Semua yang Anda Perlu Tahu Mengenai Membeli-belah Instagram

Jika anda melanggan perkhidmatan daripada pautan di halaman ini, Reeves and Sons Limited mungkin mendapat komisen. Lihat kami pernyataan etika.

If you’ve tried to promote or sell your products on your Instagram account, you know that it’s not exactly the easiest platform to work with.

Walaupun banyak jenama menghasilkan banyak keuntungan di Instagram, ia memerlukan sedikit kreativiti untuk mendorong pelanggan anda mengklik pautan dan benar-benar membuat pembelian.

For example, a brand like Kate Spade might share a beautiful photo of a model walking around New York with a new handbag and hat. These products are obviously for sale on the Kate Spade website, but the company can’t share a direct link or even many of the product details unless they try to put it in a comment.

The most popular way to get around this is to tell customers that a link to the product is located in the bio section of the profile. As many of us know, Instagram only allows one link in the bio, and if you’re attempting to sell products, this requires you to change the link every time you share a product.

Walau bagaimanapun, yang baru Program Belanja Instagram mengubah semua itu.

proses instagram-membeli-belah

Perlu diingat bahawa ini hanyalah program ujian, jadi hanya beberapa perniagaan besar yang mengambil bahagian.

Namun, ia membolehkan pengguna melihat gambar, mengklik lebih banyak perincian produk, kemudian beralih ke kedai yang sebenarnya untuk dibeli.

Belanja Instagram: Apa Kelihatannya dan Bagaimana Ia Berfungsi

The best way to display how Instagram shopping works is with screenshots. As you can see below, we’re looking at a standard Instagram feed.

Let’s say you’re a customer and you notice a nice handbag that you would like to learn more about. This company has implemented the Instagram Shopping experience, so a Tap to View Products button is revealed towards the bottom of the image.

ketuk untuk melihat-produk

What’s cool about this is that you can have multiple products in one image and link all of them. So, since you clicked on the button, it will immediately show the product names, along with how much they go for.

Jika anda mengklik salah satu daripada produk ini, ia akan mendedahkan lebih banyak lagiformation about the item. Instagram has done research and revealed that most people aren’t going to just buy a product based on an image. Consumers are obviously smarter than than, so they would like to examine product specs, pricing and other details that you would generally find on a regular ecommerce shop.

instagram-belanja

Therefore, the next page hones in on the product you’re thinking about buying. The merchant will have all the room in the world to type up a description, allowing for a more user-friendly shopping experience. What’s more is that this product page remains on Instagram.

So, if a customer is only browsing, they don’t have to get redirected to the merchant’s website until they are absolutely sure that they would like to make the purchase.

And that’s the final step. A Buy Now button will be on all of the Instagram Shopping product pages. This is the only moment in which the user will be sent from Instagram to a completely new website.

I like this for a few reasons. First of all, it doesn’t seem to inconvenience the casual Instagram viewer who opens Instagram to look at photos. They are not necessarily there to shop, so they’re not being sent all over the internet just for showing interest in a product.

Secondly, Instagram is also making it convenient for merchants, since the traffic is eventually sent to the merchant’s online store. This varies a little bit from Pinterest Pins and Facebook stores, since you can still measure your traffic and use your valuable website the way it was supposed to be used.

In short, Instagram isn’t forcing customers to stick around on the app. If they want to stay on Instagram, they can. If they’d like to go to a store, that’s possible as well.

Di mana anda boleh mengetahui lebih lanjut mengenai membeli-belah Instagram?

This is huge news for just about any online business. You’ve always been able to post your products in creative ways, but most of the time you would have to share a link in the comments or tell people to click the profile link.

Banyak berita yang dikeluarkan mengenai alat Belanja Instagram, tetapi tempat terbaik untuk mempelajari lebih lanjut adalah yang sebenarnya Halaman perniagaan Instagram.

Mereka mempunyai beberapa video dan tangkapan skrin untuk anda melihat alat ini beraksi, dan anda boleh mengikuti kemas kini tambahan jika anda mahu.

Saya juga mengesyorkan memeriksa Halaman Pemburuan Produk untuk ini, kerana pelbagai orang perniagaan sedang berbincang di halaman itu, dan anda boleh mendapatkannya.

For example, I didn’t even think about it at first, but someone mentioned in the Product Hunt comments that this could be the end to all third-party shoppable Instagram tools. I mean, that’s a huge blow to many of those companies, yet it makes a much easier interface for businesses looking to sell their items and reach out to new customers.

Bilakah Anda Harus Mula Melihat Belanja Instagram?

As we’ve discussed a little above, Instagram is already in the process of rolling out the functionality. Around 20 large companies are partnering with Instagram to test out how it works. So, if you want to see Instagram Shopping in action, start following companies like Kate Spade, JackThreads, and Warby Parker.

Juga, kemas kini: Penjual kini dapat menandai produk di Instagram yang menghubungkan terus ke a Shopify halaman produk.

Intinya adalah untuk memberi pelanggan pengalaman membeli-belah yang lebih bermanfaat, dengan butiran, gambar, harga dan segala macam masukformation yang anda inginkan sebelum membuat pembelian.

Consider following these brands on Instagram to get a taste of what’s to come in the future. We’re all crossing our fingers that it works out because I’m assuming after the test run we’re going to start seeing the program released to all online shops.

Walau apa pun, perhatikan perkembangannya, kerana ini adalah beberapa perkara yang cukup menarik.

Sekiranya anda mempunyai fikiran mengenai Belanja Instagram atau ingin mengemukakan sebarang pertanyaan kepada kami, jangan ragu untuk melontarkan baris di bahagian komen di bawah.

Komen-komen Responses 3

  1. Musim Gugur Gading berkata:

    Apakah platform pembinaan tapak web yang membolehkan anda menyediakan siaran instagram beli-belah? Saya mengalami masa yang sangat sukar untuk mencari satu yang boleh saya sediakan.

  2. Tom berkata:

    Hi there,
    Kemas kini yang bagus – masuk akal untuk dipautkan melalui tapak web untuk pembelian dengan cara ini dan bukannya "lompat ke pautan bio kami" yang lama! – tidak menyebut berapa banyak kos kemudahan baru ini kerana jelas akan menjadi aliran pendapatan penting untuk Insta (baca FB) sudah pasti.

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