If you’re thinking about starting your own ecommerce business, working with a print on demand vendor can be an excellent way to reduce startup costs, mitigate risks, and simplify your fulfillment strategy.
Companies like Printful make it easy to create and sell new products in a variety of categories, from home décor to apparel, without having to purchase huge volumes of inventory, or ship goods yourself.
There’s a handy design maker to help you product custom products, and Printful has distribution partners all over the world, to ensure you can deliver items to customers quickly.
Plus, since items are produced “on demand”, you only pay for your goods when customers place an order. This means there’s minimal risk involved in experimenting with new merch and items.
The biggest question is, which Printful products should you be selling? While the answer to this question will vary depending on your niche, and target audience, there are some top selling products on Printful that seem to earn great results.
In this article:
What are Print on Demand Products?
Print on demand products are customizable products offered by POD vendors to retailers and creators across the globe. With print on demand, you can apply custom designs to a range of items, using a variety of printing and production methods, from DTG to embroidery.
These items are produced by Printful whenever a customer places an order with your ecommerce store, so you don’t have to buy large amounts of inventory or deal with minimum order requirements. Print on demand products allow companies to invest in sustainability by minimizing waste.
Plus, since you can always remove a product from your collection at any time, you can easily experiment with a range of options to find your next bestseller.
8 Bestselling Printful Products for 2024
- Premium T-Shirts
- Hats and Accessories
- Puzzles
- Drinkware and Water Bottles
- Posters and Wall Art
- Custom Footwear and Shoes
- Home and Living Products
- Embroidered Products
One of the things that makes Printful a popular print on demand vendor, is the wide range of high quality products the platform has to offer. The Printful product catalog is filled with options for virtually every kind of retailer, from cards made on glossy or matte paper, to stickers, hoodies, leggings, and home décor items.
Notably, the POD products you choose will depend on the target audience of your online store. It doesn’t always make much sense for a fashion retailer to sell wall art, or a stationery company to sell phone cases, for instance.
That being said, we used our market research, alongside insights from Printful’s own team, to create this list of the top selling products worth considering.
1. Premium T-Shirts
T-Shirts are one of the most common and popular print on demand products out there.
They’re great for content creators and influencers creating branded merchandise, as well as new fashion brands. However, since t-shirts are so common, it’s important to ensure your items stand out.
The t-shirts available in Printful’s premium products section are ideal for elevating your online store. You can create garments using high-quality and sustainable materials, as well as unique printing methods, like sublimation and embroidery.
As consumers continue to search for high-quality garments online, interest in premium t-shirts has been increasing, as we can see from Google Trends:
Plus, premium print-on-demand products are a great way to give your brand an edge over the competitors in the POD space. If you can deliver consistent quality, comfort, and durability, you increase your chances of customers purchasing more of your products in the future.
2. Hats and Accessories
Hats and similar fashion accessories, like tote bags or sunglasses are excellent for generating high numbers of online sales. They’re often less expensive than other garments, and they can be designed to appeal to a wide range of consumers, anywhere in the world.
Printful offers a range of hat options to customize with your own designs and templates. You can opt for warming beanies in the winter, baseball caps and trucker hats in the summer, and even visors, bucket hats, or five panel hats.
Compared to other forms of apparel, hats are relatively easy to sell online, because most consumers don’t have to worry about choosing the right size. Over the last five years, searches for “custom hats” have remained relatively high, too.
For the best results, design hats to suit a range of customers and seasons. This will help you to capture the attention of a massive audience whether you’re selling a unique dad hat collection, unisex hats, or specific accessories for men, women, and children.
3. Puzzles
The global market for games and puzzles is expected to reach a value of around $18 billion by 2033, growing at a rate of 17.3% CAGR. There are plenty of reasons for this growth. First, puzzles are an excellent choice for customers in search of unique, affordable gifts for friends and family members.
Secondly, since the pandemic, consumers have been spending a lot more time at home, interacting with their loved ones, and making memories. With Printful, you can mockup a range of puzzle designs in seconds. You’re free to add all of your own artwork and photos to custom puzzles, and you can even choose the number of pieces included in your kit.
Since there are no order minimums to worry about with Printful, you have complete freedom to explore what kinds of designs attract the most sales for your business. You might even offer your customers the option to submit their own photos, so you can create puzzles customized to them.
Though puzzles aren’t as popular as they were at the start of the pandemic, they still represent an excellent opportunity for retailers.
4. Drinkware and Water Bottles
Another versatile option if you’re searching for the top-selling products to create with Printful, is drinkware. Custom drinkware is easy to create, and affordable, making it a great choice for gifts. Interest in custom mugs even peaks around the holiday season:
Additionally, one study found 60% of consumers form strong attachments to their favorite tumblers, mugs and water bottles, leading to great earning potential for brands.
With Printful, you can design corporate mugs for business events, stainless steel water bottles, wine tumblers, and more. Plus, you can easily upload every design you create to your ecommerce platform or choice, or marketplaces like Etsy with Printful’s convenient integrations.
You might even choose to expand on your branded drinkware collection with accessories, like durable cork coasters to help protect your customer’s furniture. While the drinkware market is nothing new, it’s still expected to grow at a rate of 6% in the next 10 years.
5. Posters and Wall Art
Speaking of profitable products suitable for a range of customers, posters and wall art are always a good choice if you want to break into the home décor space. Consumers generally view wall décor as a convenient and affordable way to enhance the appearance of a living space.
Whether you’re creating that highlight your customer’s support of a particular musician or sports group, or unique canvas prints, the options are endless. Although interest in wall art has dropped slightly since the pandemic, it’s still a space that attracts a lot of customers.
Printful offers a huge range of options to choose from in the wall art category. You can experiment with all-over print flags, glossy metal prints, canvas prints and more. Plus, adding your own art to the Printful mockup generator is quick and simple.
Printful even suggest wall art is one of the segments on its platform that offers the best profit margins, thanks to low production costs and high retail values.
6. Custom Footwear and Shoes
Though plenty of print-on-demand companies offer DTG printing options for a range of garments and accessories, Printful is one of the few that actually allows you to customize footwear. This is great news if you’re thinking of building your own fashion brand.
You can use your collection of canvas shoes, slip-on shoes and slides to expand your product collection if you’re already selling sweatshirts and t-shirts. Printful even offers options to create eco-friendly and cozy socks for the winter months.
As one of the most important items of clothing in anyone’s wardrobe, footwear has great selling potential. The footwear market is even expected to reach a new peak value of $472.59 billion dollars by 2028.
Plus, certain types of footwear, like Canvas shoes, have attracted significant attention over the last couple of years, thanks to their versatility.
7. Home and Living Products
As consumers spend more time at home, enjoying their personal sanctuaries, demand for home and living products has increased. We’ve already mentioned a couple of options available from Printful, such as wall art and drinkware. However, there are plenty of other products you can explore.
Printful offers access to customizable pet bowls, holiday décor, blankets, candles, pillows, and pillow cases. You can even create your own fridge markets with minimal effort.
Plus, there are options for creating aprons, unique fabrics, towels, and even beauty products.
Another option is to use Printful’s home and living category to create a range of stationery products for your customers. You can experiment with greeting cards, notebooks, stickers, and post cards.
Depend for home living products has remained consistently high over the last few years, according to insights from Google Trends.
Plus, the home décor market is expected to grow by 4.77% in the next few years. It’s currently already valued at $22.30 billion.
8. Embroidered Products
One of the ways Printful sets itself apart from other print on demand vendors, is by giving beginner sellers a huge range of printing options to choose from. Alongside DTG printing and other common methods like cut and sew, Printful also offers custom embroidery.
This makes it easy to create premium-looking garments in minutes. You can produce embroidered clothing, accessories like bags and backpacks, and even embroidered home décor. There are more than 160 products available for embroidery at the time of writing.
The good news is Printful handles all of the hard work of digitizing your designs and applying them to your products for you, so it takes very little effort to get started.
Looking at the stats, searches for embroidered products have peaked countless times in the last few years. Plus, embroidery gives you an opportunity to differentiate yourself from countless other companies selling custom items.
9. Candles
Candles are one of the most popular home accessories – for good reason. They come in a range of colors and styles, making them a fantastic and simple way to decorate various rooms in a home. Plus, they can include delightful scents too.
Candles are particularly appealing if you want to sell custom gifts to your audience, as demand for these products tends to spike around holidays like Valentine’s Day and Christmas.
With Printful, you can create stunning candles with glass containers, and a unique printed design on the outside. Plus, you can add your own branding elements to every product.
10. Blankets
Both practical and aesthetically appealing, blankets are another excellent option for anyone selling print on demand products in the modern world. No matter where your business is located, you’re sure to find plenty of consumers searching for high-quality and cozy blankets.
These products can really tie a room’s décor together, and they’re great for keeping people warm. You can even create blankets specifically designed for pets.
Printful offers a range of custom blankets to choose from, including premium sherpa blankets, and basic throw blankets.
11. Eco-Friendly Products
Demand for eco-friendly and sustainable products has skyrocketed in recent years, particularly among younger consumers. According to a study by McKinsey, over 60% of consumers say they would pay more for a product that simply uses sustainable packaging.
The great thing about selling eco-friendly products with Printful, is you’ll have a huge range of options to choose from. The company offers a broad selection of organic shirts, caps, hoodies, and other garments, as well as recycled jackets.
You can even find eco-friendly tote bags and home accessories on the platform, making it simple to build out an entire product collection of green items.
12. Patches
Today’s consumers are looking for new ways to customize, upcycle, and transform their existing clothing and other products. As consumers become more creative, there’s a fantastic opportunity for POD vendors to make some extra cash selling embroidered patches.
Printful Embroidered patches can come in a range of shapes and sizes, and feature all of the colors and design elements you like. Plus, you can sell them alongside a range of other fun and quirky accessories, such as scrunchies, or stickers.
As an added bonus, patches are relatively affordable to make, even in premium quality. That means you can potentially earn quite a high profit margin.
13. Children’s T-Shirts
While the market for children’s clothing might not be growing at a phenomenal speed, demand has remained consistent for decades. According to some reports, the landscape will be worth around $318.29 billion by 2030.
Parents are more than happy to invest in premium and sustainable clothing for their children, particularly if it features a combination of comfort and aesthetic appeal. With Printful, you can create everything from all-over print t-shirts, to hoodies, jackets, hats, leggings and baby bodysuits.
There are even options for creating baby swimsuits, so you can really create an entire range of clothing for people of any age through Printful.
14. Mugs and Drinkware
While they might not be the most exciting item on this list, mugs and drinkware are still popular choices for print on demand vendors. Everyone needs mugs, glasses, and tumblers they can drink out of. Just as we mentioned above.
With Printful, you can create high-quality and durable mugs with minimal effort, implementing as many different designs as you like.
You might even choose to expand your branded drinkware collection with accessories, like durable cork coasters to help protect your customer’s furniture. While the drinkware market is nothing new, it’s still expected to grow at a rate of 6% in the next 10 years.
15. All-Over Print Garments
All-over print garments have become increasingly popular in recent years, as one of the most exciting new trends in the print on demand landscape. With all-over printing technology, you can produce unique items covered in highly appealing patterns, with no gaps.
Only a handful of POD vendors currently offer all-over print solutions, and Printful is one of them. The company provides a range of all-over print sweats, shirts, hoodies, and yoga pants to choose from.
If you want to take advantage of the growing demand for bold and bright clothing in the current apparel market, this is the option for you.
Choosing the Best Printful Products for your Online Store
The best Printful products for your online store will depend on a range of factors, from your chosen niche to your budget. Every product offered by Printful has variable pricing, which will differ according to the materials you choose, and your customization options.
However, whether you’re selling customized white label t-shirts from brands like Bella + Canvas, or designing wall art, you can expect a great experience with Printful. The platform commits to offering exceptional product quality, great customer support and easy integrations with a range of platforms. You can even sell through social media.
Plus, thanks to Printful’s focus on sustainability and it’s investment in innovative technologies, you should have no trouble differentiating yourself from other brands with any of the products above.
Further reading 📚
How Do I Increase Sales on Printful?
Choosing high-quality trending products you can sell on your ecommerce store is an excellent way to increase your sales through Printful. It’s worth remembering that Printful isn’t a marketplace, it’s a tool you integrate with your existing website to sell print-on-demand products.
If you’re looking for ways to increase your sales potential, you can try:
- Optimizing product photos and descriptions: Use high-quality photos to showcase your products, and provide plenty of useful information in your descriptions. Consider adding keywords to your descriptions so it’s easy for customers to find you online.
- Provide clear information: Ensure your customers can access clear information about shipping policies, returns policies, and even delivery times.
- Create a sense of urgency: Consider using countdown timers or limited-time deals to encourage your customers to act quickly. This will reduce the risk of them abandoning their carts before making a purchase.
- Connect with email subscribers: Encourage consumers to sign up for an email newsletter or subscription in exchange for a voucher code or free gift. Once you have their contact details, share personalized messages with them regularly, showcasing products and offers.
- Boost your social media presence: Stay active on social media, sharing posts, videos, and images that highlight the benefits of your products and their unique features. Consider working with influencers to give your brand reputation a boost.
- Offer free shipping: 90% of customers say they would shop online more often if they could access free shipping. Consider implementing shipping costs into your pricing, or offer customers the option to qualify for free shipping when they spend a certain amount.
- Develop additional sales channels: With Printful, you can connect your POD marketplace to a range of sales channels to increase your potential revenue, including Facebook, TikTok, Instagram, Spotify, Shopify, Amazon, and many others.
- Create limited edition designs: Consider using the design tools available on Printful to capture customer interest with limited-edition, temporary, or exclusive designs.
- Offer ethical and sustainable options: Appeal to the values of your target audience by creating products with sustainable packaging, materials, and inks. Highlight your eco-friendly approach in your marketing materials.
- Personalize products: Give your customers the option to personalize their products by adding their names, photos, and even special dates to things like candles, home décor, t-shirts, and sweaters.
- Add new sizes: Experiment with a wide range of sizes if you’re producing print-on-demand garments, from plus-sized shirts, to options for children and petite consumers.
- Use custom branding: Make your business stand out by adding your logo and brand colors to your product labels, packaging, inserts, and thank you notes.
- Explore new product categories: Experiment with different product categories that are still relevant to your audience. For instance, you could sell children’s clothes as well as women’s and men’s garments.
- Offer discounts: Increase your chances of purchases from budget-conscious consumers with discounts, sales, and promotional events.
- Understand customer behavior: Conduct market research, run polls and surveys on social media, and use your website analytics to learn more about the products your customers are really interested in.
How Do I Start Selling on Printful?
Selling with Printful is extremely straightforward. Unlike other POD solutions, Printful integrates with a range of sales channels, so you don’t sell directly through the platform. Instead, you create a website and automate your processes with the Printful app. To get started:
- Step 1: Choose your online store or marketplace: Create an account with a channel like Ebay, Etsy, or Amazon, or build your own online store on a supported platform like Shopify, WooCommerce, Wix, Squarespace, or BigCommerce.
- Step 2: Connect to Printful: Create a Printful account and use the simple integration service to link your store to your Printful service.
- Step 3: Customize your products: Use the Printful library to sort through the products you want to add to your store. Customize each product with your own unique designs using the Printful mock-up generator.
- Step 4: List your products: List your products on your store or marketplace storefront, and add photos (using product samples), product descriptions, and pricing information.
- Step 5: Market your products: Draw attention to your Printful products with marketing campaigns on social media, and email. Use SEO and content marketing to draw attention to your store, and consider working with influencers.
Once customers place an order for one of your Printful products, the integration will automatically send their information to the supplier, so they can fulfil each order.
How Do I Find Trending Print-on-demand Products
This list offers a fantastic insight into some of the top trending and most popular products on Printful. However, there are various other places you can search for inspiration, such as:
- Google Trends: Google Trends is an easy-to-use tool which allows you to track the growing interest in a product or solution you want to sell. You can even compare the average search volumes for specific products, to see which one is more valuable to your store.
- Social Media: Social media platforms can give you an excellent insight into what kind of products your customers might be interested in. You can use social listening tools to find out what customers are talking about. Alternatively, you can access useful tools like Pinterest Trends and YouTube Trending topics to see what’s hot.
- Influencers: Monitoring the content produced by influencers in your space is a great way to get an insight into trending products. Find out what the top influencers in your space are talking about, and which products they’re promoting.
- Keyword research tools: Keyword research tools are excellent for finding out how many people are looking for a specific term. Solutions like SEMRush can help you to see how much search volume a keyword has, as well as how competitive the term is.
- Google Ads: Google Ads can offer an interesting insight into the competitiveness of a product or sector, and how easy it is to rank for that topic on the web. It also shows you how much you might need to pay to promote your products with PPC advertising.
Choosing the Best Printful Products for your Online Store
The best Printful products for your online store will depend on a range of factors, from your chosen niche to your budget. Every product offered by Printful has variable pricing, which will differ according to the materials you choose, and your customization options.
However, whether you’re selling customized white label t-shirts from brands like Bella + Canvas, or designing wall art, you can expect a great experience with Printful. The platform commits to offering exceptional product quality, great customer support and easy integrations with a range of platforms. You can even sell through social media.
Plus, thanks to Printful’s focus on sustainability and it’s investment in innovative technologies, you should have no trouble differentiating yourself from other brands with any of the products above.
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