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Email marketing still remains one of the most powerful ways to target and stay connected to your customers.
A staggering 91% of online customers check their inbox every day.
In addition, when compared to popular social media platforms such as Twitter and Facebook, email campaigns yield a higher click-through rate.
According to Direct Marketing Association, email has an ROI of about 4300%.
This is mainly because an email gives you a direct link to a customer’s inbox. An inbox is a very personal online space and having permission to send messages without distractions, unlike social media channels.