Yotpo vs Bazaarvoice: Which One is Best for Ecommerce?

Yotpo and Bazaarvoice – the two big name players in customer reviews and user-generated content – help ecommerce businesses build trust and boost sales, but they do it in very different ways.

I've spent a ton of time – over 150 hours, to be exact – to help you figure out which one's right for your business based on where you are in your growth journey and what channels you're selling on.

Here's the short answer:

Yotpo is the way to go for direct-to-consumer (DTC) brands who sell on platforms like Shopify and BigCommerce.
Bazaarvoice is the one to turn to for large brands selling on major retailers like Walmart, Target, and Best Buy who need review syndication to get their products noticed.

Yotpo vs Bazaarvoice: Verdict at a Glance

Platform	Best For	Pricing Starts	Key Advantage
Yotpo	DTC brands and Shopify stores	$15/month	Built-in loyalty, UGC, and deep ecommerce integrations
Bazaarvoice	Enterprise brands and retail syndication	Custom pricing (usually $1,000+/mo)	Review syndication across retail channels

In this comparison, I'll walk you through the key features that matter – review collection and syndication, SEO benefits, integrations, and pricing – so you can get a clear picture of which platform is right for you.

Review Collection: Which One Helps You Gather Reviews Faster?

Yotpo

Yotpo's got it down when it comes to collecting reviews.

They no longer send email or SMS requests themselves, but they integrate tightly with platforms like Shopify, BigCommerce, and Klaviyo, which means you can trigger review requests automatically through your own email or SMS provider. This gives you the flexibility to control how and when requests are sent, using tools you already rely on for marketing.

You can still ask customers for photos or videos, add custom questions (like size, quality, or fit), and manage reminders through your connected email/SMS platform. Yotpo handles the display, moderation, and collection logic — your email/SMS tool handles the sending.

The highlights are:

Super easy setup for automated post‑purchase review requests through your connected marketing platform
Customizable widgets with star ratings and filters
Built‑in photo and video reviews so customers can share their thoughts visually
Google Shopping integration so customers can see reviews directly within Shopping ads

Bazaarvoice

Bazaarvoice does email collection too, but they take it a step further with sampling campaigns.

For example, you can send out free samples in exchange for a review – a good way to get more reviews for new products.

They've also got some serious muscle when it comes to collecting reviews at scale – especially for brands with hundreds or thousands of SKUs.

Here's what you need to know:

Advanced moderation to make sure the quality of the content is top-notch
Sampling campaigns to get more reviews rolling in
Review syndication to major retailers (like Walmart)
Multi-language collection so you can handle global brands

Verdict

Go with Yotpo if you just want to collect reviews and boost sales on your own ecommerce store.
Pick Bazaarvoice if you need to collect and distribute reviews across multiple retailers.

Review Syndication: One Platform Clearly Wins This One

Yotpo

Yotpo does do some limited syndication – for example, between your own stores (if you've got a bunch of Shopify stores) – but that's not their main game.

Bazaarvoice

Bazaarvoice is the king when it comes to review syndication, especially with major retailers.

If your products are on Walmart, Target, Best Buy, or Home Depot, Bazaarvoice can push those reviews out to all those sites so your brand looks consistent across all channels.

Syndication benefits:

Gets your products seen on more sites
Consolidates reviews from everywhere
Increases trust when customers are shopping across multiple channels

Verdict

Bazaarvoice wins hands down for brands that sell on wholesale or retail channels.

UGC (User-Generated Content): Which One Does More of a Good Job?

Yotpo

Yotpo's got UGC covered.

They make it easy to collect and show off photos and other visual content from customers, especially from Instagram. You can curate pics, tag products, and build shoppable galleries that look native on product pages.

UGC is tied into their review flow so customers can submit visuals along with their text review.

The good stuff:

Instagram UGC curation
Shoppable UGC galleries for product pages and landing pages
Moderation tools to approve or reject content
Mobile-first display widgets

Bazaarvoice

Bazaarvoice does visual UGC tools too, but they're really focused on social listening and moderation at scale. This is good for brands who are working with a ton of content and need a system to manage rights and approvals.

But it's more of a behind-the-scenes kind of thing – not so easy to use for ecommerce storefronts.

Verdict

Yotpo's the one to go with for ease of use and ecommerce performance.
Bazaarvoice is better suited for big teams managing content across dozens of retail sites.

Loyalty & Referrals: Only One Platform Offers This

All About Yotpo

One of Yotpo's biggest selling points is that it comes with a full loyalty and referrals platform, all neatly wrapped up in the same dashboard.

You can run your loyalty scheme with:

Points-based programmes to give back to customers
VIP tiers to make them feel extra special
Referral links and bonuses to get more customers in the door
Custom rules to make it work the way you want – e.g. leave a review and earn points

And the best part? It integrates directly with Shopify, so customers can see their loyalty status right as they're shopping.

What About Bazaarvoice?

Bazaarvoice doesn't offer loyalty or referral features – so you'd need to connect to a third-party app like Smile.io or LoyaltyLion to get that going.

The Verdict

Yotpo is the clear winner here. For keeping customers coming back and boosting that all-important customer lifetime value, having loyalty tied into your UGC system is a total game-changer.

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All About The Integrations

So here's how both platforms stack up on ecommerce platform integrations:

Platform	Shopify	BigCommerce	WooCommerce	Salesforce	Klaviyo	Gorgias	Meta Ads
Yotpo	Yes	Yes	Yes	No	Yes	Yes	Yes
Bazaarvoice	Limited	Limited	No	Yes	No	No	No

Yotpo: The One To Beat

Yotpo's been optimised for DTC (direct-to-consumer) platforms – especially Shopify and BigCommerce. The integrations are super deep and super fast to set up, and most tools are no-code (which means no coding's required).

Bazaarvoice: The Enterprise Option

Bazaarvoice, on the other hand, is built for the big enterprise systems like Salesforce Commerce Cloud and SAP Hybris. Most implementations need dev time (because they're custom-built).

The Verdict

Yotpo is the better option for ecommerce brands that are using modern tools.
Bazaarvoice is a better fit if you're running a custom enterprise tech stack.

The Cost: A Comparison

Yotpo Pricing

Yotpo’s pricing is modular, meaning you only pay for what you need.

Reviews: Free up to 50 orders/month, then starts at $15/month
Loyalty: From $29/month
Visual UGC: Custom pricing based on usage and volume
Bundles: Custom quotes available

Most ecommerce stores spend between $49–$499/month, depending on features and order volume.

This makes Yotpo a strong fit for lean ecommerce teams that want to scale without locking into a high-cost contract. You can start with reviews only, then layer in loyalty or UGC as your business grows.

Note: Yotpo no longer offers its own SMS or email marketing tools as of late 2024. You’ll need to use external tools like Klaviyo or Attentive for that functionality.

Bazaarvoice Pricing

Bazaarvoice pricing is enterprise only — there’s no published pricing.
Expect to pay $1,000 to $5,000/month depending on:

Number of SKUs
Syndication volume
Retailers supported
Support and onboarding

This pricing model makes sense for global brands with large product catalogs and retail partnerships, but it’s often out of reach for small to mid-sized ecommerce businesses. Most early-stage DTC brands will find the cost hard to justify unless they’re already distributing at scale.

Verdict

Yotpo is significantly more affordable and accessible.
Bazaarvoice is an investment suited for brands already working at scale.

SEO Benefits

How Yotpo Helps With SEO

Yotpo helps boost your SEO by:

Adding review schema (rich snippets) to product pages to make them stand out in search results
Creating SEO pages from your customers' user-generated content
Feeding reviews into Google Shopping to get more clicks and sales

All of which can give you a serious click-through boost and improved product rankings.

What About Bazaarvoice?

Bazaarvoice does support structured data – but its focus is more on getting your products seen on third-party retailers like Walmart or Target, rather than your own website.

The Verdict

If you want to rank your own website on Google, Yotpo is the better choice.
If your main sales are happening on third-party retailers, Bazaarvoice can help get you more product visibility.

Email & SMS Marketing

Yotpo

Yotpo no longer offers its own email or SMS marketing tools. Previously, they provided SMS via SMSBump and basic email triggers, but these services were retired in 2024. Today, Yotpo focuses on its core strengths — reviews, loyalty, and UGC — and suggests brands integrate with external marketing platforms.

You’ll need to connect tools like Klaviyo, Attentive, or Postscript if you want to manage post-purchase review requests, loyalty updates, or SMS campaigns.

Bazaarvoice

Bazaarvoice doesn’t offer native email or SMS tools either. Like Yotpo, it requires you to connect your own email service provider or CRM to send out review requests or promotions.

That said, Bazaarvoice tends to work with enterprise-level systems and often relies on custom integrations to connect data between platforms.

Verdict

Neither platform offers built-in email or SMS marketing.
Yotpo integrates more easily with popular ecommerce tools like Klaviyo, while Bazaarvoice is better suited for custom enterprise environments.

Real-World Case Studies

Yotpo In Action

There are loads of case studies out there that show Yotpo's success in action.

Brooklinen managed to see repeat purchases jump by a whopping 80% with Yotpo – its loyalty program & user-generated content were a winning combo.
Steve Madden did a number on conversion rates – yanking them up by 16% when they started using Yotpo's SMS + Reviews combo.
Soko Glam took their review game to the next level with SMS-based review requests and saw review volume skyrocket by a stonking 250%.

Bazaarvoice

GoPro watched as review syndication bumped retail product visibility up by a solid 30%
Unilever spread reviews across not one or two but thirty plus retailer websites, using Bazaarvoice
Reckitt made sure product launches were a success with those clever review seeding campaigns

Which Platform Is Best For You?

Here's the real deal – the honest lowdown on what you actually need.

Use Case	Best Platform
Selling on Shopify or BigCommerce	Yotpo
Focus on direct-to-consumer channels	Yotpo
Managing loyalty and referrals	Yotpo
Heavy reliance on retailers like Walmart	Bazaarvoice
Enterprise brand with thousands of SKUs	Bazaarvoice
Want fast setup with no dev help	Yotpo