SEO, we just can’t stop talking about it, I know. But the truth is that all this talk, and all those dozens of lists with rules can be sometimes overwhelming, especially to SEO and ecommerce newbies. So, I would take small steps and, to begin with, focus on a couple of essential rules before digging into other great resources. Yes, I discovered that some are more important than others (blame it on experience). I pay more attention to these 5 SEO rules for ecommerce in 2014, which should help you increase organic traffic to your online shop. Here they are:
1. Responsive Web Design
The percentage of internet users who access websites via mobile devices (smartphones, tablets, etc.) increases rapidly. And that’s a fact backed up by studies, statistics and the like. A responsive design and layout can work wonders for SEO. It also leads to great user experience in general.
I’m talking about originality in the description of your products. Google feeds on real original content. So, don’t even think leaving your products without detailed (original!) text descriptions. Even for similar products, make it sound fresh and original. I know, it’s time consuming, but it pays off.
3. Keyword Research
This is a major part of the SEO process, do not underestimate it. Find out what potential customers are searching for when they're looking for the products you offer, so you can properly optimize your pages. Don’t try to guess those keywords, you’d be surprised. Fear not, there are keyword tools out there to help you, like Google’s Keyword Planner. This one is free, but if you have a budget for this, you’ll find plenty more.
4. Product Images
I was talking about texts, but don’t forget the images attached to your products. Attractive is the keyword (ha!), and attractive images are more likely to be shared by visitors. This is great for traffic and general appeal too, plus, more traction with your social media efforts. Don’t forget to add an alt tag (descriptive text brimful of targeted keywords/phrases) to each image.
5. Page URLs
Believe it or not, this is an important factor too. You need to make that URL friendly for people (they should figure out what kind of content is on that page just by looking at it), but also for search engines (must have relevant keywords). So, you should go for a platform that allows control over the permalinks.