Your sales depend on it. The health of your business depends on it. User experience is more important than ever, especially compared to other types of online businesses, considering the shopping cart and checkout area of an online store is likely to be abandoned about 75% of the time.
Depending on the quality of your user experience, these numbers could change, but simply knowing that so many people are willing to leave your site in the middle of the checkout area is unbelievable.
It all comes down to building an awesome ecommerce experience with fluent search functions, a minimal amount of clutter, real-world shopping elements and modules that have been tested to show they work efficiently.
How Can You Obtain a Beautiful Shopping Experience?
Take That Clutter and Throw it Out the Window
A products slider on http://www.lecoqsportif.com/uk-en/
It all starts with taking a look at your site and clearing out the junk that isn't necessary. Locate your most popular products and highlight them at the front and center of your homepage. The ideal situation would be to showcase top products on landing pages, particularly when linked to from ads. If you're only working with one or two products, this isn't that difficult, but larger stores encounter some problems.
Make things easier for you customers by providing handy filtering tools and navigational menus that are clear and concise. Far too many ecommerce shops go
overboard with the mega menus, so look at what is absolutely necessary and cut out the rest. Your customers will thank you, and so will your profits.
Make the Shopping Experience as Close to a Real Store as Possible
A products slider on http://www.everlane.com/
Let's face it. Although it's more convenient to shop online in your underwear, walking into a brick and mortar store still has tons of advantages. For example, if a customer shops for shoes, she touches and turns the shoes to make sure it's the design she wants. In addition, she tries them on, evaluating how they fit, while walking around to test comfort.
Not all of this is available through your online store, but customers expect a close to similar experience. Therefore, it's your job to implement features that show details. Use lots of high resolution product videos and images, with zooming and turning capabilities. Also, make your product descriptions riddled with details, talking about colors, sizes, fashions and designs. The closer you get to a real world shopping experience the better.
Use Search Functions That Moves Users Around Smoothly
Decluttered Search Overlay on https://northernlighting.no/
It's tough to keep your customers around if they have to jump around to numerous different pages to find the products they're looking for. As stated before, a mega menu can be nice for lots of products, but people are interested in comparing items, so your site requires tools to provide that functionality.
Anything from relevant products to comparison charts can keep a user on a single product page without pushing them to open up multiple tabs in one browser.
Cut Out the Questions by Testing for Website Elements
A simple credit card payment checkout designed by Søren Schrøder via Dribbble When you look at your checkout process, do you have any idea which of the buttons are causing your customers to leave? What about the colors or module placements?
That's just it. You don't have a clue until you run some A/B tests to figure out how your particular customers reply to your store layouts. Who knows? Changing one button from blue to red could yield you a significant profit and drop your cart abandonment rate.
Case Study: The Shopkeeper Ecommerce WordPress Theme
Locating a viable WordPress theme for your online store is a rough task. Dozens of features are crammed into each theme, making it difficult to compare and decide on an option that fits without testing on your own website.
Luckily, the Shopkeeper WordPress theme is one of the ideal solutions to go with, considering it has thousands of sales and hundreds of five star ratings.
We want to look at this theme to evaluate its success, allowing you to see exactly what makes a quality ecommerce theme.
Developers With Trust
Shopkeeper is built by a trusted ThemeForest Power Elite Author, and the reviews show that it's a development team that has the skills to help you out if you get in a bind with the theme. If you have a question, the team is there to guide you through the solutions.
Furthermore, consistent updates are provided to keep your website running smoothly at all times.
A Theme Made for the Sake of Design
Not all themes are made with an elegant design in mind. However, the Shopkeeper
solution came to fruition because the developers wanted to improve the way people sell products online. Not only that, but improvements are always rolled out based on the feedback received from its users.
Using WooCommerce: The Most Trusted Ecommerce Plugin
The creators of this premium theme are specialized in building WooCommerce themes, therefore, the integration with WooCommerce is not an afterthought. Shopkeeper was built specifically for it. Also, the Shopkeeper developers keep an eye on the updates that come from the WooCommerce team to ensure that the interface is compatible with what they produce.
Building Pages with Drag and Drop Functionality
The drag and drop functionality is provided as a premium plugin you receive for free. The plugin, called Visual Composer, creates a simple design process, leading to a user experience that is much harder to screw up. In fact, you don't even have to be a developer to use Visual Composer, since no coding is required.
Pre-Built Pages for User Friendly Layouts
Along with the Visual composer plugin, several pre-built pages come along with the Shopkeeper theme. This means that the shopping cart and checkout areas are already optimized for you. You don't have to second guess yourself or wonder whether they are meant for moving people through your checkout quickly and efficiently.
Google Fonts, Adobe Typekit Integration and a Clean Interface
Another advantageous part of Shopkeeper is that it offers a variety of sources for fonts. This includes the Google Fonts collection (650+) and an integration with Adobe Typekit, for premium fonts, which improves your chances of finding typography options that fit your brand and convince users to buy. Combine this with a super clean interface and you've got a simple backend to get up and running, along with beautiful layouts to please your customers.
As you can see, the Shopkeeper WordPress theme has quite a few features that tie into this idea of building an awesome ecommerce experience. This should guide your decisions and what to look for when shopping for an ecommerce theme, since the tools included are exactly what you need to improve your sales online.