Fourthwall vs Printify: Which Print-on-Demand Platform Is Better?

Fourthwall and Printify are two of the biggest names in print-on-demand (POD), but which one is the better fit for you?

I’ve spent hours testing both print on demand platforms to give you a clear comparison so you can make the right choice.

After all my testing, Printify is the better option if you want full control over pricing, products, and fulfillment.

But if you’re a creator looking for an all-in-one branded merch store with zero hassle, Fourthwall is the way to go.

Fourthwall vs Printify: Quick Verdict

Fourthwall – Best for content creators who want a complete brand platform, merch, digital products, and memberships, with no monthly fees, no separate storefront needed, and everything from fulfillment to taxes handled for you.

Printify – Best for scaling an ecommerce business with 500+ products, multiple print providers, and better profit margins.

In this comparison, I’ll break down pricing, product selection, branding, shipping, and more so you can decide which one is right for you.

Fourthwall is best for:	Printify is best for:
YouTubers, Twitch streamers, and influencers who want a branded merch store.	Entrepreneurs who want to build a full POD business on Shopify, Etsy, or WooCommerce.
Creators who want tipping, memberships, and digital products all in one place.	Sellers who want bulk order discounts and control over fulfillment.
Beginners who need a simple, automated setup with no upfront costs.	Business owners looking for higher profit margins and product variety.

Let’s break it all down.

What is Fourthwall?

Fourthwall is an all-in-one brand platform built specifically for content creators, YouTubers, streamers, podcasters, musicians, who want to sell merch, digital products, and memberships without running a full ecommerce operation. Their tagline: “Launch a brand, not a business to run.” Over 200,000 creators already use it.

Key Features:

Branded storefront with subdomain on the free plan; custom domains available on Pro ($19/mo or $180/yr).
Merch, digital products, and memberships all managed from one platform.
Automated fulfillment – Fourthwall handles production, shipping, taxes (US sales tax, VAT, GST), and customer support as your Merchant of Record.
Free to start – no monthly fees or upfront costs on the free plan. Fees are straightforward: POD products have a base cost (you keep 100% of profit above it), digital products have a 5% fee (0% on Pro), memberships have a 5% fee, and self-shipped products have no platform fee at all.
Native integrations with YouTube Shopping, TikTok Shop, Twitch Gifting, Instagram, Facebook Shops, Discord, Streamlabs, StreamElements, and Spotify.

What makes Fourthwall unique is its creator-first approach. Instead of just focusing on print-on-demand, it gives you multiple ways to monetize your audience. You can sell exclusive content, accept donations, and even offer memberships, all from the same platform.

This is huge for influencers who don’t want to rely solely on merch sales.

Another advantage? No technical skills needed. Fourthwall sets everything up for you, including your custom domain, checkout process, and fulfillment.

You don’t have to worry about choosing print providers, managing inventory, or handling customer support, it’s all done for you.

Who Should Use Fourthwall?

✅ YouTubers, Twitch streamers, and influencers who want a simple merch store.
✅ Creators who want memberships, tipping, and merch in one place.
✅ Anyone who wants a hands-off experience, just design and sell.

MORE:

Try Fourthwall for Free

What is Printify?

Printify is a print-on-demand network that connects you with 100+ print providers worldwide. Unlike Fourthwall, it doesn’t give you a storefront—you need to connect it to Shopify, Etsy, WooCommerce, or another eCommerce platform.

Key Features:

500+ customizable products (shirts, mugs, phone cases, and more).
Choose your own print provider based on quality, location, and price.
No profit-sharing—you only pay for product and fulfillment.
Works with Shopify, Etsy, WooCommerce, and eBay.
Bulk discounts available with Printify Premium ($29/month).

Printify is built for scalability. If you’re serious about running a full print-on-demand business, this platform gives you way more control than Fourthwall.

You can set your own prices, test different print providers, and sell across multiple platforms. This makes it an ideal choice for entrepreneurs who want to maximize profit margins.

One downside? You need an external store. Printify doesn’t provide a storefront, so you’ll have to integrate it with Shopify, Etsy, or another platform.

This means extra costs for website hosting, domains, and ecommerce tools. But in return, you get full ownership of your business without paying a percentage of your profits.

Who Should Use Printify?

✅ Ecommerce sellers who want total control over products and pricing.
✅ People selling on Shopify, Etsy, or WooCommerce.
✅ Businesses looking for bulk order discounts and scalability.

Try Printify for Free

Pricing: Fourthwall vs Printify

Both platforms operate differently when it comes to pricing. Here’s how they compare:

Feature	Fourthwall	Printify
Subscription	Free plan available; Pro at $19/mo	Free or $29.99/mo (Printify Premium)
Profit Model	You pay the base product cost, keep 100% of profit above it, no platform percentage on merch	You set your own margins on top of supplier prices
Storefront	Included, no separate platform needed	Not included, requires Shopify ($39/mo+), Etsy, or another platform
Tax Handling	Included (Merchant of Record, handles US sales tax, VAT, GST)	You're responsible for all tax compliance
Customer Support	Fourthwall handles it on your behalf	You handle all customer inquiries yourself
Digital Products Fee	5% on Free plan, 0% on Pro	N/A (Printify doesn't sell digital products)
Memberships Fee	5%	N/A (Printify doesn't offer memberships)
Product Prices	Fixed, listed in catalog	Varies by supplier, cheapest prices but quality inconsistent

Pricing is where these two platforms differ most. Fourthwall is free to start, you pay the base product cost listed in the catalog and keep 100% of the profit above it. There's no platform percentage on merch sales and no monthly fee required. This makes it a great choice for creators who want to start selling without any upfront investment or hidden costs.

Printify may offer cheaper base product prices since you're choosing from multiple suppliers, but you'll need a separate storefront like Shopify ($39/mo+) to actually sell, and you're responsible for tax compliance and customer support on your own, so the true cost adds up quickly.

Printify, on the other hand, gives you full control over pricing. You set your own markup, and there’s no revenue share.

If you sell a t-shirt for $25 and the base cost is $10, you keep the full $15 profit. If you upgrade to Printify Premium ($29/month), you can get bulk discounts of up to 20%, making it ideal for high-volume sellers.

Which One is Cheaper?

Fourthwall is better for beginners because there’s no upfront cost.
Printify is better for scaling, you keep 100% of profits, and Printify Premium saves you up to 20% per order.

Print on Demand Fulfillment & Product Quality

A major difference between Fourthwall and Printify is how they handle fulfillment, and more importantly, who's responsible when things go wrong.

Fourthwall Fulfillment

Curated product catalog focused on quality over quantity.
Premium retail-grade blanks and printing, including a Signature collection for luxury items.
Fulfillment centers in the US, UK, EU, Canada, Mexico, Australia, Japan, and more.
Fully automated, production, shipping, taxes, and customer support all handled for you.
Consistent quality on every order since Fourthwall controls the fulfillment process.

Printify Fulfillment

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Largest catalog in POD, 1,000+ products across categories.
You choose your print provider, which gives flexibility on price and location.
Quality varies by supplier, different providers use different equipment, blanks, and standards.
You handle customer support when quality issues arise.
Shipping times range from 7–15 days domestic and 10–30 days international depending on the provider.

Which One Wins?

It depends on what matters more to you. Printify offers the biggest product selection and the flexibility to choose your own suppliers, but that means quality is inconsistent and you're responsible for dealing with complaints when a supplier delivers subpar products.

Fourthwall offers a curated, premium catalog with consistent quality on every order, plus handles fulfillment, taxes, and customer support on your behalf. For creators whose reputation is tied to their merch, consistency matters more than catalog size.

Profit Margins

Your profit margins depend on more than just base product prices — you also need to factor in platform fees, storefront costs, and operational overhead.

Here's how they compare:

Fourthwall Pricing: Simple and All-Inclusive

Free to start, no monthly fees required (Pro available at $19/mo).
Base product costs are listed in the catalog, you keep 100% of profit above that on merch.
Storefront, tax handling (Merchant of Record), and customer support all included.
No extra costs for branding or storefront customization.

Printify Pricing: Cheaper Products, Hidden Costs

Printify offers two main pricing plans:

Free Plan (no monthly fee)
- Pay the base product cost and shipping per order.
- No storefront included — requires Shopify ($39/mo+), Etsy, or another platform.
Printify Premium ($29/mo or $24.99 on annual billing)
- Up to 20% off base product prices.
- Connect up to 10 stores.

Printify's base prices may be lower, but the true cost includes your storefront subscription, tax compliance (you're responsible), and handling all customer support yourself. For example, even if you save a few dollars per product, a Shopify subscription alone adds $39+/mo before you've sold anything, while Fourthwall includes everything at $0/mo.

Which One Wins?

If your only priority is the cheapest possible base price and you're already running a Shopify store, Printify's Premium plan offers savings at scale. But if you want the lowest total cost of operation with no monthly fees, no tax headaches, and no customer support burden, Fourthwall gives most creators better real-world margins once you factor in everything.

Branding & Customization

Branding is crucial if you want to stand out and build a real business. Here's how each platform approaches it.

Fourthwall Branding

Fully customizable storefront (logo, colors, layout, custom domain on Pro)
Premium, retail-grade blanks and printing – not commodity print-on-demand
Signature collection for luxury items
Monthly sample credits on Pro so you can verify quality before selling
Custom branded mobile app (iOS and Android) on Pro
Storefront, merch, memberships, and digital products all under one cohesive brand

Printify Branding

No storefront – branding depends on whichever platform you sell through (Shopify, Etsy, etc.)
Quality varies by supplier – different providers use different equipment and blanks
Multiple print locations (front, back, sleeve) and methods like embroidery
Custom labels and tags available through select suppliers

Which One Wins?

It depends on what “brand” means to you. Printify offers custom neck labels and packaging inserts through select suppliers, but product quality varies depending on which provider fulfills the order.

Fourthwall delivers a consistent, premium experience across your entire presence, storefront, merch quality, customer support, and native integrations with YouTube, Twitch, TikTok, and Discord all under one roof. A brand is more than packaging, it's the entire customer experience.

Shipping Costs & Speed

Shipping speed and cost directly impact customer satisfaction and profit margins, so choosing the right platform matters. Both Fourthwall and Printify handle fulfillment differently, which affects how quickly orders are processed and delivered.

Feature	Fourthwall	Printify
Fulfillment	Automated	Choose provider
Shipping Time	3-10 days	5-7 days (varies)
International Shipping	Limited	Global reach

Fourthwall Shipping: Simple But Limited

Fourthwall handles all fulfillment automatically, which means you don’t have to pick print providers or manage shipping logistics. This is great if you want a hands-off experience, but it also means less control over delivery times, shipping rates, and customer experience.

Shipping times on Fourthwall generally range from 3-10 business days, depending on the product and destination.

However, since Fourthwall doesn’t disclose who their print providers are, there’s no way to switch to a faster or more cost-effective fulfillment partner.

If delays happen, you’re stuck waiting for their team to handle it.

Another major downside is international shipping. While Fourthwall does ship globally, the product selection for international orders is more limited, and shipping costs can be high.

If you have a global audience, this could hurt sales since customers outside the U.S. may face longer wait times and higher shipping fees.

Printify Shipping: More Control & Faster Global Fulfillment

Printify works with 100+ print providers worldwide, which means you can choose suppliers based on location, shipping speed, and cost.

This is a huge advantage over Fourthwall because you aren’t locked into one fulfillment network. If a provider is too slow or expensive, you can switch to another one instantly.

On average, Printify orders are delivered in 5-7 business days, though this varies depending on which print provider you select.

If speed is a priority, you can choose a provider closer to your customer’s location to reduce shipping times.

For example, if your customer is in the U.K., you can select a European print provider instead of shipping from the U.S., cutting down on costs and wait times.

Printify also excels at international shipping. Since they have print providers in North America, Europe, Asia, and Australia, customers worldwide can receive their orders faster and with lower shipping fees.

This makes Printify a better option for sellers with a global audience who don’t want to lose customers due to slow shipping.

Which One Wins?

If you want a hassle-free setup and don’t care about shipping control, Fourthwall is fine. But if you want faster, cheaper shipping with global reach, Printify is the clear winner.

The ability to choose providers based on location alone makes it a better choice for serious sellers who want to scale and optimize profit margins.

Final Verdict: Fourthwall or Printify?

Feature	Fourthwall	Printify
Best For	Content creators (YouTubers, streamers, podcasters, musicians)	Budget-focused POD sellers and side hustlers
Pricing	Free to start; Pro at $19/mo. You pay base cost, keep 100% of merch profit	Free or $29.99/mo for Premium discounts
Storefront	Included – fully customizable	Not included, requires Shopify ($39/mo+), Etsy, etc.
Product Quality	Premium retail-grade blanks, consistent quality	Varies by supplier, cheapest prices but inconsistent
Tax & Compliance	Handled for you (Merchant of Record)	You're responsible
Customer Support	Fourthwall handles it on your behalf	You handle everything
Scalability	Built to scale a creator brand	Built to scale a POD ecommerce business

Go with Fourthwall if:

✅ You're a creator who wants merch, memberships, and digital products all in one place.
✅ You want zero operational headaches, fulfillment, taxes, and customer support all handled for you.
✅ You want premium product quality that reflects well on your brand.
✅ You need native integrations with YouTube, Twitch, TikTok, and Discord.
✅ You want to start for free with no monthly fees.

Go with Printify if:

✅ You want the cheapest possible base product prices and don't mind quality varying by supplier.
✅ You already run a Shopify or Etsy store and want a fulfillment backend.
✅ You're comfortable managing your own storefront, tax compliance, and customer support.
✅ You want access to multiple print providers and bulk discounts.