Four Amazing CSS Transitions Used by Online Shops

Throughout the ecommerce solutions reviews one area I paid special attention to was the quality of the templates offered by the different ecommerce platforms. Everyone knows there is nothing as important as having an online store with a great eye catching theme. In the past few years there has been a transition from using simple themes to having high quality storefronts. One way in which this has been achieved is through the use of CSS Transitions. Here are four examples of companies who I feel have beautifully integrated transitions into their design.


Troubadour is a company focused on selling high quality leather goods. As you can see in the image below, the company has used transitions in such a way that once you hover your mouse over the product, the image changes to display how you can wear these different products. While I think the CSS transitions are done in a very professional manner, I am a little bothered by the fact that the tops of the heads are chopped off. To me it would have come across much better if they had cropped the images a little wider. Troubadour Web Design

Gaming Club

Gaming Club is a great example of how you can utilize CSS Transitions to display more information on your site without using excess space. As you can see below once the mouse hovers over the information square, they scroll down and reveal additional information. For a Casino site, such as Gaming Club it is very important to display as much relevant information on their front page while still making the site appealing. If the site is confusing or filled with paragraphs of unreadable text, then customers will go somewhere else to gamble. Gaming Club Web Design

Fashion Store

Fashion Store is a storefront selling fashion products aimed at the fashion interested consumer. Once you move your mouse over the different product categories the images change from being greyed out to becoming colorful and vibrant. This implementation of transitions is especially useful when trying to bring attention to a certain area of the site. Everyone knows if something changes from dull and grey to colorful, our eyes are much more likely to be drawn towards it. Fashion Store Web Design

Dream Template

The last featured company is a shop selling website templates. As you can see in the image below, Dream Template has implemented transitions in the way they display the different templates. Once you move your mouse over the template thumbnail, the company shows a full version view of the site in a bigger version. Dream Template Web Design If you've come across any other online stores with neat CSS transitions, feel free to add them in the comments section below.

Catalin Zorzini

I'm a web design blogger and started this project after spending a few weeks struggling to find out which is the best ecommerce platform for myself. Check out my current top 10 ecommerce site builders.