Hvordan øke salget og merkeverdien skyhøyt med Quora og Reddit

Hvis du abonnerer på en tjeneste fra en lenke på denne siden, kan Reeves and Sons Limited tjene en provisjon. Se vår etisk uttalelse.

Du vil ha mer salg, ikke sant?

Gjør vi ikke alle?

Det er skrevet utallige artikler om emnet, og enda mer implementeres taktikker på daglig basis i rekkefølge å forbedre salget for nettbutikker. Fra Instagram til Amazon og e-postmarkedsføring til ferie push, øker salget ditt i mange forskjellige former. Men har du noen gang prøvd flere alternative ruter som Quora or Reddit?

Disse kan høres skremmende ut i begynnelsen, men mange nettbutikker setter ekspertisen sin i bruk, og skriver Quora og Reddit-svar som hjelper lokalsamfunn og driver kunder til deres nettsteder.

Du tror kanskje i utgangspunktet at det er misfornøyd med spamming av folk på disse forumene, og du har rett. Trikset er å gi verdi med svarene dine i stedet for å legge ut spammy-lenker som er bundet til å bli latterliggjort eller trukket ned fra Reddit og Quora.

Så hvis du er interessert i å lære noen interessante nye måter å forbedre fortjenesten på, her er noen utprøvde tips for å øke salget med Quora og Reddit.

But Wait…What’s Quora? And What’s Reddit?

If you haven’t had a chance to browse through either of these sites, let’s start by saying that both are different variations of forums. They’re open communities where users ask questions and share thoughts about a wide range of topics. Both have thousands of topics you can contribute to, from ecommerce to web design and politics to sports. The topics get more and more specific as you continue searching, so you can find a wealth of information på hva du vil.

Noen mennesker liker å bidra med egne svar mens andre ganske enkelt er der for å stille spørsmål eller bla rundt for å finne morsomme eller lærerike ting å lese.

Når det gjelder nettstedet formats, here’s how each of them is laid out:

  • Reddit is much closer to that of a regular forum, where users start a thread, and then everyone else can chime in and respond to it. The responses are organized based on the time submitted, and threads become more visible as users give thumbs up votes. Reddit has so many topics on it that it’s impossible to keep up. You might land on one that’s simply a funny video with a lot of comments and upvotes, but many others are great for those trying to learn about a subject. The community is very opposed to spamming and regularly call out people who are on it with the sole purpose of promoting their business.
  • Quora tråder er formatlaget som spørsmål og svar-spalter, der én person stiller et spørsmål om et emne, og så kan alle andre i fellesskapet svare med sine beste svar. Stemmegivning er også integrert i Quora, så de mest populære svarene stiger generelt til topps. Quora er strengt moderert for å sikre at ingen prøver å spamme eller skrive noe irrelevant. Derfor må du trå lett for å ikke bryte noen regler.

In fact, you must be careful with both Reddit and Quora, but for entirely different reasons. Quora, as mentioned, has its own guidelines which require you to stick to the topic and not sound like you’re trying to sell something. Reddit, on the other hand, has hensynsløse brukere som mer enn gjerne ringer deg ut and potentially trash talk you. It’s one of the reasons doing a Reddit AMA is so intimidating.

Hvorfor Reddit og Quora er fantastiske for salg

That prior section might have scared you a bit, but there’s really no need to worry. As long as you follow the rules and treat other users with respect you should be fine.

And taking the time to understand the basics can pay off big time. Here’s why:

  • Reddit and Quora users are extremely passionate about the topics they’re talking about. They expect the answers to be laser-focused on the topic and in-depth so that they can either learn something or know that other users are learning something. This means that picking the right topic already targets potential buyers for your business.
  • Begge nettstedene har millioner av brukere og sidevisninger. Reddit har over 250 millioner aktive månedlige brukere, og Quora henter inn over 200 millioner månedlige besøkende.
  • You can’t jump into a thread and start pitching your product. But that’s a good thing since you get to create a relationship with people and potentially turn them into VIP customers.

Now that we’ve covered the ins and outs of Quora and Reddit, let’s explore how to improve your sales with these interesting online threads.

Øker salget med Quora

Hele poenget med å jobbe med Quora er å etablere et rykte, finne de rette emnene, skrive svar av høy kvalitet og henvise folk til dine relevante salgssider eller blogginnlegg.

Trinn 1: Lag en nyttig quora-profil

Når du starter profilen din, kobler du til Facebook- eller Google-kontoen din. Bruk bedriftskontoen din slik at den ser profesjonell ut.

Ater that, select the topics that interest you. It’s a good idea to go with topics related to your industry. That way you’ll see more relevant topics and questions show up as suggestions. It’s also extremely important to specify the topics that you know about. In fact, this step is crucial, because you may enjoy baseball, but you’re probably not an expert. But ecommerce or retail? That’s right up your alley.

Husk at du bør være så spesifikk som mulig når det gjelder temaene du kjenner til.

It’s also essential to fill in your profile to show that you’re an expert in certain areas. Make it sound natural and professional. Don’t lie. Simply talk about your business and what makes you credible.

Trinn 2: Finn de riktige emnene og spørsmålene

Noen spørsmål og emner blir foreslått for deg, mens andre du trenger å søke etter. Denne delen er ganske selvforklarende siden du kan bruke søkefeltet eller gå gjennom kategoriene.

Since you’re going to be writing responses to these questions, follow these rules to locate the questions that have sales potential:

  • Finn spørsmål som har minst rundt 10 følgere.
  • Finn spørsmål som ble stilt nylig.
  • Finn spørsmål som har færre svar.
  • Eller finn spørsmål som kan bruke bedre svar.

Trinn 3: Skriv svar med høy verdi

Great Quora answers often have similar traits, and you can add these traits to your own answers to make them sound credible, useful and like they’re coming from an honest member of the community:

  1. Flotte svar er ekstremt detaljerte.
  2. Gode ​​svar er fine formatopparbeidet og organisert godt.
  3. Great answers have a personal tone to them. They’re not rigid legal documents but conversations with other people. That said, the answers should still sound somewhat professional.
  4. Gode ​​svar har lenker til flere ressurser.

That last rule includes a link to your website as well. Obviously, you can’t link directly to your homepage or a product page, so it’s essential to find a blog post or maybe some sort of resource or product page that’s highly relevant to the question.

Øker salget med Reddit

Reddit is a completely different animal, but it’s fairly simple when it comes to interacting with other users. Start by creating an account. Then you can move onto the main steps.

Trinn 1: Finn de perfekte subreddits

Go to the search bar and start typing in keywords that apply to your niche. This might be fitness, retail, fashion, computer hardware or cord cutting. Reddit has tons and tons of subreddits. It seems like every possible topic is covered, so you should be able to find a handful that apply. Join these subreddits to start seeing what’s being talked about.

Trinn 2: Bli aktiv i fellesskapet

Redditors are notorious for looking up other users’ history to see what else they have posted. If you’re a newbie who only shares information about your company, they’re going to call you out and probably shame you in front of everyone.

The good news is that it’s not that hard to get “in” with the community. Answer questions that you’re knowledgeable on. Pose questions that others might find interesting.

A Reddit thread is the most informal conversation on the internet so there’s no pressure to be as detailed and eloquent as you would be on Quora.

The key here is to chime in as frequently as possible and answer all of the questions you can with valuable insights. It’s not a bad idea to back up your thoughts with links.

Trinn 3: Del dine egne ting

Once the community can search through your past posts without thinking you’re a newbie, you have a chance to share your own content.

Since Redditors hate being sold (and since they’re great at identifying sales pitches,) your job is to only share your own content about 10% of the time. Continue answering questions and sharing things from other people.

When the time comes to post something of your own, make sure it’s amazing. I mean a blog post or new product that will absolutely blow people away.

Super in-depth blog posts typically work well, and brand new products that people haven’t seen before should get the job done.

The good news is that if a Reddit post doesn’t stick, you don’t lose anything.

Over til deg

Er du klar til å begynne å øke salget med Quora og Reddit? Hvis du har noen erfaring med noen av disse plattformene, gi oss beskjed i kommentarfeltet nedenfor. Hvis ikke, del dine spørsmål og bekymringer!

Bilde av Poltio

Joe Warnimont

Joe Warnimont er en Chicago-basert forfatter som fokuserer på e-handelsverktøy, WordPress og sosiale medier. Når han ikke fisker eller praktiserer yoga, samler han frimerker i nasjonalparker (selv om det hovedsakelig er for barn). Ta en titt på Joe's portefølje å kontakte ham og se tidligere arbeider.

Kommentar 0 Responses

Legg igjen en kommentar

Din e-postadresse vil ikke bli publisert. Obligatoriske felt er merket *

Vurdering *

Dette nettstedet bruker Akismet for å redusere spam. Lær hvordan kommentaren din behandles.