How to Find the Right Voice and Create the Right Type of Content for Your New Shop

right voice content marketing

I had to find my own writing voice, nobody else volunteered to do it for me. I've built several online communities, blogs and web pages in the past to know how a different medium requires a different voice, but in the end it comes down to being able to take that voice and apply it to everything you write.

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Ways to Validate Your Niche for Less than $100 (Part 3 of 3) – Gift Card Incentive

validate niche gift cards

This is the third episode of our series on niche validation. You might want to read part one and two to get the whole picture. 

I recently spoke to Carl Thompson from pincollarshirts.co.uk. Carl quit his day job and was able to replace his income with sales from his online store. Carl's store sells a particular niche of men's dress shirts that have a pin connecting the collar where a tie would normally go. Click here to listen to Carl's journey.

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Ways to Validate Your Niche for Less than $100 (Part 2 of 3) – Hello Bar

validate niche hello bar

This is the second episode of our series on niche validation. You might want to read part one and three to get the whole picture. 

I've spent the last 2 months speaking to successful ecommerce entrepreneurs on my podcast, Shopify Masters, and one of the most common mistakes entrepreneurs regret making is that they started off with too many products. One of my guests, Morgen Newman from MixedMade (click here to listen to his story of launching an ecommerce store that generates revenue in 30 days), spoke about a valuable lesson a seasoned entrepreneur taught him. The entrepreneur told him “when you go from 1 product to 2 products, you doubled the amount of work and risk.”

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The Basic 5 SEO Rules for Ecommerce

seo for ecommerce

SEO, we just can’t stop talking about it, I know. But the truth is that all this talk, and all those dozens of lists with rules can be sometimes overwhelming, especially to SEO and ecommerce newbies. So, I would take small steps and, to begin with, focus on a couple of essential rules before digging into other great resources. Yes, I discovered that some are more important than others (blame it on experience). I pay more attention to these 5 SEO rules for ecommerce in 2014, which should help you increase organic traffic to your online shop. Here they are:

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Best Niche Validation Technique for Less than $100 (Part 1 of 3) – Twitter (March 2017)

niche validation

This is the first episode of our series on niche validation. You might want to read part two and three to get the whole picture.

How would you like to know if a niche is profitable before you add a single product to your store? This week I'm going to show you 3 ways to validate your niche for less than $100.  These are techniques that I've used personally or that successful ecommerce entrepreneurs have taught me.

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How to Create a Shop Identity on The Cheap

ecommerce identity

One of the questions often asked by new online store owners is, how can I get my store up and running without spending a huge amount of money on it. Even though you are very interested in starting your own store, you simply might not have the funds that some huge corporations have. In this roundup, I will look at different ways of creating a shop identity without having to spend the equivalent of a Hollywood movie budget.

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How to Choose the Right Platform for Your Online Shop

ecommerce platforms reviewed

There are many reasons why a pre-built eCommerce platform might sound more appealing to you than having to hire a web developer to build a brand new one for you. Though, from experience, in most cases the heaviest factor is the ease of use and ability to work closely with a community of other online store owners.

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