Your domain name (URL) is going to be the pathway for a customer to reach your eCommerce store. It is the phrase, the name of the brand, the one thing that enables others to know you, to visit your store and to recognize you when the name presents itself. Google, it is quite the name for a company, but because of saturation and growth of the e-world, finding a great domain name is becoming increasingly difficult.
I like podcasts for the simple reason that quite often I can relate much better to other people talking than just words on a page. I can hear their voice, and there is this spontaneity that is hard to find in written texts (not that they don't prepare in advance for the podcasts too).
Practice makes it perfect, and nothing beats experience. Correct? We’ve all met people who had great impact on our lives, people we look up to and people who helped us become who we are today. So, we’re bundles of stories, and sometimes our own life story can inspire somebody else’s, just as we have been inspired by other people. Today, I want to encourage you to find out more about the stories of famous ecommerce personalities. Find out what they did right, what they would change and how they managed to hit it big. Quite a privilege to learn from those who’ve been some time ago where you are today.
This is an inspiring trip into the lives of successful ecommerce founders, with a special focus on their unusual career paths. Attached to the amusing life stories – before they built their famous companies -, you'll find visuals to outline the big picture. Charming “before and after” that you can spice up with further reading about setting up commerce websites. Enjoy! Good luck!
SEO (Search Engine Optimization) has been the talk of the town for quite a few years now. And it’s not over yet. This is and ever changing field and there’s always something new you need to know if you don’t want to be taken by surprise.
In ecommerce, SEO is an important aspect, so, in order to help you save some time and not get totally lost in the sea of resources, I selected 7 that caught my eye. Let’s see if they do the job.
It’s no secret that hosted shopping cart platforms are exploding with popularity these days, but which carts are growing the fastest? Using Google Trends, I analysed which of the most popular ecommerce platforms are growing in terms of US search volume. Here are the results:
Here’s the fun part… can you guess which is blue? Since Google Trends only allows me to measure five search terms at a time, I chose: Bigcommerce,Volusion, Shopify, Core Commerce and 3dCart. Which ecommerce platform is exploding in US search volume? That’s Shopify.