साइट डिज़ाइन मिथक स्टिफलिंग क्रिएटिविटी

यदि आप इस पृष्ठ के लिंक से किसी सेवा की सदस्यता लेते हैं, तो रीव्स एंड संस लिमिटेड एक कमीशन कमा सकता है। हमारा देखें नैतिक वक्तव्य.

यह पृष्ठ मूल रूप से अंग्रेजी में लिखा गया था। अभी आप एक मशीनी अनुवादित संस्करण हिंदी में देख रहे हैं।

कुछ ऐसा जानना चाहते हैं जो आपके आगंतुकों, धन और समय को खर्च कर रहा है, लेकिन आसानी से रोका जा सकता है?

यह मिथक है कि आपकी मार्केटिंग टीम (और शायद कमांड की श्रृंखला से ऊपर के लोग भी) साइट डिज़ाइन और उपयोगकर्ता अनुभव के बारे में सोचते हैं, उन पर विश्वास करते हैं क्योंकि किसी ने थोड़ी सी प्रसिद्धि के साथ उन्हें कहा, और हर कोई बस चला गया "हाँ, यह सही लगता है!

उपयोगकर्ता परीक्षण बहुत वैज्ञानिक नहीं है

The problem is, these claims aren’t subjected to the most rigorous form of scientific testing, and the people doing the checking aren’t normally real scientists. There can be exceptions, but even then it’s not perfect.

There’s this pesky thing called “पूर्वाग्रह की प्रतिक्रिया“, where a respondent will answer questions with what they think you want to hear instead of what they really feel, because deep down they want you to like them. That’s also the reason my brother is taking diviएनजी सबक।

यहां तक ​​कि उन स्थितियों में जहां शोधकर्ता कड़ाई से लेते हैं अवलोकन संबंधी रुख, there’s still a problem, because they’re making assumptions. Did the user skim past all that information because it was boring, or because it was something they were already familiar with, or perhaps it just wasn’t relevant to them personally?

आला सामग्री के परीक्षण के लिए एक यादृच्छिक दर्शक बेकार है

एक किसान राजनीतिक सामग्री पढ़ सकता है क्योंकि यह प्रासंगिक हो सकता है कि वह अपने जीवन को कैसे कमाता है, लेकिन क्या आंतरिक सजाने के बारे में एक लेख उसकी रुचि रखेगा, हालांकि यह अच्छी तरह से लिखा गया है? सामान्यतया, केवल अगर उस किसान को आंतरिक सजावट के लिए एक वास्तविक जुनून है।

An actual decorator or somebody who is in the process of buying a new home, however, could be riveted by the same content. KissMetrics says: “Aggregate data is kinda worthless,” and indeed they’re right.

उपयोगकर्ता परीक्षण को लक्षित किया जाना चाहिए, और यह शायद ही कभी होता है

These problems and many others contribute to misunderstandings. The difficulty is that it’s असंभव के बगल में प्रयोज्य परीक्षण के लिए एक विशिष्ट आला और जनसांख्यिकीय के भीतर पर्याप्त संख्या में लोगों को इकट्ठा करने के लिए। इसलिए वे या तो यादृच्छिक नमूने का उपयोग करते हैं, या वे धोखा देते हैं, और उनमें से कुछ सिर्फ फ्लैट-आउट झूठ बोलते हैं।

The bottom line is you can’t rely on usability testing because it’s too generalizing. It doesn’t look at the typical user of your site, it just looks at the average man in the street, and that’s a much bigger problem than it’s given credit for.

Testing also doesn’t take into account that individuals are variable. There may be times when I enjoy the company of others, but other times I’d prefer to be alone. If you ask me, the answer will depend to some extent on how I’m feeling at that exact moment, and whether or not we’re in a bathroom.

So what are the main myths that are potentially costing us? Let’s take a look at a few examples.

1. There’s a perfect template or formula for a website

If that was true, the definition of perfection wouldn’t keep changing. Carousels and infinite scroll were marvels to behold the first few times they were used. Now people are fed up to the back teeth with them.

Your infinite scroll may hold my interest for a while, but once the inevitable (yes, inevitable) browser memory leak kicks in, I’m going to hate you with a great deal of intensity, and I may never visit your site again. The more graphical your content is on an infinitely scrolling page, the faster the browser will max out. I’m looking at इसलिए आप , तुम्बलर।

So, anyway, this myth is one that clueless marketing desk jockeys and lazy web developers like to perpetuate (and some actually believe it themselves), but there’s not a grain of truth to it.

They just want the boss to like their 1-3-2-3-1 design, which opens with a carousel wrapped inside a jumbotron div, followed by 3 dutiful columns with an image and a short blurb (complete with “more” link), and so on. There’s nothing surprising there, and that’s actually part of the problem.

If a user visits 10 different pages and they’re all pretty much the same, it’s not going to increase the chance that they’ll buy from you. यह बस उन्हें बंद कर देगा. People thrive on variety and they don’t want everything to be the same.

You don’t want to be भी अलग, बस अलग हो जहां यह मायने रखता है - उन्हें इसमें महान देंformation and a bit of eye candy. They’ll love you.

2। आपको 4 पर सब कुछ लिखने की आवश्यकता हैth क्रम स्तर

यह सच हो सकता है यदि आपका प्राथमिक जनसांख्यिकीय या तो पूरी तरह से विदेशी है, या ज्यादातर XNUMX हैth कक्षा के छात्रों। धारणा है कि लोग मूल रूप से बहुत स्मार्ट नहीं हैं is actually insulting. Nobody is going to give up on a site because they don’t know a word or two.

Besides, if you believe the third myth, you’re not expecting them to read it anyway. It’s easy to understand where this myth originated from.

The pool of people available for usability testing is too diverse, except in one special way. It is composed of people who have time to participate in usability testing. Last time I checked, people with important jobs don’t generally have time to waste on things like this, and the important jobs tend to go to the smartest people.

What this means, as you’ve no doubt already figured out, is that many of those who have time to participate in studies are not the sharpest tools in the shed. There are perhaps not a full quota of kangaroos bounding around in the top paddock. The lamp may be lit, but dimly. You can see where this is going, right?

It’s no surprise then, that a fair few of these people will have complaints about high level language that is beyond the limits of their vocabulary.

High level language is efficient. It lets you communicate more meaning with less words and less ambiguity. It doesn’t mean you slide all the way over into academic language, because that would be equally silly and disastrous. You need content with balanced language, like the content of this article.

If people don’t know a word, there are plug-ins that can define the word for them in an instant. They’ve just got to be smart enough to figure out how to install those plug-ins.

Write your content in natural language, trying to be as clear as possible. You don’t have to dumb it down, and you certainly shouldn’t smarten it up. Just make it natural everyday language like you’d ordinarily speak.

3. People don’t bother to read long form content

यह बस सच नहीं है. You don’t need to keep everything short. What you need to do is keep everything interesting. And even more importantly, provide all the informatआयन उन्हें चाहिए। इसलिये कि यही कारण है कि वे आपकी साइट पर पहुंचे, और कि यही कारण है कि वे किसी और के बजाय आपके साथ व्यापार करना चुन सकते हैं। मैं किस पर भरोसा करने वाला हूं? वह कंपनी जो सारा डेटा छुपाती है और जब तक मैं अपना ईमेल पता नहीं छोड़ती, मुझे कीमत बताने से इनकार करती है? या जो लोग अपने सभी कार्ड टेबल पर रखते हैं?

And while we’re at it, let’s stop hiding content behind “more” links, stop paginating things unnecessarily, and avoid turning everything into a slide show. None of these tactics create a good UX. They’re bad for accessibility, bad for usability, and they’re just downright annoying.

Show things. If you’re hiding anything, it better be for a good reason. The bottom line is, if people aren’t reading you’re content, it’s because you’re boring, not because there’s too much of it.

4। वीडियो सामग्री नियम (और वीडियो पृष्ठभूमि बहुत बढ़िया हैं)

Complete myth. Video content is useful where it’s appropriate, but shouldn’t be inserted just for its own sake. If your video adds something to the user experience by providing entertainment or information (preferably both), it’s worth including. Otherwise वेब पेज पर इसका कोई स्थान नहीं है।

ऑटोप्ले वीडियो है सबसे अप्रिय बात you can do, and it’s even worse when the autoplay content is an ad. Video backgrounds can look really cool too, but are you using one because it’s gratifying to you or gratifying to me? Let’s remember who is important in the website transaction. It’s the user, right?

तो आपको विरल रूप से, और शानदार तरीके से, विडियो बैकग्राउंड को संयम से इस्तेमाल करना चाहिए consideration for the user’s bandwidth. It should always be possible to disable or skip the video, or view a version of the site that doesn’t include it.

Video content also doesn’t do much to attract visitors at the moment unless you include captions (not auto-generated). There’s a chance Google will read your subtitle file and add points to your index. That might still be a little way in the future. But you’ll get points for accessibility anyhow.

5. It’s OK to let Google translate your web pages for you

No, it’s not OK. You can’t let any automated service handle your translations if you’re a professional business. Don’t be cheap. Spring for a real live human being to translate your site for you. An अव्यवसायिक अनुवाद बिना अनुवाद के इससे भी बदतर हो सकता है।

6। हर कोई अनंत स्क्रॉल प्यार करता है

Really, infinite scroll can keep somebody on your page for longer, and you might think that’s a good thing. In a way it can be, but there’s a big problem with it, खासकर अगर आपके पास बहुत सारी छवियां हैं।

Browsers like Chrome create a new CPU process and new memory space for every tab that’s open simultaneously. As the user scrolls more and more content on your page, its tab process and memory space is going to grow larger, until it reaches a critical point where the user’s system slows down.

At this point, if the user is lucky, they’ll be quick enough to close your page that it won’t crash the browser or the entire system. They won’t always be so fortunate, and what they’re going to remember is that it was your site that caused the trouble for them.

First impressions count, but so do last impressions. Don’t let the last impression a visitor has of you be that you’re annoying.

इस सब से आप क्या ले सकते हैं

Users don’t fit into neat little stereotypes the way marketing “experts” want to believe they do. People are all individuals, and when we design sites for them (and it’s always for them, never for the people who hired you to design it), we need to respect them as indiviदोहरी।

A good host doesn’t get in the way of the visitor, doesn’t interfere in what the visitor wants to do (as long as it’s not going to cause any harm), and doesn’t hide informatआगंतुक से आयन। वे एक बुरे मेजबान के लक्षण हैं।

As a good host, you’ll want to be open, unobtrusive, and helpful. You’ll guide the user without forcing their hand, and you’ll make things easy for them without being condescending.

इन चीजों को ठीक से करें, और आपकी वेबसाइट ध्यान आकर्षित करने और उस ध्यान को कार्रवाई में बदलने के लिए पर्याप्त अलग होने का एक अच्छा मौका देती है।

If you still haven’t quite got it squareघ दूर, सुझावों पर इस लेख from Oprah’s website apply just as much to hosting a website as they do to hosting guests in your home.

हेडर इमेज सौजन्य से

बोगदान रैंकी

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