors draw the eye for a higher conversion rate, and which layouts communicate your content marketing efforts the best.

改善您的数字营销工作

好的设计吸引眼球。 最好的网络营销活动在视觉上脱颖而出,并立即令人难忘。 您的图形设计应与您的副本一起使用以推动转换。 其他wise,即使是最伟大的音高或概念也可能失败。

为您的电子商务网站雇用Web开发代理的好处

是否使用 Shopify, Magento, WordPress, or whatever other ecommerce platforms to run your online store – it’s your portal to the world. So, if you want to provide a top-notch shopping experience, you’ll need to present a beautiful and easy-to-navigate website.

Here’s how hiring a web development agency ensures you make the most out of your online storefront.

专业网页设计

Today, there’s a multitude of intuitive 网站建设者 在市场上。 尽管此类软件随附的模板通常很时尚,很现代,但要使它们看起来像您想要的样式可能会具有挑战性。

Unless you have the coding know-how to bring your vision to life, you’ll be limited to whatever functionality your e-commerce solution provides. This is where a web design agency comes in handy. They boast the skills to create a top-notch website with cutting-edge design and flawless functionality. This sort of quality is difficult to achieve without the help of professional designers.

制定强大的在线策略

一个网站要做的不只是看起来好。 的 客户之旅 you offer via your website is essential to leading customers to making a purchase. Web design agencies understand what’s necessary to create a seamless experience and should provide a strategic online plan that lays the foundation for long-term success.

A good designer will increase your ‘click-through’ rate by working with talented SEO specialists that employ search marketing techniques, 编码器,撰稿人和市场营销专家介绍最终的数字体验。

针对移动时代优化您的网站

购物体验不断向移动设备转移。 因此,一个 responsive 网站至关重要——这是指您的网站适应手机屏幕上越来越窄的显示。

Web 开发机构可以无缝地创建一个 responsive website that looks great on all devices. So, you won’t have ecommerce clients clicking off your website due to its unprofessional technical design.

可靠的网站为您节省时间和金钱

If you risk building your website yourself, you might face problems later down the line. Needless to say, sites that don’t function as they should deter customers. If anything breaks, needs updating, or if you’re hacked, you’ll have to reinvest time, effort, and often money to fix it.

By investing in a web development agency from the get-go, you’ll get access to a reliable website from the start. This means less downtime, less frustration, and a more stable buying experience for your customers.

使用电子商务营销代理与雇用员工的好处

You might be wondering: Why not just hire an employee that specializes in one of these aspects? If you’re planning to utilize SEO strategies, design, or web development continuously, this might be an excellent route to go.

Whether hiring an employee or an agency is best for you depends on your unique situation and requirements. So, let’s take a quick look at the benefits of hiring an employee to work in-house:

  • 他们专门为您工作,因此(理论上)您应该拥有他们的divi引起注意。
  • 预算有时更直接。
  • They’ll develop an intimate understanding of your brand, values, and objectives.

但是,在电子商务商店方面,代理商可能会提供更多好处-特别是在SEO,设计,网站开发和市场营销领域。 通常,它们提供竞争优势。

So, let’s compare hiring an agency vs. an employee in a little more detail…

按需服务具有成本效益

Let’s face it – hiring an employee costs money and time long before you pay them their salary. You’ll need to invest in the recruitment process and carefully examine applicants and credentials. This can cut into your own time (or your team’s) and, therefore, profit.

Once you’ve found the right candidate, you can set them to work on what they do best. However, some projects only last a short while. A website, once properly constructed, might only need occasional maintenance and redesign. There might not be enough work to justify paying an employee a full-time annual or even monthly salary.

On top of that, you’ll need to invest in:

  • 福利与保健
  • The software and tools they’ll require to do the job.
  • 工作区
  • 初始招聘费用和入职

另一方面,您可以在需要完成项目的整个过程中按需使用代理服务。 另外,您需要支付的只是他们的薪水,您可以按小时或按项目进行协商。 如果您只有偶尔的任务要外包,这通常是最便宜的选择。

专家网络可提供更多专业知识

是的,员工可能在其特定领域很出色。 但是,当您与一家提供全方位服务的代理商合作时,您需要付出一个代价才能访问广泛的专家网络。 代理商通常有大量的行业联系,使他们能够提供全面的服务-从网页设计到营销服务,再到优化您的Amazon产品清单,再到PPC和电子邮件营销建议,有很多代理商可以覆盖其中!

Say, for example, you’re just working with an agency for their design services, and you need a copywriter or a social media marketer, they’ll probably be able to propose one to use. You may even be able to incorporate this as part of the project’s price. Also, as agencies consist of teams, one expert’s shortcomings are often leveled out by another colleague’s strengths – so there’s always a high chance you’ll receive a high-quality end product.

从一开始就启用大型项目

内部员工只有很长时间才能投入到一个项目中–毕竟,他们只有两只手。 这意味着,如果您希望尽快完成一个雄心勃勃的项目,那么在没有整个设计和营销团队支持的情况下,内部员工可能会不知所措。

代理商雇用了更多的人,因此可以为需要他们的项目投入更多的工作时间。 您可以雇用代理机构来完成几乎任何规模的项目,而不必调动自己的团队或雇用新员工。

避免创意倦怠

当涉及设计和网站开发等任务时,需要合理程度的创造力才能实现真正的卓越。 所有设计师都渴望发自内心的创造力,并热衷于推动自己的技能。

但是,在内部工作的员工可能会一直精疲力竭,无法一直使用相同的视觉语言和价值观。 结果,他们有时会对创意作品感到失望。

Also, if you’re only employing one in-house digital creative, their viewpoint is restricted to just their own. Without a full design-team in-house, they have to work within a creative echo chamber that might not always allow for agile, out-of-the-box thinking.

Agencies, on the other hand, work with multiple clients all the time. They complete projects and move on to the next, so their work features a refreshing variety. Consequently, they often bring a breath of fresh air to your campaigns and web presence. Also, as it’s likely they’re working as part of a team, they’re in a better position to bounce different ideas off of one another. They do this day in, day out, so they know how to put a variety of viewpoints to good use.

您应该与数字营销代理合作吗?

There are many ways you could benefit from working with a digital ecommerce agency. Whether you’re hoping for assistance with your SEO, design, or web development, or whether you’re looking for help with your marketing campaigns – agencies afford benefits that hiring an employee might not. Most notably, a diversified talent pool, a fresh set of eyes, and more affordable and negotiable pricing.

If you’re just starting your ecommerce business, or you’re looking to drive conversions and improve your sales potential, looking towards a digital ecommerce agency might be the way forward.

对于新卖家来说,这似乎是一笔巨额投资,但高品质的代理商所获得的专业精神将帮助您从一开始就建立起值得信赖的品牌。

您以前是否曾与数字代理商或任何类型的数字营销服务合作? 如果是这样,请在下面的评论中让我们知道您的经历。 快说吧!

Rosie Greaves

Rosie Greaves 是一位专业的内容策略师,专攻数字营销、B2B 和生活方式的方方面面。 她在制作高质量内容方面拥有超过三年的经验。 看看她的网站 罗西的博客 获取更多信息.

评论 2回应

  1. 职业装备 说:

    感谢分享format与我们离子

    1. 波格丹兰萨 说:

      👍👍👍

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