Cele mai frecvente probleme de comerț electronic pe care le veți întâlni ca începător

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Ești începător.

S-ar putea să nu vă amintiți niciodată ultima dată când a trebuit să faceți ceva la fel de ambițios ca să faceți un proiect de această amploare. De fiecare dată când încerci să-ți explici ideea unuia dintre prietenii sau membrii familiei tale, ei pur și simplu oftează și îți spun noroc cu sentimentul de neîncredere în vocea lor.

Asta este lumea comerțului electronic, deci bun venit la bord!

It’s a strenuous life to begin your own online shop, but if you put in the effort, and prepare for some of the major problems that are guaranteed to come around, you’ll find the experience rewarding, both financially and mentally.

Let’s say you’ve thought of a cool new design for basketball sneakers and you’d like to see how they sell through an online shop. You and your business partner put together a few finished products and sell them to local shops. Now that you’ve seen people like the designs, it’s este timpul pentru lansarea online.

Sounds like an awesome plan, but don’t get ahead of yourself just yet. It’s imperative to realize that problems are going to arise in the future. Whether big or small, they are lurking around the corner to knock your business to the ground, so it’s wise pentru a pregăti un plan pentru fiecare problemă de comerț electronic pe care o puteți întâlni ca începător. Continuați să citiți pentru a afla despre aceste obstacole.

Lipsa de urgență a clienților

Not every product is going to land well with your customers, but you have two situations where your customers simply aren’t showing any urgency to buy your products. The first is during the initial phases when you’re struggling to get those first few sales. This is a tough obstacle, but it generally has something to do with the way you’re marketing your product.

The second situation entails a more established product that is starting to see a decline in sales, where you’re noticing that people aren’t as quick to buy the product as they were before.

Planul tau:

If you’re still fishing for those first few sales, take a look at your marketing strategy and make some adjustments. Are your search engine or social media ads not getting bites? Would you be better off going to events that would promote your product a little better?

expediere_urgență

In terms of revitalizing a more established product, it’s all about urgency. The point of your website should be to show your customers that they need to buy your product now. Consider urgency tactics such as timers, free shipping for a certain time and limited inventory counts. These trigger emotions in your users that they need to take out their wallets immediately.

Date despre produse și site-uri web înșelătoare

There will come a time when you look at your analytics and realize that one of your products is performing better than the rest. Whether it’s a miscalculation on your part, or a situation where the reports put way too much of the spotlight on a single product, you could find yourself hurting sales in other departments.

Planul tau:

Your best bet is to hire someone who understands ecommerce analytics. don’t make assumptions until you’ve at least run your reports through a few people who can come back and help make the choice with you. Completely getting rid of a product because of a bad quarter could hurt you in the long run if you didn’t realize that it tends to perform better during, say, the holiday season.

Modificări din industrie care vă fac produsele învechite

From landline phones to VCRs, so many businesses have relied on products that eventually went by the wayside. It’s part of doing business, but some companies are able to go with the changes, while others fail and sink. Which will you be?

vcr

Planul tau:

Pivot your strategy to start figuring out which products you can introduce to your store that can replace the obsolete items. Consider options that align with your current strategy, and start introducing the products to customers as if you’re the saving grace to replace that obsolete product they bought from you in the past.

Concurenți care încearcă să te scape

It’s going to happen. Some company is going to steal your idea, start selling the same products or make something that’s similar. How do you go about fighting these actions?

Planul tau:

If a company straight out stole your idea, it’s time to take legal action. Go to a lawyer to check out your options. However, fair competition is a different story, since you need to start thinking of ways to standout against the competition. What do you offer that your competitor does not? Do you offer free shipping? Is your customer support better? Do you have packages that provide discounts for bundled items? What about a solid blog or membership program?

Neputând gestiona tot traficul de asistență

At some point you’re going to be overwhelmed with the amount of people who call, email or chat with you to ask questions or complain about your products.

Planul tau:

Start hiring a team of support representatives as soon as possible. Your team doesn’t have to be huge. It may just be you and a buddy, but this is better than just you. Also, find a customer management system that combines all your support outlets into one. It’s much easier to reply to Facebook and email messages on one screen than two.

Finding That Your Ecommerce Platform Doesn’t Have a Few Features You Need

Indiferent dacă mergi cu Shopify, Magento, WooCommerce, Bigcommerce or one of the hundreds of other ecommerce solutions, you may encounter a time when a feature isn’t provided for you to scale up and make your business better.

Planul tau:

migrațiune

Începe prin a căuta pluginPuteți descărca pentru a rezolva problema. De exemplu, doar pentru că Shopify doesn’t have a robust email marketing system doesn’t mean you can’t find one in the app store. If this isn’t the case, you may have to migrate your shop to a more suitable option. For example, some people find that they need to migrate from a place like Volusion la Shopify. Acesta este doar un exemplu, dar majoritatea platformelor au proceduri pentru a face o tranziție perfectă.

Concluzie

Whether selling jewelry designed for kids or large machinery lubricants to companies all over the world, everyone starts at the beginning. If you’re nervous about beginning your ecommerce journey, fret not. Use this article to understand what obstacles lay ahead, and think about your plan to overcome each one as they come along.

If you’re a more experienced ecommerce professional and would like to share some stories about the problems you’ve faced, leave a comment in the section below. We love hearing your stories!

Caracteristică imagine curtsey of ARM Sattavorn

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