My Bottom Line Upfront
No worries if you don't have time to read my entire Smartli review. Here, I'll quickly outline a couple of my key takeaways:
- Smartli is best suited to Shopify store owners who need a helping hand in writing high-quality copy.Β
- Smartli is an easy-to-use text generator for writing and enhancing blog posts, product descriptions, ad copy, and more.Β
- The cheapest option is $29 a month, so you'll need to budget for this accordingly.Β
What is Smartli?

Smartli launched in December 2022 and was built by Innovations Labs, the same developers who created the beauty dropshipping platform Jubilee.Β
In short, Smartli is an AI-fuelled text generator you can use to produce:
- Blogs
- Essays
- Ads
- Product descriptions
- Product titles
- SEO-optimized content
It also helps you to rewrite and enhance existing content.Β
Smartli is affiliated with the dropshipping supplier platform Spocket. You can access Smartli via its ownΒ website, a link on the SpocketΒ homepage, or theΒ Shopify App Store.Β
Why Use Smartli?
There are several reasons why you might add Smartli to your ecommerce toolbox.
Most marketers spendΒ one to two hoursΒ writing a 500-word blog post. However, Smartliβs AI technology can drastically reduce that time, allowing you to focus on other money-generating activities.Β Β
Smartli not only aids in crafting compelling copy but also offers SEO to enhance your content and increase your presence on search engines. This is vital for driving organic traffic to your eCommerce store.Β
Lastly, rather than collaborating with writers during standard working hours, you can use Smartli day or night, 24/7, wherever you are. This doesnβt mean you can do without writers entirely. However, it does mean you can utilize Smartli whenever you need it, making it a practical option.Β
How Smartli Works
Getting started is really simple. Navigate to the Smartli homepage. In the top-right corner, click βTry Smartli Free.βΒ
Enter your name and email address and select βGet started.βΒ

Once done, youβre in! You'll be taken directly to the Smartli dashboard.Β
This is your AI powerhouse. From the left-side menu of your dashboard, you can access the Smartli:
- AI Product Editor
- AI Ads Writer
- AI Blog Writer
To the right of that, there's an explanatory video that walks you through:
- How to install the Smartli app
- How to create a blog
- How to generate product descriptions
- How to import products if you want to generate product descriptionsΒ
- How to cancel
- How to create ads
- How to subscribe

Itβs also here that you can access the Smartli free 1-week trial, which you can do by clicking the green βget startedβ button.
Once clicked, youβre taken to a popup where you can choose which of Smartliβs four paid subscription plans you want to trial (more about these later).Β
Alternatively, you can access Smartli via the Shopify App Store.Β
- First, head to Smartli'sΒ Shopify App Store listing.Β
- Click βInstallβ
- This then takes you to the βInstall appβ page within your dashboard. Now, click βInstall.β
- The Smartli dashboard will then open.
Straightforward, right?
Now, let's take a closer look at Smartli's core functionality in more detail:
AI Product EditorΒ
From the left-side menu, click βAI Product Editor.βΒ
To hit the ground running with this tool, you need to import products from your store.Β
To do this, click the βImport products from storeβ button. Then select the products you want to import.

Wait a few seconds for the product(s) to load, then select βGenerate Description.'
You're then directed to a page displaying the product's current description, with pre-populated fields, including:
- Product name
- Product type
- Vendor
- Keywords
You can edit all of the above.Β
You can also see the original product description.
When you're ready to generate a product description using Smartli's AI, click β Generate.'

AI Ads WriterΒ
Click βAI Ads Writerβ on the left-side menu of your Smartli dashboard.Β
This takes you to a page listing all the different ads Smartli can generate copy for. This includes:
- Facebook Ad Headline:Β
- Facebook Ad Primary Text
- Instagram Post Captions:
- Google Ad Headlines:
- Google Ad Descriptions:
- TikTok (catchy text for TikTok videos_
- Pinterest Pin Title and Description
- Variations on an ad you already have (I.e., create alternatives to existing copy).

Let's take a look at one of these in action.Β
Here, I'll generate a Google ad headline.
To do this, I clicked βGoogle Headlines.β
Smartli then prompts you to fill in several boxes, including:
- The product/brand name: e.g., βeco-friendly cotton t-shirtsβ
- A description of what it is: e.g., β100% organic cotton t-shirts for environmentally conscious young women.β
- Select a tone of voice (from a drop-down menu: friendly, witty, persuasive, bold, luxurious, empathetic, and urgency)
Once you've done this, click the βGenerateβ button to see what Smartli comes up with.Β

Similar to generating Google headline copy, if you want to create a Facebook ad headline, Smartli will prompt you to provide the following information:
- Product/brand name
- A description
- Your preferred tone of voice.Β

AI Blog Writer
To use Smartli to produce blog posts, click the βAI Blog Writerβ tab on the left-side menu of your Smartli dashboard.
Then, click βCreate a blog.β

You can select one of four blog templates: gift guide, how-to guide, roundup/listicle, or standard blog.
Once you've made your choice, Smartli prompts you to add the following details:
- Title of the blog (optional)
- A brief description of what the blog is supposed to be about
- The tone of voice from a drop-down menu (as before)
- Keywords β you can add up to ten manually or have Smartli's AI generate keywords for you.
- How many words long do you want your blog post β you can choose from a standard blog of up to 1,000 words or a long-form of up to 2,000.
When done, you then click βGenerate.βΒ
Once you have your blog, you can edit the text until youβre happy with the finished product.Β

Smartli PricesΒ
Smartli has four price plans, each offering a free 14-day trial.
Prices are as follows:
- Starter:Β $29 a monthΒ
- Pro:Β $59 a month or $24 a month paid yearly
- Empire:Β $99 a month or $57 a month paid yearly
- Unicorn:Β $299 a month or $79 a month paid yearly

Taking each plan in turn, let's look at what's included in each package:
StarterΒ
- 20 SEO-optimized descriptions
- Premium AI-generated keywords
ProΒ
You get access to all of the Starter features and:
- 100 SEO-optimized descriptions
- 10 AI blog writer
- AI Ads writer
- VIP chat support
Empire
You get all the above features and:
- 1,000 SEO-optimized descriptions
- 50 AI blog writer
Unicorn
All the above features and:
- Unlimited SEO-optimized descriptions
- Unlimited AI Blog writer
- Unlimited Ads writer
You can cancel your subscription, but you must notify Smartli before your free trial ends, not just uninstall the app. Otherwise, you may still be charged.Β Β
Smartli Pros and Cons
No Smartli review would be complete without a quick pro-cons list, so let's condense some of what we've learned:
Pros
- Smartli is very easy to use
- You can use Smartli to generate text for all kinds of use cases.
- You can select your preferred tone of voice
- Smartli is handy for SEO optimizing your written content
- Smartli's self-help materials and videos are handy
Cons
- Some usersΒ complain about the costly price of Smartli's subscription plans
- There's no free tier.
- Some users grumble about poor-quality customer service.Β
Smartli Support and Reviews
VIP chat support is available on all but the cheapest plan.Β
Live chat is accessible via a chat bubble in the bottom right-hand corner of your screen.Β
Alternatively, there's a support email address.
In addition, thereβs an βAdvice and answers from the Smartli Teamβ section where you'll find 14 blogs that fall into the following categories:
- Getting Started
- Using Smartli
- FAQs
There arenβt many online Smartli reviews apart from those on the Shopify App Store, where Smartli scores an impressive average ofΒ 4.6 starsΒ out of 5 from 291 reviewers.Β
Users like its product description writing capabilities, ease of use, and time savings.Β
However, customers who areΒ less happyΒ with Smartli grumble that thereβs no free tier. Some users also complain about being billed after deleting the app and even after they canceled their Smartli subscription.Β
Smartli Review: My Final Thoughts
That brings my Smartli review to a close! Hopefully, you now have a clearer idea of what Smartli AI can do for your eCommerce store.Β
Suppose youβre short on time and copywriting and SEO arenβt part of your skill set. In that case, Smartli could help you write engaging eCommerce copy while freeing you up to focus on other areas of your business.Β
On the downside, Smartli only appears to integrate with Shopify, so you're out of luck if your store is built using any other eCommerce platform. In addition, itβs a shame you have to part with credit card details before you can unlock Smartliβs trial.Β
That's all from me, over to you! Are you thinking about trying Smartli? Or are you already using it or a different AI copywriting tool? Let us know in the comments below!
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