9 Best AI Product Description Generators for 2023

The best AI product description generators could be an excellent tool for ecommerce business owners.

The chances are, you’re constantly looking for ways to save time in your company. As a business owner, you have countless things to do, from managing customer service, to searching for new products and ensuring logistics processes run smoothly.

While writing product descriptions might not seem like the most time-consuming process, it can quickly consume a lot of your schedule, particularly if you’re selling a wide variety of items. It’s not enough to simply share a bullet-point list of all the key attributes of your products with your customers. You need to ensure your descriptions are engaging and inspiring.

Unfortunately, writing hundreds of amazing product descriptions can be difficult, particularly if you don’t have a lot of writing and SEO knowledge.

That’s where AI product description generators come in. Today, we’re going to be looking at some of the top options on the market.

Benefits of Using AI for WritingProduct Descriptions

A good AI writer or copy generator can help you to overcome writer’s block, and improve your conversion rates. Some of these content writing tools can produce all kinds of copy – not just product descriptions. You can find solutions that integrate directly with crucial tools like Grammarly and Copyscape. Some ecommerce product description writers can also deliver copy in a range of languages, from Italian and Polish to Spanish.

There are even free product description generator services which can produce marketing content and product copy in a matter of seconds, with no subscription fee for your small business. Today, we’re looking at a range of options, intended to help any online business thrive.

What are the Best Product Description Generators?

1. Jasper.ai
2. ChatGPT
3. Copy.ai
4. Frase.io
5. Copysmith
6. ConvertMate
7. Anyword
8. Rytr
9. Writesonic

1. Jasper.AI

Jasper, previously known as Jarvis, is one of the most popular AI copywriting tools in the world today. The solution is fantastic for producing effective, human-like copy for all kinds of different requirements, including Facebook ads, blog posts, and of course, product descriptions.

To get started, all you need to do is select the “product description” template in the Jasper interface, and enter a few details, like product name and characteristics. You can choose the exact tone of voice you want to use on your website, then generate a selection of 3 different descriptions to choose from.

What I like most about Jasper is that it uses proven copywriting principles, such as “AIDA”, to drive powerful results. The solution is also excellent at integrating keywords into your copy in a way that feels natural, to get your pages showing up in the search results. Jasper even supports more than 26 languages, so you can produce copy for global sites in no time. Plus, you can upload content straight to your Shopify store, or any other ecommerce site.

Pricing

Jasper pricing starts at around $49 per month for up to 35,000 words, which should be more than enough for creating a wide range of different product descriptions. The “Starter” plan comes with access to more than 50 AI templates, and over 20 languages.

There’s also an advanced “Boss mode” app, which includes extra compose and command features, a Google Docs style editor and various other capabilities. This plan starts at $99 per month for up to 100,000 words each month.

2. Open.AI ChatGPT

This might seem like a somewhat unusual product description tool to recommend at first. The ChatGPT solution is a model designed by Open.AI, one of the leading developers of innovative technology in the artificial intelligence market. Essentially, it’s a trained system which can interact with individuals in a conversational manner, using natural language processing and neural networks.

What I like most about ChatGPT is that it’s a flexible API solution companies can add to their existing workflows and train over time. The more information you feed into the system, the more effective it becomes at delivering valuable responses.

Once you’ve trained your tool, you can ask it to complete a range of tasks on your behalf, including designing product descriptions. All you need to do is tell the technology what you want the product description to include, what the product is, and how long the length should be. The system will automatically churn out content on your behalf.

Pricing

The Open.AI pricing models can be a little difficult to understand. Most solutions are offered on a pay-as-you-go basis, where you purchase access to credits you can use in exchange for AI commands. For instance, to access the language models created by Open.AI, you’ll need to pay between $0.0004 and $0.0200 per 1000 tokens.

Each token pays for a piece of a word, so around 1000 tokens will pay for approximately 750 words. You can start experimenting for free with $18 in credit when you access the service, which can be used however you like during your first 3 months.

3. Copy.ai

Copy.ai is another extremely well-known and popular tool for content creation. The solution comes with access to a range of creative tools, as well as templates for different styles of copy. When you log into the system, it will ask you to define the kind of copy you want to write. If you’re creating a product description, you’ll be asked to list a few basic features, a name, and any keywords needed.

The system will then automatically generate a variety of different copy options to choose from. You can edit each generated piece as much as you like. Plus, Copy.ai can produce content in more than 25 languages, so it’s great if you want to reach out to a wider global audience.

If you’re struggling for ideas, Copy.AI can also provide you with writing prompts to guide you. Outside of product descriptions, the tool can produce everything from basic blogs, to Google and Facebook ads, as well as slogans for your new products.

Pricing

Ideal for beginners, Copy.ai comes with a dedicated free plan, which will give you access to 10 credits per month, and 40 bonus credits during the first month. You can use these credits to create content in more than 25 languages.

The pro package starts at $35 per month for unlimited projects and credits, as well as access to all of the latest features. There’s also a powerful enterprise package available via quote.

4. Frase.io

Frase is a comprehensive AI writing tool, designed to help business leaders and entrepreneurs produce a wider range of high-quality content as quickly as possible. The solution can design everything from content briefs to high-converting copy in a couple of clicks. It also provides insights into content analytics and metrics, so you can optimize anything you create.

Frase can produce numerous different kinds of copy, based on your inputs, keywords, and requests. You can also use the system to rewrite existing copy. For instance, if you want to convert the product description given by a dropshipping supplier into something unique, Frase can do that for you.

This powerful tool will integrate not just with your ecommerce tools and website builders like WordPress, but also with solutions like Google Docs and Google Search Console. There’s even an available chrome extension for summarizing content you find online.

Pricing

Frase allows new customers to experiment with the full service for five days for $1. After this, you can upgrade to a paid plan with options starting at $14.99 per month for the solo package, which supports the creation of up to 20,000 AI characters per month.

The Basic plan for $44.99 per month comes with more article templates and SEO features, while the Team plan includes more user seats for $114.99 per month.

5. Copysmith

Copysmith was custom-made for both enterprise companies and ecommerce website owners. The solution helps business leaders to create, launch, and distribute excellent copy at scale. The convenient product description writing tool comes with features to help you create SEO-focused content that outrank the competition and rapidly convert more shoppers.

The Copysmith technology uses state-of-the-art artificial intelligence to produce each description word-by-word, with a focus on consistent context. One of the great things about Copysmith, is you can use it either to create one product description at a time, or you can create copy for your entire website in bulk, with just a few clicks.

There’s an API available, so you can add the solution straight to your website or app. Plus, you can experiment with a range of pre-existing integrations, and a chrome extension. Copysmith also supports teams in working together on content production.

Pricing

There’s a free trial for Copysmith, but no forever free plan. If you want to consistently access credits and advanced features, you’ll need one of the premium packages. Options begin with the Starter plan for $19 per month, which comes with 75 credits, 20 plagiarism checks each month, and in-app support.

The Professional plan starts at $59 per month for up to 400 credits and 100 checks for plagiarism. Plus, there’s an Enterprise plan available with custom pricing if you want to access bulk import and exporting, account manager support, and unlimited credits and plagiarism checks.

6. ConvertMate

ConvertMate is a conversion rate optimization app with a distinct focus on product pages for Shopify store owners. It’s been around since July 2023 and can be used via its website or app; the latter is available to download from the Shopify App Store. However, it also offers a free product description generator on its website.

The aim of ConvertMate's full app is simple: to empower you to elevate your product descriptions without spending hours manually writing and editing your copy. ConvertMate uses AI and advanced analytics to examine your store’s historical data to assess which product descriptions work and which don’t so that it can optimize your descriptions for maximum conversions. 

In fact, its website states that in one study it conducted, users enjoyed an average 26% boost in revenue growth and saved 45 hours a month. 

You can also use ConvertMate to optimize your product page's SEO, including meta titles, meta descriptions, and handles to boost your organic visibility in search engine results. 

What I like most about ConvertMate is that its dashboard is easy to navigate, enabling you to conveniently manage all your product details and descriptions from one centralized place. 

With regards to its free product description generator, telling ConvertMate how you want it to write your product descriptions is simple. From a dropdown menu, choose your tone of voice e.g., friendly, professional, trendy, etc., Then, outline your target audience and provide as much information as possible about your product and what it does.

ConvertMate then uses this information to create engaging product descriptions that hopefully help you boost sales. 

Signing up for a full ConvertMate account is super easy. You just need to install ConvertMate's Shopify app via its website or the Shopify App Store. 

Pricing

There’s a free 14-day trial. After that, you can opt for one of three subscription plans. In all cases, you can either pay on a month-by-month basis or annually, with the latter offering a saving. 

• The Essential plan costs $89/month or $890/year if you pay annually (representing a 17% saving)
• The Advanced plan costs $179/month or $1,790/year if you pay annually (representing a 17% saving)
• The Max plan costs $299/month or $2,990/year if you pay annually (representing a 17% saving)

Each plan:

• Allows you to enhance an unlimited number of product descriptions
• Provides a list of keyword suggestions tailored to each product
• User-friendly URL handles for each product
• Access to analytics and insights

…and more. 

The Advanced and Max plans offer extra features, including customized reports, a dedicated account manager, and an image quality score feature. 

Lastly, the Max plan provides further features, including GPT-4, unlimited blog post generation, and more. 

7. Anyword

A powerful and easy-to-use writing tool, Anyword has already earned the attention of many leading brands, like Ted Baker and RedBull. This powerful platform can handle a range of different copywriting and marketing tasks – not just creating product descriptions. You can use the technology to design ads, landing pages, and even blog posts.

The predictive analysis technology built into Anyword is one of its most compelling features. The solution can examine the potential of any content generated in real-time, and give you tips on how to improve your chances of engagement and retention. There’s a customer persona tool, so you can ensure you’re creating pieces most likely to speak to your target audience too.

With 30 language options to choose from, Anyword is great for reaching a wider community of buyers. Plus, there are options for building your own data-driven models within Anyword. That means you can implement your own marketing data into the system to improve the tool’s performance.

Pricing

Anyword’s pricing plans start at $24 per month, though you can get 2 months for free if you pick the annual service. This beginner plan gives you full access to 200+ copywriting tools, 100+ AI tools, a blog post wizard, and 30 languages. Plus, you can create 20,000 words per month.

The “Data Driven” plan offered by Anyword starts at $83 each month, and gives you access to 30,000 credits, as well as real-time performance scores for your content and analytics. There’s also a custom package available if you want to build your own unique AI algorithms.

8. Rytr

Another comprehensive AI copywriting tool, Rytr promises companies all of the functionality they need to produce product descriptions, blog pages, and ad copy. For a flat monthly fee, you’ll be able to generate as many AI characters as you like. Plus, there’s a plagiarism checker built into the ecosystem, to ensure you’re producing original content.

Rytr allows you to choose from a range of language options and tones, so you can convey the right personality to your target audience. You’ll also be able to pick a “creativity level” on the app, which determines how much the technology sticks to your guidance.

The tool provides instant integrations with solutions like WordPress and Google. Plus, there’s an extension for social media ads too. As an added bonus, you’ll be able to store all of the content you create in the cloud, so you don’t have to worry about losing access to it. You can even create multiple different styles of descriptions for each product you have to sell, and test their performance.

Pricing

Rytr has a free plan available for beginners which allows you to generate up to 10,000 characters per month. The solution includes 40 templates, 30 languages, 20 tones and the plagiarism checker. Plus, you can create 5 AI images each month too.

The paid plans start at $9 per month for up to 100,000 characters and 20 images per month. Alternatively, you can opt for the Unlimited plan to create all the characters you need, and 100 images per month for $29 monthly. This plan also includes an account manager.

9. WriteSonic

Straightforward and effective, WriteSonic is making waves in the technology landscape. This powerful tool is great for content creators, with easy-to-understand workflows. You can even publish content straight to WordPress, thanks to a built-in integration.

WriteSonic supports companies in producing a variety of different kinds of content, from blogs and landing pages to product descriptions. There’s also a “text expander” if you want to turn a short description into something more extensive. Alternatively, you can use a range of paraphrasing and summarization tools to shorten larger pieces of content.

The platform works by having users pick from a number of templates, each with their own purpose. You’ll then be prompted to enter a few key details about your product or solution. The system then produces a handful of different content variations for you. Once you’ve found one you like, you can edit, share, and publish your copy wherever you choose.

Pricing

The free version of WriteSonic will allow you to produce up to 6,250 words per month, with minimal input. This plan only supports one user, however. The premium plans will depend on the number of words you need to produce, and the quality of the content you want.

To create “Good” content, you’ll need to pay $10 per month for the short-form content plan, or $13 per month for the long-form alternative.

Choosing the Best AI Product Description Tool

Finding the best product description generator tool might seem like a challenge in today’s competitive landscape. There are solutions out there built for everything from Shopify to Amazon, and beyond. Some focus specifically on producing high-quality product descriptions, with SEO-optimized insights into your product features for your potential customers.

Some products can also go beyond product page copy, delivering all kinds of marketing copy and Google ads tailored for both humans and search engines alike. If you want to create compelling product descriptions for your ecommerce store, it might be worth testing a few of these content generation solutions first. There are free tool options and demo plans available to help you determine which solution is best for your ecommerce business.

Don’t forget, creating a great product description may require you to invest in some editing and proofreading too. Good look finding the best product description generator tools for your needs.