Brevo and AWeber are two popular email marketing tools, but which one is better suited for ecommerce?
After testing both platforms across pricing, features, usability, and ecommerce integrations, Brevo stands out for its multichannel support and flexible pricing model, while AWeber excels in simplicity and creator-friendly tools.
In this detailed comparison, I’ll walk you through how these platforms stack up based on real-world use and help you decide which one is the better fit for your online store.
Quick Verdict: Brevo vs AWeber
Brevo – Best for ecommerce stores that need multichannel communication and transactional messaging
AWeber – Best for creators and small businesses looking for a simple, all-in-one email tool
Quick Comparison: Brevo vs AWeber
Here’s a quick summary of how Brevo and AWeber compare across key areas:
| Feature | Brevo | AWeber |
|---|---|---|
| Best for | Multichannel messaging, transactional email, growing ecommerce brands | Newsletters, creators, simple funnels, selling digital products |
| Pricing model | Based on emails sent | Based on number of subscribers |
| Free plan | Yes – up to 300 emails per day | No free plan – 14-day free trial only |
| Automation | Available on Standard and higher tiers | Included across all plans |
| Transactional email | Built-in with SMTP and API tools | Not a core focus |
| Extra channels | SMS, WhatsApp, web push (available on higher plans) | Web push notifications and ecommerce landing pages |
| Ecommerce features | Advanced integrations with Shopify, WooCommerce, Magento | Built-in landing pages for selling digital products |
Best for Pricing: Brevo
Both platforms take different approaches to pricing. Brevo charges based on how many emails you send, while AWeber charges based on how many subscribers you have.
Brevo Pricing
Brevo’s pricing is flexible and built for businesses that send emails in bursts or have large lists but don’t email often. You’re only paying for what you send, not who you send to.
- Free plan: Up to 300 emails per day, with access to email templates, a drag-and-drop editor, and basic contact management features.
- Starter plan: Starts at $9 per month, includes up to 20,000 emails per month, removes Brevo branding, and adds advanced statistics and basic support.
- Business plan: Starts at $18 per month, includes marketing automation, A/B testing, advanced reporting, landing pages, and removes daily send limits.
- Pay-as-you-go credits: Great for seasonal campaigns, with no expiration, and includes access to all the core email features without a monthly commitment.
This model is useful if you have a large list but don’t want to pay high monthly fees when your sending volume is low.
It’s also helpful for ecommerce brands that want to keep costs aligned with actual campaign activity.
AWeber Pricing
AWeber is based on your number of subscribers. It has clear tiers and includes most features in all plans, including automation.
- Lite plan: Starts at $12.49 per month (billed annually), includes email automation, unlimited landing pages, web push notifications, basic analytics, and access to 24/7 support.
- Plus plan: Starts at $19.99 per month (billed annually), adds advanced reporting, email split testing, sales tracking, ecommerce integrations, and custom branding.
- Send limits: Up to 10x or 12x your total subscriber count per month, depending on the plan, which means a 1,000-subscriber list can send up to 12,000 emails per month on the Plus plan.
- 14-day free trial: Gives full access to most features, but there is no permanent free plan available after the trial period ends.
If you email your list frequently, this can be cost-effective. But for large lists with low engagement or infrequent campaigns, costs can stack up quickly.
The Winner
Brevo wins on flexibility and value. Its volume-based pricing is more scalable for ecommerce businesses with unpredictable or seasonal email schedules.
Best for Transactional Email: Brevo
Transactional emails are critical for ecommerce. These are the order confirmations, shipping updates, and account notifications that customers expect.
Brevo Transactional Messaging
Brevo includes transactional email features on all plans. These features are built into the platform, so you don’t need to use third-party services.
- SMTP and API access
- Dedicated IPs for high-volume senders
- Real-time delivery logs
- Trigger-based emails based on ecommerce events
This makes Brevo a complete solution for both marketing and operational emails.
Because Brevo allows you to connect directly to your ecommerce platform, transactional emails can be fully automated without needing custom development. You can set up dynamic messages that include order details, shipping status, and tracking links pulled directly from your store’s data.
Brevo also provides strong deliverability tools for transactional emails. You can monitor real-time delivery logs and use dedicated IPs to protect sender reputation, which is especially useful for brands sending thousands of order confirmations and shipping updates every day.
AWeber Transactional Messaging
AWeber doesn’t offer built-in transactional email. You’ll need to use a separate service like SendGrid or Mailgun to manage order notifications or shipping confirmations.
This adds extra cost and complexity, especially if you're trying to consolidate your tech stack.
Without built-in transactional support, you’ll also need to coordinate between your ecommerce platform, email tool, and transactional email provider to ensure that every message gets sent on time. This fragmentation increases the chances of errors and makes managing customer communications more difficult as your store scales.
The Winner
Brevo is the clear winner for ecommerce businesses that need reliable transactional email alongside marketing automation.
Best for Multichannel Marketing: Brevo
Multichannel marketing can drive more revenue by reaching customers on the channels they prefer. It also helps build stronger customer relationships by allowing you to communicate through email, SMS, WhatsApp, and other touchpoints based on where each customer is most active.
Brevo’s Multichannel Features
- SMS
- Push notifications
- All channels can be combined into automated flows
- Integrates with ecommerce platforms to sync customer behavior
This is ideal for ecommerce brands that want to reduce cart abandonment, run flash sales, or communicate order status updates through SMS or WhatsApp.
You can design full-funnel campaigns that move between channels based on how your customer interacts with each message. For example, if a customer doesn’t open an email about a flash sale, you can automatically follow up with an SMS reminder two hours later.
Brevo’s strength lies in bringing all of this into one platform. Instead of managing separate tools for SMS or WhatsApp, everything is unified under one dashboard, making campaign management more efficient and less error-prone.
AWeber’s Multichannel Features
- Push notifications
- Ecommerce landing pages
AWeber has limited support for multichannel communication. You can use push notifications and basic landing pages, but no native SMS or WhatsApp integration.
The Winner
Brevo is the stronger platform for multichannel communication. It helps ecommerce businesses meet customers wherever they are, from inbox to SMS.
Best for Ecommerce Integration: Brevo
Connecting your email platform with your ecommerce backend helps you run more targeted and profitable campaigns.
Brevo Ecommerce Integrations
- Deep integration with Shopify, WooCommerce, Magento, BigCommerce
- Track customer behavior: viewed product, abandoned cart, made a purchase
- Syncs products and customers directly from your store
- Dynamic product blocks in emails
- Advanced triggers based on customer actions
These features support high-converting flows like post-purchase upsells, re-engagement campaigns, and browse abandonment.
Once integrated, Brevo allows you to dynamically insert product details into emails based on customer behavior, such as recently viewed items or abandoned carts, without needing manual setup. This kind of personalized content drives higher click-through and conversion rates.
You also get access to enriched customer profiles that combine ecommerce and email data, helping you segment lists based on purchase history, cart value, or product preferences. This makes your targeting much more precise.
AWeber Ecommerce Integrations
- Works with Shopify, WooCommerce, PayPal
- Includes ecommerce landing pages with built-in checkout
- Tag customers based on purchases
- Promote products in email campaigns
- Emphasis on digital product sales
AWeber is better suited for small stores or creators selling a few digital products. It doesn’t have the deep behavioral syncing that Brevo offers.
The Winner
Brevo wins for serious ecommerce operations thanks to its integrations, behavior tracking, and dynamic content options.
Best for Beginners: AWeber
Both platforms are user-friendly, but AWeber has a slight edge in terms of setup speed and ease of use. Its straightforward onboarding and clean interface make it ideal for users who want to launch campaigns quickly without needing to learn a lot of technical settings upfront.
AWeber Usability
- Simple dashboard with clearly labeled tools
- Clean email builder and campaign editor
- Built-in templates for common campaigns
- Quick to get started with minimal setup required
Even if you’ve never used an email platform before, you can get a campaign running in minutes.
The platform guides you through list setup, email creation, and automation in a clear step-by-step process. It also provides pre-written content blocks and template suggestions based on your industry, which is helpful if you’re not confident writing from scratch.
Support is easy to access during setup, with in-platform guidance and live chat available to answer questions as you go. This makes it beginner-friendly from day one.
Brevo Usability
- More features, which makes the interface slightly more complex
- Workflow builder is visual but has more options to configure
- Requires some setup for ecommerce tracking and automations
- More customization, but with a steeper learning curve
Brevo gives you more control, but it takes more time to learn.
The Winner
AWeber is better for beginners. If you’re just starting with email marketing and want an intuitive experience, AWeber is easier to master.
Best for Selling Digital Products: AWeber
If you’re a creator or run a small digital storefront, AWeber offers features specifically designed for selling digital goods.
- Ecommerce landing pages with checkout
- Low transaction fees
- Email automation for product delivery and follow-up
- Easy product listings within the editor
You can sell ebooks, online courses, and memberships without needing another tool.
AWeber’s product setup is simple. You can add a product directly inside the email editor or landing page builder, attach it to a payment gateway like Stripe or PayPal, and start selling right away. The built-in delivery system handles order confirmation emails and product access, with no plugins required.
It’s also optimized for recurring digital sales. If you're running a membership or subscription-based product, AWeber supports automated follow-ups and tagging based on payment status, making it easier to manage renewals and content access.
Brevo’s Digital Product Capabilities
Brevo does not offer built-in selling features. It relies on ecommerce platform integrations.
The Winner
AWeber is the better choice for selling digital products and running creator-style businesses.
Final Recommendation: Which One Should You Choose?
Both Brevo and AWeber are strong tools, but they’re designed for different audiences.
| Choose Brevo if: |
|---|
| You want multichannel messaging |
| You need transactional email included |
| Your store is built on Shopify or WooCommerce |
| You prefer to pay based on email volume |
| You want advanced ecommerce automations |
| Choose AWeber if: |
|---|
| You’re just starting out with email |
| You want a simple, clean interface |
| You sell digital products |
| You want automation included on all plans |
| You prefer subscriber-based pricing |
If you’re running an ecommerce store and want to maximize your email marketing with advanced workflows and transactional support, Brevo is the better choice.
If you’re a creator or small business looking for simplicity and ease of use, AWeber is a solid option.
I recommend starting with their free trial or plan to see which one works best for your needs.
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