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Your ecommerce store requires a wide range of tasks and people to complete the tasks. As your online store grows, you start to realize the need for marketing people, customer support reps, and designers. Dozens of other responsibilities are required, some of which might be filled by you, freelancers, or full-time employees. Regardless of your setup, content collaboration is key to a successful workflow.

Continue reading “Must-follow Best Practices for Content Collaboration in Ecommerce”

Popups and promotional banners are only useful if they're targeted to the customer seeing them.

Think about it: If I land on an ecommerce store and they reveal an exit-intent popup banner for 20% off all ladies merchandise (I'm a guy,) I'm going to close the screen immediately.

It also depends on where the customer is located in the shopping process. For instance, maybe a user is thinking about throwing another item in their cart but they're not quite sure. In that case, you don't want to redirect them to a promotion for another product, but rather keep selling the item they were almost about to buy.

Not all exit offer plugins and apps allow for this type of flexibility, but Picreel seems to do a good job seeing what customers are doing on your site and only sending them the promotions and offers that make sense. So here's an in-depth Picreel review if you'd like to learn more about the most advanced exit intent technology for ecommerce websites.

Continue reading “Picreel Review: Simple Exit Intent Offers That Don't Burn You Out”