SharpSpring Review: My Verdict 2025

SharpSpring is a robust CRM and marketing automation tool that’s quickly becoming a strong contender in the ecommerce space.

With its built-in sales funnels, email automation, and dynamic lead scoring, it offers powerful tools for online stores that are ready to move beyond simple email blasts and into behavior-based marketing.

Unlike more ecommerce-native platforms like Klaviyo or Mailchimp, SharpSpring isn't strictly built for online retail.

But that doesn’t mean it can’t deliver results — especially if your ecommerce business is focused on high-ticket products, lead nurturing, or personalized email journeys.

In this review, I’ll walk you through everything you need to know about SharpSpring: its pricing, core features, pros and cons, and how it stacks up for ecommerce stores in 2025.

Why You Can Trust This Review

I’ve spent over 20 hours testing SharpSpring across two ecommerce brands — one using Shopify and the other on WooCommerce.

I also reviewed performance metrics, user feedback on platforms like G2 and Capterra, and data from SharpSpring’s own case studies. This review is based on real-world ecommerce use and hands-on testing.

SharpSpring Pros & Cons

Best for high-intent ecommerce lead nurturing

Very Good: ⭐️⭐️⭐️⭐️☆ (4.4 out of 5)

Use it if…	Skip it if…
You sell high-ticket products	You’re running a very small store
You rely on email + retargeting	You need a drag-and-drop email tool
You want full lead tracking	You’re looking for a free solution

What I Liked About SharpSpring

✔️ All-in-one CRM + email marketing suite
Instead of paying for a CRM, a separate email tool, and a retargeting app, SharpSpring bundles everything into one unified dashboard. For ecommerce brands that are scaling fast, this centralization is a big win.

✔️ Dynamic email automations
I set up a campaign that emailed users who viewed a high-ticket product twice without buying. It automatically sent a testimonial email, then a discount follow-up — all without lifting a finger.

✔️ Lead scoring based on user behavior
Unlike Klaviyo, SharpSpring lets you assign scores based on how users interact with your site. Open rates, page views, time on page, video watched — all of it contributes to a score you can use to trigger smarter campaigns.

✔️ Contact timelines and activity feeds
Each lead has a timeline showing what emails they opened, what products they viewed, and how they’ve engaged. That’s gold for any store selling $200+ items or running promotions to VIP lists.

What I Didn’t Like

❌ The UI isn’t modern
Compared to something like Klaviyo or Drip, the interface feels dated. It works fine, but don’t expect a slick experience.

❌ Setup takes time
You’ll need at least 5–10 hours upfront to build automations, connect your ecommerce platform, and train your team.

❌ You’ll likely still need third-party apps
SharpSpring covers the basics, but you might need tools like Zapier or Integromat to fill integration gaps if you run a more complex store.

My Experience With SharpSpring

I connected SharpSpring to a Shopify store selling wellness products. Here’s how the setup went:

• Connection to Shopify took about 10 minutes using the integration wizard
• I imported our customer database and tagged each contact by product category
• I built three main automations:
  • Abandoned cart sequence
  • Post-purchase upsell sequence
  • Re-engagement campaign for cold leads

From the dashboard, I could track open rates, revenue from each campaign, and lead scores — all in real-time.

The interface wasn’t pretty, but it was functional.

I appreciated being able to see a visual workflow of each campaign. You can build pretty complex flows, with split paths, tags, conditions, and delays.

Adding Products & Campaigns

SharpSpring doesn’t manage your product catalog like Shopify does — instead, it works alongside your ecommerce store to track customer activity and run campaigns.

Here’s how I structured it:

• Tracked user behavior on product pages (via a SharpSpring tracking code)
• Triggered emails based on product categories or individual SKU views
• Sent cross-sell emails using merge tags and conditional content

It’s not a store builder, but it’s a powerful engine behind the scenes. Especially useful if you’re running email-heavy sales funnels.

The one area that did require more effort was tagging and organizing user behavior data correctly inside SharpSpring.

Unlike Klaviyo, where ecommerce-specific events are automatically pulled in, SharpSpring requires you to set up tracking codes and workflows for each product action.

This gives you more control, but it also means you'll need to invest more time upfront to configure it correctly.

SharpSpring Ecommerce Use Cases

Use Case	Example Campaign Idea
Abandoned Cart Recovery	Send multi-email sequence with dynamic product blocks and urgency timers
High-Ticket Nurturing	Score leads based on product interest and engagement, send long-form email sequences
VIP Promotions	Tag top spenders and send early access launches or bonus perks
Product Education	Trigger post-purchase email series based on product SKU (tutorials, FAQs, etc.)
Re-engagement Campaigns	Automatically segment cold leads and run win-back offers

If you're not just selling t-shirts but are instead marketing higher-margin products (like electronics, fitness gear, or coaching), these workflows help drive long-term customer value.

What impressed me was the flexibility in branching workflows. For example, we ran a campaign where customers who bought a bundle were put into a separate upsell series with specific loyalty rewards.

Customers who purchased a single item received an educational series with blog links and video content. SharpSpring’s dynamic workflow paths made this type of segmentation possible without needing multiple tools stitched together.

How Much Does SharpSpring Cost?

SharpSpring’s pricing is custom, but here’s what most ecommerce businesses are quoted as of mid-2025:

Plan	Monthly Price	Contact Limit	Notes
Starter	$449/month	Up to 1,000	Full feature access, ideal for small ecommerce teams
Growth	$999/month	Up to 10,000	More users, integrations, and reporting tools
Agency	Custom	Unlimited	White-labeled CRM + multi-client support

There’s no free plan, but they do offer a 14-day trial (you’ll need to speak to sales).

Who it’s best for:

• Ecommerce stores doing $30,000+/month
• Brands with lead gen funnels
• Teams using email and retargeting as core channels

If you’re just starting out, this tool may feel pricey. But if your average order value is high, or your sales cycles are longer, it can quickly pay for itself.

It's also worth noting that SharpSpring charges based on contact volume, not just email sends.

If you're managing a large database but only engaging with a small segment regularly, you'll want to clean your list frequently or negotiate a custom plan.

Some ecommerce brands I worked with were able to bring costs down by only syncing engaged contacts via their Shopify integration.

Design & Templates

SharpSpring offers a built-in landing page builder, but it’s not where the platform shines. You get around 20 templates to choose from, and while they’re mobile-friendly, they’re fairly basic in terms of customization.

I ended up building pages in Webflow and just embedding SharpSpring forms using HTML.

That said, the email builder is more flexible. You can:

• Use drag-and-drop blocks
• Personalize with merge fields
• Split test subject lines and body content
• Add dynamic content based on user behavior

Still, it’s more technical than platforms like Mailchimp or ConvertKit. If you’re used to drag-and-drop editors, expect a bit of a learning curve.

In one project, we tested SharpSpring’s native page builder for a product launch landing page.

While it functioned as intended, the visual limitations and lack of prebuilt ecommerce sections meant the design looked dated compared to what we were able to build with Webflow.

For ecommerce brands that care about aesthetics, you’re better off using a dedicated page builder and simply connecting forms or tracking scripts from SharpSpring.

Marketing Features for Ecommerce

SharpSpring is packed with tools that can elevate your email marketing game.

Email Automation

• Build custom workflows for upsells, retargeting, and nurturing
• Use branching logic to adapt messaging based on engagement
• Combine behavioral and demographic triggers

Lead Scoring

Every lead is scored based on:

• Pages viewed
• Time on site
• Forms submitted
• Emails opened or clicked

You can use those scores to:

• Send special offers to engaged leads
• Suppress cold users to reduce spam complaints
• Prioritize leads for manual outreach (great for B2B ecommerce)

Reporting & Analytics

You’ll get access to:

• Campaign ROI reports
• Revenue attribution (email vs paid ads)
• Funnel performance tracking
• Form conversions by traffic source

It’s not as user-friendly as Google Analytics, but it does provide clear, useful ecommerce insights.

In our campaigns, the lead scoring system helped uncover customer segments that were close to converting but hadn’t yet purchased.

We ran a flash sale email exclusively to leads who had viewed a product three or more times and had scores over 80 — conversion rates jumped by 28% compared to our standard list campaigns.

The takeaway: when paired with thoughtful segmentation, SharpSpring’s data tools can seriously boost ROI.

Support & Onboarding

SharpSpring offers a mix of onboarding resources and customer support.

Channel	Available
Live Chat	Yes
Email Support	Yes
Phone Support	Yes
Knowledge Base	Yes
Dedicated Onboarding Specialist	For higher-tier plans

My onboarding included a kickoff call, 2 training sessions, and email support. Once I got over the learning curve, I didn’t need much help — but response times were sometimes delayed during business hours.

I also appreciated the optional monthly strategy sessions SharpSpring offered after onboarding.

These were useful check-ins where we reviewed campaign performance, identified underperforming funnels, and got feedback on how to improve lead scoring models.

While not every ecommerce platform offers this kind of consultative support, it made SharpSpring feel more like a partner than just another tool.

Is SharpSpring Good Value for Ecommerce?

Here’s how SharpSpring compares on value for money:

Feature	Included in $449 Plan
Email Automation	Yes
CRM	Yes
Lead Scoring	Yes
Shopify Integration	Yes
Abandoned Cart Sequences	Yes (via workflows)
Landing Page Builder	Yes (limited)
Support & Onboarding	Yes

Is it good value? Yes — if your ecommerce business is making $30K+/month and wants to move from basic email campaigns to data-driven marketing automation.

If you’re doing less than that, you might be better off with Klaviyo, Drip, or Mailchimp.

From a return-on-investment standpoint, SharpSpring tends to shine in ecommerce environments where customer lifetime value is high.

When each new customer is worth $300 or more over time, better targeting, smarter follow-ups, and tighter funnel tracking can justify the higher platform cost quickly.

This is where SharpSpring stands apart from more budget-friendly, feature-light platforms.

Final Verdict: Should You Use SharpSpring for Your Ecommerce Store?

SharpSpring is best suited for growing ecommerce stores that want to use smarter marketing to drive more sales.

It’s not the simplest or cheapest option, but if you're ready to scale — especially with high-ticket products or personalized sales journeys — it's one of the strongest CRM platforms out there.

Here’s a quick recap:

SharpSpring Verdict	Notes
Best For	Mid to large ecommerce stores
Pricing	Starts at $449/month
Standout Feature	Behavior-based email automation + lead scoring
Weak Point	Outdated UI and steep learning curve
Ecommerce Integration	Shopify, WooCommerce, Zapier, Stripe, Facebook Ads
Support	Good, but not lightning fast

If you’re not ready to commit, book a demo and get hands-on with a trial first — but if you’re scaling a serious ecommerce operation, this platform has the bones to grow with you.

For ecommerce teams already managing hundreds of leads and multiple email flows, SharpSpring can be the central nervous system for your marketing.

It brings together tracking, communication, and decision-making in a way that cheaper platforms can't. Just be prepared to invest the time upfront — because the long-term gains can be worth every hour.