TradeGecko Reviews: Everything You Need to Know

Articles Inventory Management

There are few things more important in the world of digital sales than being able to keep track of your inventory. Inventory management software is one of the top items on any entrepreneur’s must-have technology list (and for a good reason).

Unfortunately, it isn’t always easy to find a solution that you can rely on.

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TradeGecko promises today’s brands a powerful and customizable experience for online inventory management. With this unique cloud-based software, businesses can keep track of all the products that they sell, and manufacture across multiple locations and channels.

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An In-Depth Sharpspring CRM Review

CRM Reviews

Consumers receive marketing messages every single day. That’s a fact. Many of these messages are delivered by marketing automation software. These kinds of solutions aim to improve engagement with social media campaigns and website, video, end email content, as well as boosting sales rates, which is where Sharpspring CRM comes into its own.

And you don’t need us to tell you; the more engaged your customers are, the better it is for your bottom line.

As such, choosing the right marketing automation tool is really important.

Not only that, it’s imperative that your chosen software supports your broader marketing strategy and provides the analytics and data you need to generate more leads and, ultimately, more sales.

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How to Hire the Best Ecommerce Agency in 2023: A Complete Guide

Articles

There comes a time in any ecommerce seller’s journey where you’ll want to ramp things up a notch and enhance your online presence.

There are many ways to do this – investing in high-converting marketing campaigns, developing SEO strategies, improving your web design, etc.

Although these methods are effective, they’re daunting tasks – especially if you don’t have any experience in these areas. But, whether you’re just starting out, or you’re an online selling veteran, outsourcing these kinds of jobs can be a considerable financial outlay.

This is where a digital ecommerce agency comes in handy.

If you don’t have the time or know-how to handle every aspect of your online business, harnessing their expertise and skills is usually the best way to go.

So, in this article, we’re looking at what an ecommerce agency does, how they can help you, and how using an agency differs from hiring an employee.

That’s a lot to cover, so let’s jump straight in!

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How To Perform Squarespace To Wix Migration Using Cart2Cart

Articles

If you’re here, then I guess you’ve probably figured that the Squarespace to Wix migration process is not as easy as it might seem, especially when it comes to ecommerce stores.

You see, while Squarespace and Wix are both user-friendly site builders and web hosts, they are not exactly the best of friends. They happen to operate very differently, and their ecosystems do not share a direct data transfer link.

So, of course, it’s incredibly difficult to manually map your Squarespace online store elements onto the Wix platform.

But, thankfully, it’s not entirely impossible. And, as it turns out, the whole process can be much simpler if you choose to leverage the right tools. So simple in fact, that even technically unskilled merchants can seamlessly migrate Squarespace to Wix stores within hours.

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Ethical Ecommerce Interviews: QWSTION on Creating Their Own Sustainable Fabric

Interviews

This is the second in a series of interviews with ethical online entrepreneurs: we hope they’ll be helpful and inspirational for anyone trying to find their way in business. Let us know your thoughts in the comments below!

Our second interviewee is Hannes Schoenegger, co-founder of QWSTION. As well as their collections of sustainably and ethically crafted bags, the brand have developed their very own sustainable fabric: Bananatex.

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Bounce Rate Explained: Everything You Need to Know

A Bounce rate is the duration of time which is used to calculate in percentage, all single page-visits. In other words, these are people who leave your website without visiting the second page. Principally, Google Analytics won’t receive any trigger if the visitor doesn’t go beyond the home page.

Needless to say, the ultimate goal is to always reduce the number of bounce rates so as to optimize your website’s conversion rates. Typically, a bounce rate is used to measure the overall visits where an individual leaves your site from the landing page without any further engagement.

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Split Testing Explained: Your Ultimate Guide

Split testing is also known as multivariate testing or A/B testing and is a means for conducting a controlled and randomized experiment to improve website metrics. These metrics include click-through rates, purchases, form completions or any other desired action. Split testing works by “splitting” incoming website traffic between the original page and a page with some variation designed to improve the metric being tested. After a statistically significant amount of visitors have arrived on both pages the metrics are compared to determine which variation has the best results.

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