You’ve got the most amazing selection of products, competitive prices, and some pretty successful marketing on your online store. However, you won’t be able to pluck success from the ecommerce world until you’ve got one more thing right: your payment gateway.
The payment gateway on your ecommerce site is how you accept and process payments from your customers when they visit you online. Choose the right gateway, and you’ll give your customers a reliable and trustworthy experience that makes them feel comfortable about buying from you. Choose the wrong payment gateway, and you risk losing a potential conversion forever.
So, how do you decide which tool you need?
Continue reading Stripe vs PayPal: Which Payment Gateway is Right for You?
Square is probably one of the most popular and well-respected companies on the market when it comes to payment processing systems and tools. Designed to help merchants from all backgrounds build their businesses in today's digital and mobile world, Square offers everything from online selling accounts to in-person point of sale machines.
Announced back in Autumn 2018, the Square Terminal is the first countertop credit card machine available from the brand. This modern tool accepts EMV chip cards, magnetic stripe cards, NFC contactless payment, and more. What's more, the all-in-one machine provides the same sleek experience that merchants expect from Square in restaurants, salons, retail locations and more.
Continue reading Square Terminal Review 2019: Your Complete Guide
Not sure how to choose between Stripe vs Square?
You're not alone.
At first glance, both Stripe and Square seem pretty similar.
Both of these tools are market leaders in the payment industry, with features that have transformed the way that we pay for the things that we need. What's more, both Stripe and Square are on the cutting edge of payment technology, giving businesses access to more efficient and reliable ways of accepting and managing their transactions.
However, while Stripe and Square do have a lot in common – they're not the same tools – and they shouldn't be treated as such.
To put it plainly, Square is a far more diverse all-in-one payment processor that can handle everything from ecommerce payments online, to in-person transactions with immersive register hardware. On the other hand, Stripe is a digital-only company, with a focus on mobile and eCommerce, and plenty of powerful tools for subscription-based brands and marketplaces.
Continue reading Stripe vs Square: Summarizing Your Options for 2020
Consumers receive marketing messages every single day. That’s a fact. Many of these messages are delivered by marketing automation software. These kinds of solutions aim to improve engagement with social media campaigns and website, video, end email content, as well as boosting sales rates, which is where Sharpspring CRM comes into its own.
And you don't need us to tell you; the more engaged your customers are, the better it is for your bottom line.
As such, choosing the right marketing automation tool is really important.
Not only that, it's imperative that your chosen software supports your broader marketing strategy and provides the analytics and data you need to generate more leads and, ultimately, more sales.
Continue reading An In-Depth Sharpspring CRM Review
Recently acquired by Mailgun, Mailjet is an email solution based in Europe. Founded in France back in 2010, they now have offices all over Europe and boast more than 130,000 active accounts.
Their goal is quite simple: to make email more collaborative for development and marketing teams, and to be more accessible for international companies. Put simply, Mailjet is used by businesses that rely on email marketing campaigns.
By marketing, we mean newsletters, automated emails, transactional emails, etc. that integrate with a multitude of platforms, including WordPress, Google Cloud, Zapier, Megento, and MS Azure.
So, what about the detail, and what are the alternatives to Mailjet? Let's take a look…
Continue reading Mailjet Review: Everything You Need to Know
Got a fantastic idea of a product you want to sell online?
Great – you're already on your way to an exciting new career as an entrepreneur.
However, before you can start earning money or attracting customers, you're going to need a crucial tool first – a website builder that you can use to design your presence online.
The good news? There are a lot of options to choose from.
The bad news? That means that you've got a tough decision ahead of you as an entrepreneur.
Continue reading Wix vs Weebly: Which is Right for Your Ecommerce Site?
Lately, there has been a lot of noise about managed WordPress hosting, shared WordPress hosting, and VPS WordPress hosting. Three completely different types of services you can purchase from the best WordPress hosting providers.
Don’t get me wrong though. That’s not all there is to WordPress hosting. Some of the WordPress hosts offer additional options like dedicated hosting, cloud hosting, and reseller options. But, we’ve decided to focus specifically on regular, managed, and VPS hosting since they are, undeniably, the three most prevalent solutions among WordPress ecommerce websites.
The type of features and tools your WordPress hosting provider eventually allocates depends significantly on what you choose between the three.
So, what’s the difference between managed WordPress hosting, shared WordPress hosting, and VPS WordPress hosting? Which one would we recommend for a WordPress-powered online store?
Continue reading Managed WordPress Hosting Vs Regular Shared WordPress Hosting Vs VPS WordPress Hosting
Selecting the right analytics software for your business is essential. It goes without saying, you want to understand your customers and prospects better. That’s why you need to track their online behavior, more specifically their engagement and purchasing patterns, so you can use this data to fuel your sales and marketing strategies. Here we take a look at one such analytics software, Mixpanel, and in particular, we’re going to zone in on Mixpanel pricing plans.
But before we do that, let's outline precisely who Mixpanel is, in brief.
Continue reading Mixpanel Review and Pricing – Everything You Need To Know