As a new, or even long running Shopify store, marketing and search engine optimisation of your website may not be the first thing on your mind. But did you know that approximately 70% of all visitors to a website land through “organic” search results? Focusing on naturally marketing your Shopify store is as important as ever and there are certain mistakes that store owners fail to rectify that could help them gain new visitors. While it's important to learn about marketing strategies such as this Shopify SEO strategy post, we plan to highlight some of the more overlooked aspects of applying improvements to your Shopify store. Read on and let me know if you're aware of any other Shopify SEO sins.