Quick answer:
Direct-to-consumer is a business model that relies on selling products directly to consumers through an ecommerce platform. A number of startup businesses and other DTC brands such as Glossier and Bonobos have shown just how effective it can be.
More and more consumer brands are focusing on selling direct-to-consumer in order to cut out the middlemen and maximize their profit margins. Plenty of manufacturers and consumer brands that deal in consumer packaged goods (CPG) are now entering the markets directly instead of relying on middlemen or distributors.
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WIth the introduction of multiple channels such as social media for marketing directly to consumers, many companies have begun marketing directly to their consumers. Popular d2c brands like Warby Parker, Dollar Shave Club, and Casper have optimized their supply chains to handle increased demand from consumers instead of solely supplying to retailers.
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Online store owners need to optimize the checkout experience to make it as seamless as possible. If customers are adding things to their cart but dropping out at some point during the checkout process, it’s probably because your checkout page has not been properly optimized.
Most online store owners are so heavily focused on adding new products in their store and optimizing their product pages that they completely fail to check on their checkout pages. However, creating and customizing the checkout page is of extreme importance if you want to boost your conversion rate.
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Buy Now Pay Later (BNPL) apps are everywhere in 2021, and it’s likely that this trend will continue in the future. If you don’t know what Buy Now Pay Later (BNPL) is, the answer’s in the name: it’s a service that allows you to buy what you need and pay later.
The pandemic changed the way people do business, and services like Klarna, Afterpay, and Affirm have become incredibly popular. Today, if a business doesn’t have an ecommerce presence, they are almost entitled to fail.
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Quick answer: ERP is a common term in the business world, particularly among manufacturing and engineering brands. The term ERP stands for Enterprise Resource Planning, and it’s a process used by companies to help manage and integrate various crucial parts of running a business.
Many ERP software solutions are important to modern companies because they help with implementing resource planning by integrating all the processes required for an organization to thrive.
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Email marketing is a tried and tested online marketing method that delivers fruitful results when done well. Although email marketing has been around for a long time, it's still one of the most effective marketing channels, with ROI as high as 4,200% to be had! Needless to say, you don't want to dismiss email marketing out of hand.
Aside from its efficiency, email is also one of the cheapest and easiest marketing strategies to get started with. Plenty of service providers make the process intuitive and straightforward, enabling you to automate many steps. In many cases, you can just set it up to run in the background so that you can focus on what you do best – running your business.
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What is email automation? Wherever you look in the email marketing world, everyone seems to talk about the importance of automated email campaigns.
There are countless websites and businesses constantly collecting email addresses to nurture customers. Plus, you’ve got a huge selection of email marketing automation tools available too.
So, what does email automation actually mean?
In simple terms, email automation is exactly what it says on the tin – and opportunity to “automate” a series or single email based on specific “triggers”, or actions.
With email automation you can send a welcome message as soon as someone creates an account on your website or provide clients with a “thank you” message after they make a purchase.
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Mobile POS systems are becoming more and more popular in the modern age. In a world where customers prefer convenience above all else, installing a mobile POS system is one of the best things that you can do for your business.
Point of sale systems have come a long way over the past few years. With cloud-based solutions and new technologies rising to the fore, businesses are looking at different ways to facilitate their customers, and a mobile POS system seems like a logical upgrade.
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Many ecommerce business owners find it difficult to handle logistics. If you have only just started your company, you will want to prioritize customer satisfaction above all else. If deliveries are delayed or the products are delivered in poor condition, you’ll have to face the wrath of your customers.
There’s no better way to keep your customers happy than to ensure timely delivery of products. Unfortunately, this is much easier said than done. It’s not an easy feat for ecommerce store owners to get products delivered to clients in a timely and efficient manner.
Continue reading “What is 3PL Fulfillment? Everything You Need to Know”
