Sellerboard Review: Everything You Need to Know About This Amazon Analytics Tool

With an estimated 9.7 million merchants, Amazon is one of the largest selling platforms in the world. Suppose you’re one such Amazon seller or about to start selling on Amazon; keeping on top of your sales figures, profits, and other data is essential for success. Equally crucial is efficiently interpreting such data. 

So, today we’re looking at one platform that can help with that: Sellerboard. 

If you don’t have time to read my entire Sellerboard review, here are the highlights:

Overall, I think Sellerboard is an affordable product for Amazon sellers looking to quickly analyze their daily business performance, including profits, inventory levels, customer lifetime value, etc. What it lacks in self-help resources, it gains with its easy-to-view live dashboard from which users can generate sales and profits reports, set up autoresponder email campaigns, review money coming in and out of your business, and much more. 

That’s enough preamble; we have lots to cover, so let’s dive straight into the nitty-gritty of this Sellerboard review:

What is Sellerboard?

In short, Sellerboard is an analytics tool that aims to help Amazon sellers better understand their profits and losses, their customers, sales trends, and all the numbers and costs associated with running their Amazon business. 

It includes various tools such as inventory management, reimbursements when stock is damaged or lost, and more. At this point, it’s also worth noting that Sellerboard offers an Android and iOS app, so you can monitor your business on the go.  

Sellerboard supports Amazon marketplaces in 21 countries, including the US, UK, Canada, Brazil, France, Germany, Australia, Japan, and the United Arab Emirates. 

Signing up is simple, but unsurprisingly, you need an Amazon Seller account before you can use the platform. Once you have that (if you don’t already), return to the Sellerboard website, click Sign Up, and just input your email address, create a password, and you’re ready. You then choose the country where your central marketplace is located (from a dropdown menu) and click the Connect button. This takes you to the Amazon Seller Central page, where you connect Sellerboard to your Amazon Seller Account. 

To complete your account setup, you’ll receive an account verification email with a link to click. 

Please note: The platform only supports accounts with a maximum of 30,000 products, so if you sell more than that (which, let’s face it, is unlikely), Sellerboard might not be the solution for you.

Sellerboard’s Core Features

Sellerboard has a wide range of tools. Below we’ll take a gander at some of its key ones. Let’s take a look:

A Live Dashboard

From your live Sellerboard dashboard, you can see all your Amazon fees, such as FBA (fulfilled by Amazon) charges, commissions, pay-per-click (PPC) spends, promotion costs, return costs, and more. You can also view stats by product or time period (today, yesterday, and this month).

That said, here are some of the most important analytics Sellerboard allows you to review:

The Profit and Loss Table

This breaks down your revenue and expenses into month-by-month figures or the custom time frame you wish to review. In addition, you can click on different parts of the statement to view various aspects of profit and loss, such as Amazon fees, the number of units sold, how many refunds you’ve given, and much more. 

You can filter information in this table by products, time frame (including how many products were sold by a specific time), or marketplaces (for example, Amazon US, Amazon UK, Amazon DE, etc.)

The LTV (Lifetime Value) Dashboard

You can view the lifetime value of your customers. I.e., how much revenue the average customer creates for your business, average sales per buyer, average orders per buyer, etc., over different periods – for example, over the past 3, 6, and 12 months.

Knowing this better positions you to estimate how much time/money you should spend on customer retention vs. acquiring new shoppers. 

Trends

Here, you can keep track of all your critical KPIs for each product you sell, such as numbers of sales, returns, profits, and so on, all in one place on your dashboard. With this info at your disposal, you’re better positioned to tinker with your marketing campaigns/stocking strategy according to the popularity of your products.

Select your KPI, e.g., BSR (best seller rank on Amazon), and a time frame. Then you’ll see a month-by-month breakdown performance table of which products are selling best and what percentage increase or decrease in sales have changed over the time parameters you’ve set. 

Listing Change Alerts

You can monitor your Amazon listings and seller feedback and configure how you want to receive notifications (by email or on your Sellerboard dashboard). This is especially handy if action is needed from you. For example, if you receive a negative or neutral review that you might wish to respond to. 

This dashboard also informs you of listing changes like a new name, description, main image, or product categories to avoid falling prey to Amazon hijackers. Plus, it will inform you if there are any changes in Amazon’s FBA fee, product dimensions, or referral fees.

Reports

From within your dashboard, you can generate the following reports in an Excel or CSV spreadsheet format:

• Dashboard by day: Data broken down by day taken from your dashboard and organized into categories, including sales made that day, the value of any promotions, gross profit, advertising costs, refunds you’ve made, and more. 
• Dashboard by month: As above but broken down by month
• Dashboard by product: As above but broken down per product
• Orders: A list of your orders with information about products sold.
• Sales data: This can be broken down by products or months
• Repeat customers by brand: This highlights the share of orders bought by repeat customers who ordered the same brand more than once within a select time period.
• Stock history report: Inventory stock levels based on a specified date by product and Amazon marketplace.

Autoresponder

You can set up follow-up email campaigns and automate review requests. The autoresponder feature has several categories, some of which are below:

Personalized Email Campaigns to Customers

As you’ve probably guessed from this subtitle, you can send personalized emails to customers, including:

• Follow-up emails to shoppers who have purchased from you
• Emails targeting customers in different countries
• Custom emails to repeat customers
• Personalized emails to customers whose orders have been fulfilled by you (FBM) or Amazon (FBA). 

Sellerboard even offers email templates for you to use. Or you can write your own messages if you prefer. 

Targeted Campaigns by Product or Group of Products

You can create email campaigns around specific products or groups of products.

In your dashboard, you can search for products by name, tag, stock-keeping unit (SKU), or Amazon Standard Identification Number (ASIN). 

You can also view email campaigns per product via your dashboard to see which campaigns are active, inactive, and which you’re testing. 

Track Message Status

You can track whether emails have been sent or if messages are scheduled. You can also blocklist customers or stop mail sequences manually, for example, if a customer has contacted you already and it’s something you’ve dealt with.

Attach Bonus Content to Emails and Request a Review

You can send customers automated emails asking them to provide feedback on their purchases. Amazon’s Selling Partner API powers this feature. 

You can also create campaigns asking for reviews based on targeted settings such as products, country, marketplace, repeat customers, etc., and define the best time to send your message, for example, on the day your product is delivered. 

Finally, you can attach bonus content such as ebooks, user guides, or helpful product tips to better engage your audience.

PPC Optimization

Sellerboard has developed what it says is a unique algorithm that estimates the success of your pay-per-click (PPC) campaigns and suggests improvements to optimize your bids to reach your profit targets. 

Inventory Management

You can receive inventory alerts for all your products and view and receive notifications from Sellerboard on how many items of each product you have, stock recommendations (based on sales over the last 30 days), how many days of stock per product you have remaining, and how many days until you have to reorder. You can also receive notifications when it’s time to send more products to the FBA warehouse. 

Cashflow

This tool helps you manage your cash flow. Click the “add’ button in the bottom right corner of your dashboard to input the amount invested into your business, how much you pay for products, your dividends, and VAT. Expenses like fees, shipping, and Amazon payouts are filled automatically by Sellerboard. 

Sellerboard Prices

In the first instance, you can click the Demo button on Sellerboard’s homepage. This takes you to a view of the Sellerboard dashboard (as shown in all our screenshots). 

After that, if you sign up, you can try Sellerboard for free for a month, with no credit card required. 

There are four price plans, the cost of which depend on whether you pay on a month-by-month, half-yearly, or yearly basis. The prices below are based on annual billing; all prices are net, so VAT may be applied. 

The plans and prices are as follows:

Standard

Costs $15/mo paid annually. This is the most popular account.

For this, you receive:

• 150 follow-up emails or review requests per month
• Five seller accounts
• One additional user
• Three automated reports
• Access to the real-time profit dashboard
• Listing change alerts
• PPC optimization
• Inventory management tools
• Access to the LTV dashboard

Professional

Costs $23/mo paid annually. For this, you receive all the above and:

• 6,000 orders per month
• 6,000 follow-up emails or review requests per month
• Seven seller accounts
• Five additional users
• Six automated reports

Business

Costs $31/month if you pay annually; for this, you receive all the above and:

• 15,000 orders per month
• 15,000 follow-up emails or review requests per month
• Nine seller accounts
• Four additional users
• Eight automated reports

Enterprise

Costs $63/mo billed annually; for this, you receive all the above and:

• 50,000 orders per month
• 30,000 follow-up emails or review requests per month
• 17 seller accounts
• 16 automated reports
• You can manage your user's access rights by account, marketplaces, and products.

Sellerboard Pros and Cons

Now you have a better sense of what Sellerboard can potentially do for your Amazon business, before wrapping up this Sellerboard review, let’s take a look at some pros and cons to help you decide if it’s the tool for you:

Sellerboard Review: My Final Verdict

So that’s my Sellerboard review. If you’re interested in testing it out, try before you buy by exploring the demo tool on its website or signing up for a free month’s trial.

Overall, I think, if used comprehensively, Sellerboard can provide you with an accurate profit analytics service and a range of other valuable tools to help you boost your Amazon sales and better understand your customers. 

Are you ready to try Sellerboard? Let us know in the comments box below.