I recently spoke to Carl Thompson from pincollarshirts.co.uk. Carl quit his day job and was able to replace his income with sales from his online store. Carl's store sells a particular niche of men's dress shirts that have a pin connecting the collar where a tie would normally go. Click here to listen to Carl's journey.
On the web, many developers and technology enthusiasts will remember April, 2014 for the rest of their lives, as will millions of webmasters all across the world. A global security breach in an public open-source library called OpenSSL was discovered, and it shook everyone who crossed its path.
I've spent the last 2 months speaking to successful ecommerce entrepreneurs on my podcast, Shopify Masters, and one of the most common mistakes entrepreneurs regret making is that they started off with too many products. One of my guests, Morgen Newman from MixedMade (click here to listen to his story of launching an ecommerce store that generates revenue in 30 days), spoke about a valuable lesson a seasoned entrepreneur taught him. The entrepreneur told him “when you go from 1 product to 2 products, you doubled the amount of work and risk.”
How would you like to know if a niche is profitable before you add a single product to your store? This week I'm going to show you 3 ways to validate your niche for less than $100. These are techniques that I've used personally or that successful ecommerce entrepreneurs have taught me.
There are many reasons why a pre-built eCommerce platform might sound more appealing to you than having to hire a web developer to build a brand new one for you. Though, from experience, in most cases the heaviest factor is the ease of use and ability to work closely with a community of other online store owners.
Your domain name (URL) is going to be the pathway for a customer to reach your eCommerce store. It is the phrase, the name of the brand, the one thing that enables others to know you, to visit your store and to recognize you when the name presents itself. Google, it is quite the name for a company, but because of saturation and growth of the e-world, finding a great domain name is becoming increasingly difficult.
Practice makes it perfect, and nothing beats experience. Correct? We’ve all met people who had great impact on our lives, people we look up to and people who helped us become who we are today. So, we’re bundles of stories, and sometimes our own life story can inspire somebody else’s, just as we have been inspired by other people. Today, I want to encourage you to find out more about the stories of famous ecommerce personalities. Find out what they did right, what they would change and how they managed to hit it big. Quite a privilege to learn from those who’ve been some time ago where you are today.