Split testing is also known as multivariate testing or A/B testing and is a means for conducting a controlled and randomized experiment to improve website metrics. These metrics include click-through rates, purchases, form completions or any other desired action. Split testing works by “splitting” incoming website traffic between the original page and a page with some variation designed to improve the metric being tested. After a statistically significant amount of visitors have arrived on both pages the metrics are compared to determine which variation has the best results.
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Continue reading “Split Testing Explained: Your Ultimate Guide”
We spoke to Kevin Garcia, co-founder and co-CEO of Karst Stone Paper (who’ve just launched a beautiful new website: take a gander!). After encountering stone paper while travelling in Asia, he figured out a way to turn it into beautiful, sustainable stationery.
Continue reading “Ethical Ecommerce Interviews: Karst Stone Paper on the Importance of Building the Right Team”
Whether you’re a new seller or a veteran ecommerce store owner, you’ll need a high-quality web hosting service. These days there are tons of options on the market, which can make picking the right service for your business somewhat of a daunting task.
So, to help you navigate your way through these murky waters, we’re analyzing one such web hosting provider: HostArmada.
Continue reading “A Quick HostArmada Review: Your Questions Answered”
Want to run the perfect restaurant?
Then you’re going to need some help.
After all, there are a lot of different things that you’ll need to perfect in your restaurant company, from managing orders, to dealing with inventory.
While there are plenty of POS (Point of Sale) tools on the web today that can assist with back-end business management, few are specially designed for the restaurant owner. Lavu POS is one of just a handful of software solutions that can give you everything that you need to run an effective restaurant. What’s more, through partnerships with PayPal and Square, Lavu is rapidly becoming one of the most significant players in the mobile POS world.
Continue reading “Your Complete Lavu POS Review for 2023”
When ecommerce store owners are setting up their business, typically, they might think of using tried and tested payment solutions that take debit and credit card payments, such as PayPal or Stripe. However, there are loads of other options out there, including smaller players that are by no means to be discounted – particularly if you’re solopreneur or SME.
Continue reading “The Low-Down on PayPlug: An Honest Review”
Over the last couple of years, POD, or Print on Demand business solutions have grown increasingly popular among would-be business owners looking for a simple way to get online. With POD solutions, you can cultivate a fantastic income, while showcasing your creative nature.
Although there’s always an option for artistic individuals to set up their own shops and manufacture their creations from scratch, this is often too expensive for many beginners. That’s where print on demand services, or “POD” solutions come in handy.
Much like a dropshipping company, a print on demand business hands many of the headaches of running a venture over to a third party. With the right digital printing support, and a list of unique products, you can build a lucrative brand online.
Continue reading “What is Print on Demand?”
Order fulfillment is one of the most important things any business owner will need to consider when setting up an ecommerce store. The only way to earn the trust and loyalty of your target audience is to ensure that the products they buy get to them as quickly as possible.
The good news is that you don’t have to handle everything from inventory management to shipping on your own. As the ecommerce world grows increasingly accessible, ecommerce store owners are discovering new ways to delight their customers with the help of fulfilment services.
Fulfilment services and networks are digital environments that you can use to track your inventory, supply chain, and shipping information. Choose the right tool, and you’ll impress your customers with products that arrive on their doorstep at just the right time.
Continue reading “ShipBob vs Shopify Fulfillment Network: Which is better? (2023)”
Are you a restaurant manager or owner? If so, you'll be all too familiar with the importance of finding and using the perfect point of sale solution. The right software can make both yours and the work of your team a million times simpler. So, in this article, we're going to cover one such program, Upserve POS.
Throughout this review, we'll cover Upserve's main features, its pros, cons, and everything else in between. So, if that sounds good to you, let's dive straight into the meat and potatoes of this article!
Continue reading “Looking for an Upserve POS Review? Check This Out”
