Quick answer:
On a fundamental level, retail is simply the sale of a product from a business to a consumer.
Depending on your business model, your retail business may sell items directly to consumers, through a partner, or via strategies like dropshipping.
What is retail, what are the components of a retail store, and how exactly does the retail industry work? Most people, whether you’re a store owner or an everyday consumer, are familiar with the term “retail”. The retail industry powers a huge part of our economy, and ensures we all have access to the goods and services we need.
Continue reading What is Retail? The Complete Definition and Guide
A flash sale is a promotion or discount offered by an online store for a limited period and/or in limited quantity.
They are also referred to as holiday sales, daily sales, hype sales, launch day sales and limited inventory sales. During the sale, the discounts are more significant than those provided by regular promotions. Flash sales intend to sell a large volume of products at high velocity to make up for the aggressive price cut.
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If you get your site's technical SEO wrong, everything else goes down the drain. Get it right, and you've probably solved the number one headache of site optimization and conversion.
In one study, 59 percent of SEO buffs named technical on-site optimization as their most effective SEO strategy. For enterprise and mid-level companies, that figure goes to 65.4 and 66.7 percent, respectively.
Continue reading "A Step-By-Step Guide To Technical SEO"
You’re here because you’re an ecommerce store owner, either frustrated with your existing hosting service or just shopping around for a new option for your new store.
Either way, a quick Google search shows there are dozens of options out there, and that can feel daunting- wherever you are on the ecommerce experience barometer.
Continue reading “Hostwinds Review (2023): Everything You Need to Know”
If you're planning on building an online store, you know that you're going to need a few things to get you started. The first, and often most important element, is an idea. What are you going to sell online, and why? Next, you need an audience. Who do you want to target with your commerce site? Who can you best serve with whatever you're selling?
Once you've figured out those essentials, unless you’re selling offline with a point of sale, you'll need a home for your digital shop – somewhere your customers can go to find you and all the products you have to share. Fortunately, there are plenty of ecommerce platform options available to help.
Today's marketplace for site-building is more saturated than ever. You can experiment with everything from Amazon, to BigCommerce and Magento, depending on how you want to sell.
Today, we're looking at two excellent options: Drupal and Shopify.
Continue reading “Drupal vs Shopify: A Complete Guide for 2023”
It takes more than just a great deal to convert a prospect into a potential sale. If you want to build profits and attract new opportunities, then you need a way to hook your customers, and convince them that your offer is worth their time. That’s where landing pages come in.
A landing page is a dedicated space on your website (or in an external location) that showcases a specific offer or deal.
This page aims to capture audience interest and boost conversations for whatever you currently have on offer.
Instapage is one of the most popular options for enterprise landing pages on the market today. With Instapage, you get a convenient drag-and-drop landing page builder, complete with tons of useful features for boosting business revenue.
You can enhance your conversion range with A/B testing, and heatmaps that show you where your customers spend most of their time on your pages.
Continue reading “Instapage Pricing (2024): Everything You Need to Know”
Urgh. Slow-to-load websites, is there anything worse? We've all been there. You've clicked through from Google, a Facebook ad, an email, etc., and the website takes forever to load. There's nothing more frustrating, and within seconds you click off the site, right?
The moral of the story: Loading times are crucial to visitor retention and the overall user experience. The faster the site, the more benefits it reaps…and every second makes a difference. Pages that load within two seconds have an average bounce rate of 9%, whereas those that take five seconds to load suffer a whopping 38%.
Larger brands are no exception. In fact, the BBC loses 10% of users for every extra second their site takes to load!
Continue reading “A Quick Wix Turbo Review: What's All the Hype?”
A Facebook page provides a free space for people to connect with your business, organization, or brand publicly. It allows you to display your products, offer services, create ads, and collect donations or payments.
You might feel discouraged by all the articles talking about the decline in Facebook’s organic reach.
Well… Hold your horses because that’s not the full story.
Continue reading "How to Start a Business on Facebook"
