Alibaba - Una economía basada en China

A few weeks ago when Jack Ma was in Detroit trying to convince small and medium sized businesses to sell to Chinese customers he said something that was largely under reported. Alibaba is hoping to convertirse en una economía en lugar de ser visto como un mercado exclusivamente.

The idea is very simple in that Alibaba will be serving 2 billion people and have Gross Merchandise Value of 1 Trillion going through its marketplaces and have 10 million businesses selling on its various platforms by 2020.

La salida a bolsa que hizo registros

Looking back the initial public offering of Alibaba which shattered records – it was oversubscribed and raised $22 billion should have been an indication that Alibaba was going to be different. The desafíos después going public have been real in that Alibaba has invested in a wide variedad de negocios y realmente no han invertido profundamente en el comercio electrónico. Su primera inversión real de comercio electrónico fue poner un billón de dólares. en Lazada. Lazada has since received a billion dollars an become an Alibaba subsidiary which is controlled by Alibaba and counts Lazada employees and long time Alibaba compañero Temasek como los inversores restantes en Lazada. Para aquellos que se preguntan Temasek es el fondo de inversión que está controlado por el gobierno de Singapur.

Amazon - no es un competidor

I will be the first to admit that I was completely clueless regarding Alibaba investment theory. Alibaba does not view Amazon como un competidor and always speak in a respectful tone when their leadership is in the US. Alibaba does not have a business that can be used as a comparison as the scale is not seen outside of China by any Western business.

Jack Ma le dice a CNBC the difference between Amazon and Alibaba in Davos. “The difference between Amazon and us, is Amazon is more like an empire — everything they control themselves, buy and sell,” Ma said. “Our philosophy is that we want to be an ecosystem. Our philosophy is to empower others to sell, empower others to service, making sure the other people are more powerful than us.”

Entonces, ¿qué es Alibaba’s plan?

Alibaba is ensuring that they are able to service Chinese customers which will ensure that they succeed in such a way that they are able to invest in Asia. In the next 5 years China will have 500 millones chinos de clase media que están acostumbrados a comprar en Internet o en un dispositivo móvil.

Más tarde, Ma se dirigió a un grupo de esas pequeñas empresas, diciendo que el futuro parece brillante para las pequeñas empresas estadounidenses que se centran en China, porque "en los próximos años de 30, el consumo interno de China impulsará la economía mundial". Demografía de China: el país tiene un clase de aproximadamente 300 millón, que se elevará a más de 500 millones en solo unos pocos años - crear oportunidades tremendas para las empresas que ofrecen alta calidad y una buena variedad de productos.

Jack Ma is seen as a celebrity in China more than being the founder of the largest ecommerce business in the world. By investing in markets such as South East Asia and India, Alibaba and Ma ensure that they can be the de-facto starting point of shopping in China.

I wrote in 2013 that Alibaba would buy Lazada and invest in businesses that provide them access to large markets for their customers. Alibaba CEO Jonathan Lu fue reemplazado por Daniel Zhang which should have informed the world about Alibaba’s future. Zhang was instrumental in ensuring that Cainao Network got started. Cainao Network is Alibaba’s attempt with other logistics partners to build a logistics network for Chinese shoppers.

China nos está mostrando el futuro

New Retail is a term created by Alibaba as they started moving their interests from purely online to a mix of online and offline retail. This shift is happening in developed ecommerce markets as pureplay ecommerce business either buy retailers (Amazon and Whole Foods Market) or open physical stores to their footprint.

Comenzando en 2016, Alibaba’s Jack Ma advocated the concept of “Nueva venta al por menor”—in his words, “the integration of online, offline, logistics and data across a single value chain.” Considering that Alibaba already accounts for more than one-tenth of China’s total retail sales (including 75% of online sales), with revenues surging at an astounding 50% annual clip, the implications of this overture are hard to overstate.

Retail in developed markets like the UK or US is facing its greatest challenge but with New Retail, Alibaba is essentially creating a new industry that supports both online and offline retail. This is not Tech vs Retail but rather Old vs New Retail. Customers are able to access retailers on their phone or via their notebook or walk into a retailer but this is currently called omnichannel commerce which I detest. New Retail is ensuring that physical retail lives on in a different way. The grandes mercados in China, JD.com and Alibaba both have invested significantly in physical retail yet I keep reading in the West that retail is dead?

Entonces, ¿cómo me afecta esto?

Chinese ecommerce is going to impact the entire ecommerce ecosystem. If you are an online shopping business owner or service, China is in your future. Whether it is selling your products to Chinese customers via TMall and Taobao, Chinese ecommerce will impact your local ecommerce ecosystem. It might not be in the immediate future but Alibaba is going to look to on board merchants from markets all over the world. New Retail is going to be seen all around the world.

Hendrik Laubscher

Hendrik Laubscher tiene una experiencia de una década en comercio electrónico. Contribuye a una variedad de publicaciones y está fascinado por todo lo relacionado con el comercio electrónico (mercados, mercados emergentes y comercio electrónico internacional transfronterizo). Vive en Sudáfrica, pero viaja a nivel mundial para experimentar el comercio electrónico en lugares de todo el mundo.