Hva er en grossist? Engroshandel Definisjon sammenligninger og eksempler

Hva betyr grossist?

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What is a Wholesaler?

A Wholesaler is a distributor that sells products to a forhandler. A wholesaler will sell his product in bulk quantities to retailers, allowing the retailer to take advantage of a lower price than if he were to buy single items.

The wholesaler will typically buy goods direct from the manufacturer, but could also buy from a reseller. In either case, the wholesaler gets large discounts for buying large quantities of goods.

The wholesaler is rarely involved in the actual manufacture of a product, focusing instead on distribution.

???? A wholesaler requires a license to sell his product to the retailer, and his product will generally not be available to the customer at the same price as to the retailer.

This is because the retailer makes their profits by marking up the price they pay to the wholesaler. In the case that a customer wishes to purchase a product from the wholesaler he will be charged for a drop shipment, this charge being charged to the customer as well as the wholesaler by a dropshipping Kjøpmann.

Often a wholesaler is a specialist in one specific product, or in a category of products. Other wholesalers will offer a wide variety of products.

I tillegg the wholesaler can focus on one type of business for their products, or they can offer items for sale to anyone.

Wholesalers also differ from distributors in that they are typically not associated with a particular good, and therefore they are not likely to offer the higher service level or support often offered by official product distributors.

Dette er fordi the wholesaler is rarely directly affiliated with the manufacturer they buy from and are unfamiliar with the specifics and intricacies of the products they sell.

Wholesalers can also offer competing products, which is not the case for distributors.

Hvis du er ute etter en liste over dropshipping leverandører, som Salehoo or Spocket kan det være lurt å besøke artikkelen vår Beste Drop Shipping Selskaper.

Hva er grossistkjøp?

engros kjøp

Bilde studiepoeng: Eddie Lobanovskiy

Ganske mange forretningsbetegnelser kan oversettes eller brukes i forskjellige tilfeller, spesielt når det gjelder grossistmarkedet.

For instance, a wholesale buyer could be a reference to an actual agent that negotiates between merchants and sellers in the wholesale market. However, you might also refer to a wholesale buyer as the kjøpmann selv, med tanke på at det er den enheten som kjøper varer fra en grossist.

Til å begynne med vil vi snakke om en grossistkjøper som et yrke.

Dette ville være en agent eller upartisk idividual who is supposed to negotiate deals based on market trends to make sure that both the wholesaler and merchant come out ahead.

The reason these types of wholesale buyers exist is because a business manager most likely has many other tasks to complete.

This takes the responsibility of understanding market conditions and pricing and transfers it over to someone who is more of an expert on the subject.

Grossist kjøpere have a wide variety of other titles. For example, some people call them purchasing agents, while others call them sales representatives.

And to make things even more confusing these types of jobs could actually be filled in-house by a merchant or wholesaler.

Totalt sett er det viktig å forstå at en grossistkjøper potensielt kan være en tredjepart idividobbelt eller ansatt som håndterer all engros forskning og transaksjoner.

På den annen side kan det å snakke om en grossistkjøper ganske enkelt snakke om det faktiske selskapet som planlegger å kjøpe fra en grossist.

Regardless of who is doing the purchasing, wholesale buying is one of the most common practices for obtaining inexpensive products to turn and then sell for a higher price.

The basis behind wholesale buying is that a manufacturer, supplier, or wholesale company sells large batches of the same products to merchants.

Dette betyr at the merchants have to have a certain amount of upfront capital in order to afford all of these items.

Imidlertid it works to their advantage once they start selling the individual items, because they resell each product at a profit margin to either regular consumers or other businesses.

Generelt the chain of sales works like this: a supplier or manufacturer sells large batches of goods or commodities directly to a wholesale buyer.

The wholesaler then sells the products to the merchants. After the wholesale purchase, the merchant (whether it be an online store or a physical retail shop) puts a higher price tag on the individoble produkter og selger dem til allmennheten.

Hva er engrosprisen?

Hvis du spør hva en god engrospris er, kommer det helt an på hva du kjøper og i hvilken bransje.

However, the definition of wholesale price is much easier to understand without significant research into your industry.

Kort oppsummert, the wholesale price is the rate charged by wholesalers or manufacturers or suppliers for a group of products.

That collection of products will cost a significant amount of money for the merchant, but when you break down the pricing per unit, the wholesale price is only a fraction of the cost of retail price.

So, let’s say a merchant spends a thousand dollars for 100 units of shoes. De totalt $ 1000 is the wholesale batch price, but the wholesale unit price would come out to $10 per unit.

This is going to be significantly cheaper than the unit retail price. Now, let’s say the merchant marks his retail price per shoe at $50.

Det er a profit margin of $40 per shoe when you subtract the retail price and the wholesale price. If the merchant were to sell all 100 shoes, she would make a total profit of $4000.

The reason the wholesale price is so much cheaper than retail price is because the retailer is providing a service to the consumer.

That service may be knowledge of the products, the retail location, accessibility, or a wide variety of other things that make it easier for customers to gain access to certain products.

On the other hand, the wholesaler can purchase products for cheap because it relies on volume to make its own profits.

Den eneste måten the wholesaler makes any money is if merchants are willing to buy large quantities of items. Annenwise, if the wholesaler sold single items it would be far more costly for them in the short and long term.

If a wholesale company is purchasing from a manufacturer, the prices are only slightly marked up when turning around and selling to the merchants.

But once the merchant receives the items and breaks them up into individobbelt salg øker fortjenestemarginene til kanskje dobbelt pris eller enda mer.

Hva er gjennomsnittlig grossistmarked til detaljhandel?

Dette er et fantastisk spørsmål, fordi overskuddet ditt avhenger av hvor mye merkevareproduktene dine fra engrosprising.

There are several ways to figure out how much you should mark up your wholesale prices as a merchant. However, we will cover that in the section below. Under this question, we will outline how much retail and online stores mark up products based on industry.

As we explained a little bit in the previous section, a markup is the ratio of gross profit next to sales price.

For eksempel, if you have a product that costs you $5og you sell it for $9, the gross profit ends up being $4. The $4 gross profit is also considered your product markup.

I næringslivet er det ingen normal markering. Noen bransjer, som mote, er i stand til å klaffe tusen dollar prislapper på klær that only costs a few hundred dollars.

På den annen side, many retail shops like hardware stores and grocery stores are known for having extremely small margins – in other words, their markups are pretty small per unit.

Hvis du er nysgjerrig på typiske påslag i forskjellige bransjer, la oss gå gjennom noen av bransjene som har høyere påslag og noen av bransjene som har lavere påslag.

Smykker er gjennomgående en av de høyeste merkede products in the world. You can read case studies about how diamonds and many other gemstones are virtually worthless until they get into retail stores.

It would be rather uncommon to find a piece of jewelry that is not marked up at least 50% of the wholesale price.

De klesindustrien har en lignende struktur for marking up products. And it’s not just your top-of-the-line, high-fashion clothes. When you walk into Walmart, or any other budget retailer, those shirts and pants are typically marked up from 100% to 400%.

Selv om marginene ofte er smale i restaurantbransjen, mat er generelt merket opp about 60%. The drinks are even worse, considering they are very inexpensive to create. It’s not uncommon to see 400% markups on beverages. The slim margins can be attributed to the overall high costs of running a restaurant.

The pharmaceutical industry is known for having extreme markups. This typically ticks off most people who aren’t working in the pharmaceutical industry, considering markups have been known to go past 6,000%. Even the cheaper generic prescriptions see markups of over 1000%.

Teknologi er et interessant dyr fordi noen typer teknologi gir store gevinstmarginer. Imidlertid har mange teknologiselskaper, som de som selger mobiltelefoner, problemer med å oppnå påslag på 10%.

Many small businesses make their product-selling decisions based on which items can bring in the largest markups.

That’s not a bad idea if you have limited capital and you’re just getting started with an online store.

However, you shouldn’t rule out small margin industries, since with the right execution you can still make a significant amount of money.

The only problem is that it’s often harder to get into those small margin industries.

Hvordan merker du opp engrospriser?

engrospriser

Bilde studiepoeng: Daria

Det er flere måter å price your retail products after purchasing them at wholesale. We have a guide covering three of the beste praksis for priser, men det er så mange andre alternativer å velge mellom.

Her er noen av de vanligste strategiene for å merke opp engrospriser:

  • MSRPMSRP, eller produsent foreslo utsalgspris, er en vanlig praksis der produsenten anbefaler et bestemt prispunkt for forhandleren å liste opp for sine kunder. Dette pleide å være en langt mer vanlig måte å prise engrosprodukter på, siden det tillot produsentene å standardisere grupper av visse produkter avhengig av forhandleren som selger dem og lokasjoner. Når det er sagt, vil du se MSRP brukes oftest når varen er mer mainstream. Så hvis det er et helt nytt produkt eller et unikt smykke, er det virkelig ingen måte eller ingen grunn til å bruke MSRP. Totalt sett gjør MSRP det enklere for forhandleren, men du kan også ha en ulempe i forhold til konkurrenter som gjør prisene deres bedre for kundene.
  • Keystone-priser - Prisfastsettelsesprosessen på Keystone er også en enklere måte å merke opp engrosvarene dine. Det innebærer vanligvis at forhandleren dobler engros-kostnaden og potensielt justerer den prisen avhengig av visse markedsfaktorer. For eksempel kan du innse at bare å doble engroskostnaden ikke er nok på grunn av dine potensielle frakt- og håndteringskostnader. De fleste forhandlere vil innse at det å doble engros-kostnaden vanligvis er for dyrt for forbrukerne. Imidlertid bør unike varer ha en mye høyere markering. Alt avhenger av bransjen og hvor konkurransedyktig det produktet kommer til å være.
  • Flere priser - Flere priser kalles også bundling, hvor du parer flere produkter sammen og selger den pakken til en litt lavere pris for alt sammen. Dette genererer en høyere opplevd verdi, siden kunden får mer for pengene. Denne oppgraderingsstrategien for engros er veldig vanlig i klesindustrien og i dagligvarebutikker. Problemet er bare at det kan være vanskelig å selge inndividoble gjenstander til vanlige priser etter at du har fjernet dem fra pakkene.
  • Rabattpriser – Et salg eller rabatt på et bestemt produkt, eller gruppe av produkter, skjer av og til. Kort sagt, forhandleren har allerede merket opp engrosprisen, bare for å fjerne en del av den prisen for å presse flere kunder gjennom utsjekkingen og potensielt drive trafikk i visse sesonger. De fleste bedrifter har rabatter hele året. Tommelfingerregelen er å ikke skape et rykte for å være en røverkjøper – det vil si, med mindre det er det overordnede målet (som Walmart.)
  • Prissetting av tap-bly – Denne typen markup-strategi innebærer faktisk at du velger noen produkter for rabatt på en og annen basis. Du vet at dette vil få folk til butikken din på grunn av rabatten. Målet er imidlertid å ha flere komplementære produkter som kunden er bundet til å kjøpe mens de er i butikken. Et godt eksempel på dette vil være å selge barberhøvler for menn med rabatt, og deretter presentere barberkrem og aftershave til full pris.
  • Ankerprising - Denne typen psykologiske produktpriser gir deg muligheten til å merke opp engrospriser til et visst punkt mens du fremdeles viser at det er brukt rabatt. Hvorvidt det ikke er brukt rabatt, viser fremdeles en gjennomstreket originalpris sammen med en salgspris. Det er vist at denne typen priser utløser et svar der forbrukerne er langt mer sannsynlig å kjøpe.
  • Over konkurransen – En annen måte å markere engrosprisene på er å kjøpe produktene fra grossisten, og deretter umiddelbart se på hva konkurrentene selger lignende produkter for. Du kan prise disse produktene litt over konkurrentene dine for å skape en oppfatning av at produktene dine faktisk er av bedre kvalitet. Et godt eksempel på dette vil være hvordan Starbucks eller Apple lager, mer eller mindre, de samme produktene som konkurrentene – men folk tror de er bedre på grunn av oppladingen. Nå kan Apple lage bedre datamaskiner enn noen produsenter - mye av det er subjektivt. Men det er vanskelig å argumentere for at Apples datamaskiner er verdt 1,000 dollar ved siden av en sammenlignbar Dell-datamaskin.
  • Under konkurransen - Det andre alternativet er å gå under konkurransen. Du analyserer prisene på engros og sørger for at du kan forhandle med disse grossistene for konsekvent å gi lavere kostnader. Dette kan vise seg vanskelig med tanke på at du kanskje må konkurrere med noen av de største lavprisforhandlerne i verden. Imidlertid kan denne typen priser fortsatt fungere med litt kreativitet - ta for eksempel Dollar Shave Club.

With all of the pricing strategies, you still have to start by going to your wholesaler and understanding just how much you can markup your products to make it worthwhile in the long run.

Testing is often required, along with market research. After that, you can adjust your prices to get a better understanding of how much profit you can make for each of your products.

Hva er de tre typer grossister?

As always with the wholesale business. a variety of terms are used to refer to certain job titles and categorizations.

Med det sagt, we can still break down wholesalers into three general categories, even if some people call them different things.

Her er de typer grossister:

  • Kjøpmannsgrossister – Dette er den typen grossist du vanligvis tenker på når du hører begrepet «grossist». Handelsgrossisten engasjerer seg i å kjøpe større mengder produkter, lagre dem og deretter selge dem i noe mindre partikvanta for en markering. Disse mindre kvantitetene anses fortsatt som engros, men de er delt opp slik at forhandlere kan kjøpe dem til rimelige mengder. Den tradisjonelle grossisten produserer faktisk ikke produktene den selger i. I stedet har den en sterk kunnskap om hvilke produkter som mest sannsynlig vil selge i store mengder så vel som på detaljistnivå. En grossist kalles ofte forskjellige navn, inkludert importører, eksportører, jobber og distributører. I tillegg kan grossister fokusere på å selge til dusinvis av forskjellige bransjer, eller de kan fokusere på en eller to.
  • Agenter / meglere – Grossistagentene og meglerne eier vanligvis ikke produktene de selger. I stedet forhandler agenten aktivt frem avtaler for å sikre at grossistene får best mulig pris. Mange av disse agentene og meglerne vil faktisk jobbe for grossisten, men det er ikke uvanlig at de bare får en provisjon for hvert salg som går gjennom.
  • Salg og distribusjon for produksjon - Produsenter har også salgsteam og fulle kontorer for distributører som representerer produsentene for å få produkter ut i grossistmarkedet. Disse salgsteamene og andre representanter har vanligvis ikke noe å gjøre med produksjonsprosessen. Faktisk er kontorene generelt langt borte fra lagringsanleggene der produktene lagres og produseres. På grunn av foreningen blir disse typer representanter ofte ansett som grossister også. Årsaken til dette er fordi de setter sammen grossistavtaler og har ansvaret for å distribuere produkter på grossistnivå.

Hvordan finne de beste grossistleverandørene for din nettbutikk

engros typer

Bilde studiepoeng: Oberlo

Når på jakt etter en grossistleverandør til din nettbutikk, er det viktig å forstå hvordan systemet fungerer og hvor du bør lete.

Hovedproblemet er det wholesale is not a well structured system or industry at all. In fact, most of the wholesale market is a collection of random suppliers and manufacturers that are scattered all around the world.

The good news is that we live in the digital age so you don’t have to constantly be on the phone and looking through physical directories to locate the best wholesalers out there. Instead, you can turn to online marketplaces like AliExpress or AliBaba.

In both of these options, you can navigate to each website just like you would with Amazon, and browse around to decide which of the most popular products you would like to sell on your own online store.

What’s also great about these types of directory websites is that you can filter your products based on what they look like and even sift through pictures or check out details on each supplier.

Samlet, your goal is to partner with reputable suppliers who will answer your phone call or emails, provide quality products, and deliver those products on time.

Many online stores partner with suppliers in places like China and India, since the pricing is usually lower and you can typically find the suppliers on websites like AliBaba.

For å kunne Finn de beste grossistleverandørene, bør du gå gjennom noen få enkle trinn:

  1. Undersøk og finn anerkjente grossistleverandører gjennom online kataloger eller nettsteder som AliExpress.
  2. Lag en liste over favorittleverandørene dine basert på omdømme i produktene de leverer.
  3. Kontakt hver leverandør via e-post eller telefon.
  4. Sørg for at den første kontakten er så produktiv som mulig. Hvis noen ikke svarer deg, eller det er umulig å forstå hva de sier, kan du få problemer med kommunikasjonen i fremtiden.
  5. Be hver grossistleverandør om prøver av visse produkter. De fleste engrosleverandører krever at du betaler for prøvene dine, så du bør bestemme deg for en håndfull produkter du nesten garantert vil selge. Deretter kan du sjekke kvaliteten på disse produktene selv.
  6. Tenk på forhandlinger for bedre priser. Du trenger litt innflytelse for at dette i det hele tatt skal fungere.
  7. Unngå dropshipping ordninger i begynnelsen.

Many online store owners will start contacting suppliers through the phone or email and find that this works out quite well.

You don’t really need any training from us to do this, since all you have to do is start researching local wholesalers and contacting them about your business.

Imidlertid vet du kanskje ikke nøyaktig hvor du skal se etter å finne leverandørene på nettet. Derfor har vi en liste over flere kataloger og nettbutikker som kobler deg til flere grossister på en gang. Dette er noen av favorittene våre:

Du kan også vurdere noen grossistforsyningsnettsteder for dropshipping - som for eksempel Spocket, Salehoo, AliDropship, eller verdensomspennende merkevarer.

Sammenligninger med andre oppfyllings- og salgsalternativer

engros oppfyllelse

Bilde studiepoeng: Sergey Deykin

As you may have noticed already, the term wholesale can be confused with many other selling and distribution methods.

Because of this, we want to clarify exactly how wholesale compares to some similar fulfillment options. We’ll even talk about when you might use one over the other.

Hva er forskjellen mellom engros- og detaljhandel?

The basic answer to this question is that a retail business owner sells her products directly to the consumer.

This means that the retailer is typically purchasing products from a wholesaler. Retail sales either come in the form of selling through an online store or through a physical brick-and-mortar retail shop.

On the other hand, a wholesale seller has retailers as clients, selling its products in bulk for a lower per unit price.

Essentially, the retailer would be considered a middleman, since they are bringing the product closer to the customer and providing the convenience and service you typically find on an e-commerce store or a retail shop.

Wholesale and retail sales also differ in other ways. For example, the business of wholesale revolves around selling a large number of products – which often requires savvy salespeople who are willing to manage B2B clients.

Retailers focus more on individual sales with cheaper price tags (when we say this we mean selling a shirt for $20 instead of 100 shirts for $1,000).

The sales process is often less cumbersome, but they also have to deal with consumers either on a face-to-face or digital basis.

Hva er forskjellen mellom grossister og distributører?

Depending on the industry and the companies in that industry, these terms could be jumbled to mean different things.

However, distributors, wholesalers, and manufacturers should have separate responsibilities.

Wholesalers are typically larger companies that are more interested in finding potential retail buyers as opposed to manufacturing the products.

Manufacturers, on the other hand, are more interested in building products, as opposed to going through a tedious sales process.

Because of this, manufacturers usually partner with a distributor. This means that there is actually yet another middleman in the entire sales flow.

So, a pair of shoes would get created in a manufacturing warehouse, then the distributor would go out and find wholesalers that might want to purchase those shoes in bulk.

The distributor is then done with their job until the next batch of sales to a wholesaler.

Wholesalers buy a large quantity of items directly from these distributors who represent the manufacturers.

The more products the wholesalers buy the cheaper per unit cost they have to spend. As we’ve learned earlier in this article, the wholesalers then turn around and sell in bulk to retail businesses, whether online or brick-and-mortar.

The wholesaler does include a small markup, but it’s not until the retailer sells to consumers where we see a significant markup because of the individobbelt produktsalg.

Hva er forskjellen mellom grossister, distributører og forhandlere?

Det er mange begreper du må være klar over når du begynner å bygge virksomheten din på nett. Når du for eksempel handler etter produkter, må du kanskje opprette relasjoner med grossister, distributører og forhandlere.

Wholesales, distributors, and retailers are all crucial parts of the general sales chain for almost any business model.

Virtually every retailer has a version of this supply chain to consider. Here’s what you need to know about the difference between wholesalers, distributors, and retailers.

distributører

Distributors are professionals that work with manufacturers that they can represent, or just take part in resale actions for.

Many distributors have exclusive buying agreements that limit how many participants they can interact with or enable distribution within a specific territory.

A distributor is the main point contact for manufacturers who want to deliver their products to prospective buyers.

However, most distributors won’t sell a manufacturer’s goods directly to a customer. The large amount of product that distributors take on usually means that they can work with wholesale representatives, or wholesalers. Some distributors work directly with retailers to sell products too.

Grossister

Wholesalers are the middleman between the distributors and manufacturers, and the retailer and their end-user. Wholesalers by large quantities of products directly from experts in the distribution marketplace.

High-volume purchase orders are common with wholesalers, and many distributors will provide discounts depending on how much a wholesaler chooses to buy.

A wholesaler can purchase various kinds of merchandise from a distributor, ranging from technology to clothing.

The goods are then often organized and sold on in small quantities to retailers, through a different distribution channel. Retailers can also receive items at a discounted price from wholesalers depending on how much they buy for their product lines.

Forhandlere

Retailers are the final professional in the line before an item gets to a customer. Retailers are basic business owners that sell products directly to the consumer market.

Most retailers will sell specific products that are relevant to their industry and brands. Retailers can buy smaller quantities of items from a brand in the distribution space.

Retailers are the last point in the supply chain in most cases, before the product reaches the customer. However, some wholesalers can sell to end customers too.

For instance, Costco sells to business customers to help them access lower prices, but occasionally, retail consumers will purchase products just for themselves.

Some business operations might involve a single company producing products at low prices, which they then sell directly on a retail basis to customers.

Cutting out certain parts of the supply chain, such as wholesalers and distributors, can save money and time. However, this process could also mean that it’s harder for certain companies to expand and increase their sales in the future.

Using market research and established relationships with other entities creates new opportunities for business success.

Hva er forskjellen mellom engros og Dropshipping?

engros og dropshipping

Det er mange fordeler og ulemper med grossering. Det er også mange fordeler og ulemper med drop shipping. Vi vil gå gjennom de forskjellige elementene i hver i de neste par avsnittene, men vi vil også skissere de grunnleggende forskjellene som kan gjøre din beslutning om hvordan du skal levere produktene dine.

In short, buying wholesale means that you are purchasing a large number of items for lower per unit pricing.

Because of this, you have to figure out a way to store those products, package them, and send them out to customers. It becomes a much bigger operation than drop shippingdu sparer imidlertid betydelig på prissetting per enhet - og forbedrer dermed fortjenestemarginene.

Dropshipping krever ikke at du lagrer, package, or ship any of the items that your customers buy from your store. Instead, you partner with the supplier or manufacturer that is willing to drop ship products.

What this means is that your company sets up a website with product pages and checkout modules for accepting payments.

The main work you have to do is managing your website, handling customer support, and marketing to your customers. Once a user comes to your website and makes a purchase you receive that purchase order.

Depending on your set up, you may have to send that purchase order to your drop shipper to complete the order.

However, many website builders will seamlessly link your online store to the drop shipper, meaning that when an order is submitted the supplier is automatically notified, so that the product can be sent out immediately.

Hva er noen av fordelene med å kjøpe engros?

First of all, almost all of the products that you purchase are going to be cheaper through a wholesaler. That is, the per unit price is going to be cheaper.

Therefore you can boost your profit margins and hopefully run a more successful business.

Furthermore, you’re purchasing from a wholesaler who was already bought these products from a manufacturer.

So, they know that these products have a proven track record and are most likely going to be successful when sold to consumers. You get to minimize your own risk in that respect.

Endelig, wholesaling typically allows you to have more control over the entire process. From adding shipping labels to branding your packages, and even seeing your products before they get shipped out to customers.

The amount of control is more prevalent when working with a wholesaler.

Hva er noen av fordelene med å kjøpe engros?

The main downside of purchasing from a wholesaler is that you almost always have to purchase in large quantities.

Because of this, you need to find a place to store this big batch of inventory. In addition, you have to spend money on packaging, more employees, postage, and everything else that goes into the storage and shipping process.

Although you do make more profit margins there are several additional costs that come along with storing and shipping your own products.

Lastly, there is a certain amount of risk that goes into buying wholesale. Although you’re assuming that the wholesaler likes these products and knows that they sell well, you are being forced into buying larger quantities of the product.

If, by chance, you can’t sell all of the items you bought, your company is stuck eating that cost.

Hva er fordelene med drop shipping?

Drop shipping is a somewhat newer concept that has quite a few benefits, especially for small businesses.

First of all, the initial investment could potentially be close to nothing. You are most likely going to build a website and spend some money and time setting the entire operation up, but you don’t have to pay for a large batch of wholesale items.

Det er heller ingen kostnader forbundet med usolgt varelager, frakt, pakking og lagring.

En endelig fordel er at etablerte detaljhandelsbedrifter kan teste ut e-handelsfarvannet mens de fremdeles driver sin primære virksomhet også.

Hva er ulempene med drop shipping?

Hovedårsaken til at du kanskje ser noen problemer med drop shipping is that you lose control over the entire sales process.

Yes, you complete the actual sale on your website, but that’s where the majority of your control ends. Your drop shipper is the one that stores the product and packages it up to send to the customer.

So, if the drop shipper doesn’t send the product on time, you’re the one that has to bear the brunt.

You’ll also find that it’s more difficult to brand your packaging and the products inside that packaging. Luckily the majority of drop shippers will allow you to see samples of the actual products before sending them out to your customers.

However, e-commerce stores with thousands of products will not test out every single one of them, making for a risky investment when some of the items might not be the highest quality.

Den siste ulempen med drop shipping innebærer fortjenestemarginer. Siden leverandørene sender ut produkter til kundene dine idividually, you don’t get remotely close to the margins that you would with wholesaling.

Luckily, you get to save some money by not paying for shipping and storage facilities. However, you will find that your profits are often extremely slim or you have to raise prices so that it’s difficult to compete with larger e-commerce stores with similar products.

Hva er forskjellen mellom engroshandel og selvoppfyllelse?

Self-fulfillment is often a term you might stumble upon when building an online store. It actually doesn’t have any relation to wholesaling, rather it’s what you would do as a merchant after purchasing from a wholesaler.

In fact, it’s quite the opposite of drop shipping (som omtalt i forrige avsnitt), hvor du kjøper alt lageret fra en grossist, og deretter fullfører alt oppfyllelsesarbeidet med din egen tid, penger og ressurser.

Oppfyllelse, in itself, is the process of taking a product after a sale and getting it to your customer’s doorstep.

So, this involves wrapping, packaging, inserting a receipt, storage prior to the sale, shipping, and providing some sort of tracking number.

Self-fulfillment means that your company has done all of these steps itself. The wholesaler is still in the equation, since you bought your inventory from them.

Hva er forskjellen mellom engros- og tredjepartsoppfylling?

Nok en gang er engros og oppfyllelse atskilt i salgsprosessen. Hvis du skulle velge tredjeparts oppfyllelse, er det fortsatt en god sjanse for at du vil kjøpe alle disse produktene fra en grossist.

A better question would be what the difference is between third-party fulfillment and self-fulfillment. In our definition of self-fulfillment, we talked about how the entire packaging, storage, and delivery process is handled in-house.

Third-party fulfillment is where you would partner with a logistics company to handle things like storage and shipping. Tredjeparts oppfyllelse blir mer og mer populært på grunn av hvor dyrt og vanskelig det er å sende produkter selv.

It benefits your company by freeing up time for other things like web design and marketing. Of course, you have to pay another company to complete this fulfillment for you.

In addition, you might end up compromising on the quality of your packaging or how much time it takes to send those items to your customers.

Overall, many companies find that self-fulfillment is their best option. Third-party fulfillment is also a viable solution, especially for online stores that create their own products.

This way, you can focus on product development and then send all of those items off to a fulfillment company to handle the rest.

Hvordan blir du grossist?

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Rebekka Carter

Rebekah Carter er en erfaren innholdsskaper, nyhetsreporter og blogger som spesialiserer seg på markedsføring, forretningsutvikling og teknologi. Hennes ekspertise dekker alt fra kunstig intelligens til programvare for markedsføring via e-post og utvidede virkelighetsenheter. Når hun ikke skriver, bruker Rebekka mesteparten av tiden på å lese, utforske naturen og spille.

Kommentar Response 1

  1. Jesper Skov sier:

    Hey

    Har et spørsmål.

    Hvis man er engro handler med vin/spiritus.. og kommer til en kunde f.eks en vin butik eller cafe/Restaurant, og man viser kunden noen vin
    Nye vine, og kunden spør om de får noen smagsprøver ?
    Får alle kunder smaksprøver ?
    For så blir det dyrt og dele smaksprøver ut til hver kunde eller hvordan ?

    Vh Jesper