Shopify vs Volusion 2024: O que é melhor para o seu negócio?

Volusion vs Shopify, qual é o melhor construtor de loja em geral?

Depois de experimentar ambas as plataformas, Eu acho que Shopify é a melhor escolha em geral, graças à sua flexibilidade, escalabilidade e ferramentas de vendas abrangentes. Porém, Volusion tem alguns grandes benefícios, como ferramentas robustas de relatórios e taxas de processamento de pagamentos acessíveis.

Aqui, compartilharei meus insights sobre o uso de ambas as plataformas, cobrindo preços, facilidade de uso, design e recursos de venda, para ajudá-lo a fazer a escolha mais adequada para sua empresa.

Shopify vs Volusion: A comparação rápida

Overall, I’d recommend:

• Shopify for companies in search of a flexible, easy-to-use solution for omnichannel selling, with exceptional ecommerce features.
• Volusion for smaller retailers looking for in-depth data analytics, but fewer comprehensive tools for selling.

	Shopify	Volusion
Destaques	Retail companies interested in scalable omnichannel selling	Smaller companies in search of advanced analytics and reporting
Preços	Starter: $5 per monthBasic: $39 per monthShopify: $ 105 por mêsAdvanced Shopify: $ 399 por mês	Personal: $35 per monthProfessional: $79 per monthBusiness: $299 per month
Taxas de transação	None with Shopify Payments, or 0.5-2% with third-party payment processors	None with Volusion Payments, or 0.35% to 1.25% with third-party payment processors
Ferramentas de design	Wide range of free and paid themes and a flexible design system.	Limited free and paid templates, with a relatively simple store builder
Recursos de comércio eletrônico	Omnichannel solutions for selling all kinds of products (physical and digital)	Support for selling physical goods, with advanced reporting.
FÁCIL DE USAR	Amigável para iniciantes	Curva de aprendizagem ligeira
Prós	User-friendly interfaceMassive marketplace for integrationsScalable omnichannel platformBuilt in point of sale capabilities	Excellent analyticsGood inventory management toolsUseful promotional toolsLow transaction fees
Desvantagens	Transaction fees can be highSome features restricted to higher plans.	Limited blogging and sales toolsLearning curve

Shopify vs Volusion: Expert Scores

Shopify Análise especializada

4.8/5

Shopify is the top ecommerce platform I recommend to small businesses and omnichannel sellers. Although it’s a little more expensive than some alternatives, it’s incredibly flexible, and packed with valuable tools to help you manage and promote your business.

Plus, the app store means you can constantly extend the functionality of your store and explore new ways to delight your target audience.

Shopify Opiniões dos Usuários

Shopify’s user reviews are mostly positive. A lot of the feedback I’ve seen online highlight how intuitive and easy-to-use the platform is for both new and experienced sellers. However, there are some negative reviews out there.

Volusion Revisão de especialistas

3.6 / 5

Volusion has it’s up sides, such as excellent reporting features and a decent store builder, however it’s ecommerce functionality is extremely basic. The platform isn’t nearly as flexible as Shopify, and it’s hard to scale your business on the platform.

Additionally, I think the platform has a higher learning curve, and less access to support than many of other top solutions I’ve reviewed in the past.

Volusion Opiniões dos Usuários

Como Shopify, Volusion has both positive and negative user reviews. Some companies love the tax calculation and product management features.

O Mercado Pago não havia executado campanhas de Performance anteriormente nessas plataformas. Alcançar uma campanha de sucesso exigiria many customers agree that the platform isn’t nearly as flexible as some alternatives, and the interface is a little outdated.

Methodology: How I Compared Volusion e Shopify

To help you make the right choice for your online store, I compared Shopify e Volusion focusing on the following criteria:

• Pricing and payment options: I examined the monthly fees charged by each company, including transaction and payment processing rates. I also looked at payment processing options. Shopify was the clear winner here, with more value to offer in its basic plan, and a more robust range of payment processor options.
• Site builders and themes: I looked at how easy it is to build an attractive store and maintain your website with both platforms. Shopify offers better templates and a more straightforward editing tool. However, both products make it relatively easy to manage your store.
• Sales and ecommerce features: I looked at everything from the types of products you can sell on both platforms, to the sales features and channels. Shopify offers better omnichannel selling opportunities, and allows you to sell a wider range of products with no limitations.
• Facilidade de uso: I always prioritize ecommerce website builders that are user-friendly. While Volusion isn’t too complex, Shopify offers more step-by-step guidance to beginners, and also has a wider range of customer service options to choose from.
• Expert score: I considered the overall value of each platform, feature quality, customer satisfaction levels, and ease of use to assign each platform a score. Shopify bater Volusion in virtually every category.

Shopify vs Volusion: Pricing and Fees

Pricing is one of the first things I consider whenever I’m conducting a comparison review. At a glance, Shopify e Volusion have similar pricing structures, Embora Shopify offers a cheaper entry-level plan for social media selling (the Starter plan).

notável, enquanto Volusion’s Basic plan is cheaper than Shopifyplano básico de including its store builder, it does cap your revenue at $50k per year, and it caps the number of products you sell at 100.

Volusion Preços

• Funcionários: $35 per month: Maximum sales of 50k per year, and product cap of 100. 1 staff account, live chat, and email support, and all the store building features. Transaction fees of 1.25% (for third party gateways)
• Profissional: $79 per month: Maximum sales of $100k per year, and product cap of 5,000. 5 staff accounts, and extra CRM features, importing and exporting tools, email newsletters, and abandoned cart reports. Transaction fees of 0.65%.
• O negócio: $299 per month: Maximum sales of $400,000k per month, and support for unlimited products. 15 user accounts, phone-based customer support, API access, and customer loyalty programs.

Volusion also offers a custom-priced enterprise plan (Prime), which removes your selling cap and provides access to more comprehensive features.

Preços de Shopify

• de arranque: $5 per month with transaction fees starting at 5%. You can sell on social media and via messaging apps, but can’t create an online store.
• Básico: $39 per month with transaction fees starting at 2% (for third party providers). All the main ecommerce features, but with limited reporting and only 1 account.
• Shopify: $105 per month with transaction fees of 1%, with stronger reporting features, 5 accounts, and discounted payment processing rates.
• Advanced Shopify: $399 per month with transaction fees of 0.5%, advanced reporting, enhanced customer service, and a boosted checkout.

Shopify also has an enterprise plan (Shopify Plus), com pricing starting at $2,300 per month dependendo de suas necessidades.

This plan comes with a dedicated account manager, and full access to site coding and customization tools.

para qualquer empresa

Ambos Volusion e Shopify have their own dedicated payment processing solutions. Shopify ofertas Shopify Payments e Shop Pay for one-click checkout, enquanto Volusion ofertas Volusion Payments through a partnership with Stripe.

Apesar both companies charge credit card processing rates (which is standard in the industry), Volusion’s transaction fees are cheaper if you’re using a third-party processor.

Notably though, Shopify partners with a lot more third party gateways (over 100), than Volusion.

Shopify vs Volusion: Site Design and Maintenance

Ambos Shopify e Volusion allow companies to build a comprehensive online presence, with a custom domain name, and a range of templates or themes for straightforward design.

Shopify definitely has more options to choose from in terms of pre-made themes, although there’s only a handful of free options to choose from.

There are dozens of premium themes to choose from, however, which can include additional features, like age restriction pages, and unique menu options.

Volusion has a similar number of free themes available, and its premium themes are often slightly more expensive.

You also have less choice with Volusion, as it only has about 30+ premium themes to choose from. Both companies offer highly responsive themes, so they’re good for your SEO strategy.

Speaking of SEO, both platforms also give you basic SEO features you can use, such as the ability to modify page URLs, meta descriptions, titles, 301 redirects and alt text for images.

Shopify tem uma ligeira vantagem Volusion thanks to its blogging functionality, which you don’t get on Volusion. Plus, there are a lot more apps in the Shopify app store to help with your SEO.

When it comes to actually editing your store’s design, Eu acho que Shopify’s section-based theme editor can be a little easier to use than Volusion’s customization tools, but both are relatively straightforward.

On the plus side, both platforms offer excellent loading times and site speeds.

Third-Party Integrations and Apps

One of the reasons I often recommend Shopify as the best ecommerce site builder is that it’s extremely flexible.

A Shopify app store hosts thousands of integration options, covering everything from marketing to design tools.

Volusion, on the other hand, does offer a handful of integrations, but there are fewer than a hundred options overall.

Notably, one thing I really appreciate about Shopify is its approach to dropshipping. Não só faz Shopify partner with DSers, but it gives you hundreds of dropshipping e POD apps to choose from para atendimento de pedidos. Volusion only integrates with two dropshipping ferramentas.

Shopify vs Volusion: Sales and Ecommerce Features

Como mencionei acima, Shopify is tough to beat when it come to ecommerce functionality. It consistently earns top scores from both customers and our own expert reviews.

One really significant difference between Volusion e Shopify is what you can sell on each platform.

Shopify allows you to sell anything from physical products, to digital products, subscriptions, and services. Volusion focuses solely on physical products.

Plus, where Shopify allows you to sell unlimited products, and earn as much revenue as you like on any plan, Volusion places restrictions on both your revenue, and your number of products.

Além disso, Volusion isn’t as effective at supporting omnichannel selling as Shopify.

While you can sell on some social platforms and marketplaces through integrations, Shopify supports social media selling, marketplace selling, and in-person sales, through its integrated POS software, chamado Shopify POS.

Overall, there are dozens of channel options for Shopify, ranging from Amazon and Etsy, to Instagram and TikTok.

Além disso, Muitos Volusion’s integrations for omnichannel selling will incur an additional monthly cost, and require an extra integration for inventory syncing.

Product Features, Shipping, and Inventory Management

In terms of product and inventory management, Shopify e Volusion have similar capabilities. Both allow you to organize your products into categories, and Shopify allows you to add extra details to your products with “tags”.

For variations, Shopify supports up to 3 options per product, and up to 100 variations, whereas Volusion gives you unlimited options and variations.

Shopify has a significant edge in terms of inventory management. Shopify supports unlimited products on every plan, and both tools allow you to add items manually or in bulk, generate revenue reports, and track stock levels.

O Mercado Pago não havia executado campanhas de Performance anteriormente nessas plataformas. Alcançar uma campanha de sucesso exigiria Shopify also has an excellent fulfillment network.

Plus, when you’re using Shopify POS, the software will sync your inventory information instantly between different channels, saving you time with inventory management.

For shipping, ambos Shopify e Volusion support various shipping rules, including flat rates, price-based rates, free shipping rates, and weight-based rates.

Both tools can also offer real-time shipping quotes, though Shopify gives you discounts if you’re using the Shopify Shipping system.

Ferramentas de marketing

I’ve already mentioned that ambos Shopify e Volusion have their own search engine optimization features, but SEO isn’t the only way they can help you with marketing. Both tools support:

• Recuperação de carrinho abandonado: Abandoned cart recovery is available on all of Shopify’s core plans, (except Starter). Volusion only offers this feature on it’s $79 per month plan, and there are some limitations on when and how you can send automated messages.
• E-mail marketing: Shopify’s email service is available on all plans, and supports up to 10,000 emails per month for free. You can customize email templates and schedule deliveries, although the features are a little basic. Volusion, however, has no email marketing features, but can integrate with third-party solutions.
• Mídia social: Shopify has excellent integrations with a range of social media platforms. While Volusion also supports some integrations, it lacks the social selling features Shopify offers merchants, making it hard to access omnichannel selling capabilities.

notável, Volusion does have an in-house marketing agency that can offer you additional support (for a price). Shopify também tem seu Shopify Experts database, where you can find freelancers to help you with graphic design, SEO, and marketing.

Shopify vs Volusion: Fácil de usar

Encontrei Shopify a little easier to use overall than Volusion, mas isso não significa Volusion isn’t beginner friendly.

A grande coisa sobre Shopify is how it guides you through developing your site, with clear-cut tips and links to its help center.

Volusion doesn’t give you many prompts, although the clean interface is reasonably easy to navigate.

In terms of store management, both tools are relatively straightforward. Since Shopify has a more robust range of sales features, you’ll have more options to explore, and details to fill in when you’re loading up products.

However, you still get step-by-step guidance to help you.

Volusion allows you to add products to your store in an instant from the navigation panel, but navigating the interface is a little trickier. I had to click through a bunch of tabs just to get to the product upload page.

Suporte ao cliente

Eu acho que Shopify definitely beats Volusion in terms of customer support. First, it offers 24/7 live chat, email, and even phone support in certain regions. It also gives users access to a huge range of FAQs, guides, articles, and videos.

Plus, there’s a fantastic forum where you can interact with other Shopify donos de lojas.

Apesar Volusion does offer an extensive help center, it doesn’t have its own community forum, and phone support is limited to merchants paying for higher tiers.

Além disso, there’s no guarantee of 24/7 support with Volusion, which can be a problem if you’re starting your store from scratch.

Shopify e Volusion vs the Competition

notável, Volusion e Shopify aren’t the only options you’ll have for building an online store. I wanted to quickly compare these two tools to some of the other builders I’ve reviewed in the past, to give you an insight into how they stack up.

BigCommerce vs Shopify vs Volusion

BigCommerce é muito semelhante ao Shopify in its functionality, offering access to omnichannel selling, and even headless commerce on some plans.

Even its pricing is similar, embora BigCommerce doesn’t charge you anything for using a third-party payment processor.

Onde BigCommerce fica para trás Shopify is in it’s ease of use, and access to point of sale tools. The platform is much more complex to manage for beginners, and it doesn’t have an integrated POS solution. Compared to VolusionNo entanto, BigCommerce is still a better platform.

It offers more flexibility and scalability to high-volume sellers, has a wider range of templates and themes to choose from, and features more advanced selling tools.

Wix vs Shopify vs Volusion

Wix is one of the easiest website and ecommerce store builders to use in my opinion, and it’s also one of the most affordable options for beginners.

Although it lacks its own built-in payment processing solution, it does have dedicated POS software, though the features aren’t as advanced as those you’ll get from Shopify POS.

Wix, gostar Volusion, doesn’t offer as many selling features and tools as Shopify, but it does give you more freedom when it comes to the types of products you can sell.

It also benefits from a wide range of AI tools and features that make it easier to build and manage your online store.

eu recomendaria Wix Acima de Volusion for smaller sellers in search of simplicity and decent flexibility, but Shopify is still the winner in terms of overall functionality.

Squarespace vs Shopify vs Volusion

Squarespace tem uma vantagem sobre Shopify e Volusion in a few areas. It’s templates are stunning, and very easy to customize. Plus, the company offers a range of unique tools for selling services, like built-in appointment scheduling and booking features.

O Mercado Pago não havia executado campanhas de Performance anteriormente nessas plataformas. Alcançar uma campanha de sucesso exigiria Squarespace certainly isn’t as advanced as Shopify when it comes to things like inventory management and ecommerce.

The sales features are pretty limited, and there aren’t as many integrations available to help enhance your online store.

Squarespace is definitely the better option than Volusion however, particularly if you’re a small business owner looking to sell services, subscriptions, or courses.

O veredicto final: Shopify or Volusion

Na minha opinião, Shopify is easily the better choice for an online store owner than Volusion.

Apesar Volusion does have some good features, like in-depth analytics, it’s extremely limited in terms of ecommerce functionality, omnichannel selling and scalability.

Shopify is the easier-to-use platform, and it offers greater flexibility, allowing companies to sell unlimited products of any type, on any channel, regardless of the plan you choose. Plus, it’s highly extensible, with it’s massive app market.