How to Build a Physical Product Marketplace (like Etsy) with WordPress and Marketify

Setting up a store using Marketify

We’ve all seen the success of marketplaces like Etsy, Amazon and eBay. It’s amazing that sites like Etsy are generating product sales of up to $65 million in a single month. However, these physical product marketplaces must take thousands, if not millions, of dollars to setup and maintain, right? Well, that’s not necessarily the case, since using a few tools like WordPress, a hosting plan and Marketify can allow you to create a physical marketplace website on the cheap. And I’m going to show you exactly how to do it, step by step.

Ecommerce is big business, and it’s time for you to join in on the profit. The first step is to choose a niche in which people can come onto your site and sell their own products in that niche. Marketplaces generally offer profile creation platforms for both merchants and buyers, so keep reading to learn more about how you can build a physical product marketplace with a modest amount of money.

Remember that many marketplace solutions exist, but I have crunched the numbers, and WordPress with Marketify is by far the cheapest and most robust option out there.

Get Your Domain and Hosting First

The first step to building any website, regardless of whether or not it’s a marketplace or not, is to find hosting and a domain name. Hundreds of hosting companies exist, but we recommend using Bluehost because of its security and reliability. Not to mention, the Bluehost customer support is top-notch, and the backend is rather user friendly. You might want to skim through my full Bluehost review first.

Go to the main Bluehost homepage to get started. Click on the big Get Started Now Button to proceed.

Bluehost Frontpage

Select which plan you want to opt for, and move onto the next page. The Standard plan is usually good to get started, since it’s affordable and gives you all the storage and support you need. On the next page you can choose a new domain name or transfer one you have purchased before.

Bluehost Domain Registration

Punch in the domain name you have selected and click on the Next button. This will tell you if the domain name is available, and how much it is going for right now. If you already have a domain name you can paste that into the field on the right and walk through the process to have it transferred over to Bluehost. This generally takes just a few minutes.

Punch in your account information such as your name, address and email address. Scroll down to the Package Information module to select which one you want to pay for. Keep in mind that all of these payment plans are billed per year, but they get cheaper if you decide on committing to more years.

BlueHost Packages

Feel free to uncheck all of the add-ons, since you can usually find things like backup tools and search engine plugins for free. Fill out your billing information, then click on the Submit button at the bottom of the page.


Installing WordPress through Bluehost

After you create your Bluehost login details and finish paying for your hosting account, you will be logged into your CPanel. This is the backend hosting area where you can manage items like domains and site files. Now it’s time to install WordPress, a free and open source content management system.

Luckily, Bluehost provides a one-click installation solution for WordPress. Find the Website Builders header on the main page of your CPanel and click on the WordPress icon.

BlueHost Website Builders

This is an extremely simple process, since it walks you through step by step. Follow the directions, and it should only take you around five minutes to have WordPress on your Bluehost hosted website. At the end of the process, create login details for WordPress and navigate to the backend URL to login.

Creating Your Physical Product Marketplace with Marketify

Step 1

Start by going to the Marketify sales page on Themeforest. If you already have a Themeforest account, login and click on the Buy Now button. If not, create an account and follow the same procedure to purchase the theme. This is by far the least expensive option to make a physical product marketplace, since the hosting is only around $4 per month, WordPress is free and the Marketify theme runs at $63.

Feel free to test the theme demo and read through the features before you commit to any payments.

Marketify WordPress Theme

Step 2

After you purchase the theme, Themeforest will ask you to download the Marketify file. Go ahead and do so, which then downloads a zip file to your computer. Don’t unzip this file, but save it somewhere you can find it for the next few steps.

Keep the backend of your WordPress website open. On your WordPress dashboard, go to Appearance > Themes.

WordPress theme upload

Step 3

Click on the Add New button to proceed.

WordPress Add New Theme

Click on the Upload Theme button.

WordPress theme upload

This brings you to an area to upload the zip file that we downloaded to your computer earlier. Click on the Choose File button and search for the Marketify zip file on your computer. Select it and walk through the rest of the uploading and activation process. After that you should see the Marketify theme activated and visible on the frontend of your website.

Wordpress zip theme upload

Step 4

The Marketify theme is a complete solution for other people to create profiles and post products for sale on your site. It actually provides three views: One for you (the admin,) one for authors trying to sell their products, and another for buyers looking to come in and put stuff in their shopping carts and checkout.

Marketify WordPress theme preview

If you take a look at your purchase files, you will find extensive documentation to guide you in building your physical product marketplace. It doesn’t require any additional installations like WooCommerce, but you do have the option to use the Marketplace Bundle from Easy Digital Downloads for selling digital items a little easier.

For example, if you wanted to have a full frontend submission area for vendors, where they could manage products, orders, profiles and more, the Frontend Submission extension is required for $83. But as mentioned above, Easy Digital Downloads provides a Marketplace Bundle with the Frontend Submission extension (and many other solutions) for $199.

Important Note: The package also has the Simple Shipping add-on, which isn't necessarily required for selling physical products, but it's the easiest and best way to provide shipping for your physical marketplace.

Check out my full Easy Digital Downloads review as well.

Step 5

All the design elements are completely up to you, and honestly, it would take a full book to show an in-depth look at how to completely design your own marketplace, but the main thing to think about is how your authors are going to posts their own products and start selling (to make you money).


An author can go to the frontend of your website and click on the Profile menu item. This brings up various options for them to build their own profiles. I would recommend that you create an author profile and try to post a product to see if everything is working properly. Click on the Author Dashboard option to move on.

Marketify author dashboard

Step 6

Select the Add Product tab to create your first product.

Marketify create a new product

This is a fairly intuitive page where the authors can type in a product name, description, preview image and category.

Tags are a great way to help buyers find the product, and the pricing and file fields are handy for displaying what you’re selling the item for and where people can go to download a file. Obviously, this tutorial is for physical products, but it’s still a nice feature to have around.

Marketify theme tags and descriptions

Step 7

Scroll down on the product creation page to fill in other details like licence, file type, size, documentation, video URL and demo URL. All of these help build author product pages, pushing people to buy the products with media and in-depth details.

Marketify theme license and file type

Save the product when finished.

Step 8

Once you have a few products on your author page navigate to the Products tab to view the entire list of products in your author profile. This is a wonderful way to see which products are active and which of them you need to review or modify for the future.

Marketify theme products overview

Step 9

Click on the Earnings tab to view a list of all the sales you have made as an author. Paid commissions are included on this page, and it also accumulates any revoked commissions. Feel free to export the list to a CSV file. You can filter your list based on month.

Marketify theme monthly earnings

Step 10

The Orders tab is one of the most important areas for authors, since it explains all of the completed and in-progress orders. This is essentially the business hub, ensuring that the authors know when they should ship their physical products and if they have been paid for transactions. View a single order to examine detailed information like payment methods, purchase dates and products purchased.

Marketify theme orders tab

Step 11

Many people forget to instruct authors how important the Profile area is to making sales. There’s a small chance that anyone will purchase from an author with limited profile details. To complete these fields, go to the Profile tab, where you can type in information like the display name, biography, website and avatar.

Marketify theme profile

Step 12

Marketify requires you to install a few plugins, otherwise the theme won’t work properly. This includes plugins like Easy Digital Downloads, JetPack and more. Follow the guidelines from Marketify and install plugins manually or in bulk.

Step 13

When adding a payment gateway, this is all done through the Easy Digital Downloads plugin that you installed in the previous step. By default, each product a vendor places on your marketplace uses PayPal Standard to make the transaction.

Marketify theme payment gateway selection

Go to Downloads > Settings > Payment Gateways in the WordPress dashboard. This page lets you punch in your payment gateway preferences, including your PayPal address and accepted payment methods.

payment methods

If PayPal Standard is not your style, purchase one of the other options here. These extensions work just like any other WordPress plugin, where you go to Plugins > Add New in the dashboard and upload the zip file once purchased.

Step 14

Purchase receipts and email confirmation are pretty much the same thing through the Easy Digital Downloads plugin, but since your marketplace is focusing on physical products I would recommend changing the template, since the default option tells people to click on a link to download the file.

Go to Downloads > Settings > Emails. Here you can change items like the From Name, Logo and Purchase Receipt Email Text. They also have a sales notification email that goes to vendors.

The shortcodes for bringing up things like dates, prices and links are listed underneath the descriptions boxes.

purchase receipt

Step 15

In order to add separate registration pages for both vendors and users, create two new pages. Complete this by going to Pages > Add New. Add the [fes_registration_form] shortcode to one of the pages, and the [edd_register] shortcode to another one of the pages. The fes one is for vendors and the edd one is for users.

Step 16

That’s it for building a physical product marketplace with WordPress and Marketify. With this tutorial you’re well on your way to making a site similar to Amazon or Etsy, and hopefully you start bringing in buyers and sellers from all over the world! That said, drop a line in the comments section if you have any questions.

Catalin Zorzini

I'm a web design blogger and started this project after spending a few weeks struggling to find out which is the best ecommerce platform for myself. Check out my current top 10 ecommerce site builders.

118 Responses

  1. Hi, i am actually looking to create a online marketplace where users can sell their used items or trade them. May i know if Marketify would work for this platform? And if it does, would i be required to purchase any additional plugins to make it work?

    Thanks in advance.

    1. Hi Victor,

      The theme doesn’t allow trading it is a digital files and physical goods marketplace (if you use Easy Digital Downloads Simple Shipping to add additional functionality to sell physical goods). You would need to customize the theme for your purposes but it is definitely possible.


      Bogdan – Editor at

  2. Hi! Need some advice for marketing this type of website model. Have created the site and have a good amount of vendors, but getting traffic is a real challenge. We are active on all social media sites and have tried facebook ads. Free or inexpensive techniques would be best. Anything helps. Thanks for your time!

  3. Sorry, in all of this it was not clear whether each vendor can be set up to receive payments directly from the purchaser to their own paypal account, rather than go through the admin paypal account. Then the site commission is paid from this account to the admin paypal account. As an admin I don’t want to be in the middle of the transaction if there are disputes, and I want the user credit card to show the name of the vendor, not the main site name. This way they know who they paid, and if there is a dispute I am not involved.

    Does simple shipping provide each vendor with the ability to set their own rates and shipping methods? Are there any integrations available Simple Shipping with other couriers to auto-calculate shipping amounts?


  4. Hi, is there a way I could use this feature to let customers to add their products to my website, and have something where people can create a profile and get hired to do a certain job? Something like Fiveer. Would kindly appreciate a response. Thanks!

  5. Hi,
    Love this theme – nice and clean. Wondering if you can set this up for MULTIPLE vendors – ie the concept is – you have let’s say 15 DIFFERENT vendors that are posting their products. Is this possible?



    1. Hi Melyssa,

      No, the extensions included are:

      Wish Lists
      Frontend Submissions
      Points and Rewards
      Social Login
      Recommended Products
      Acquisition Survey

      See more info here.


      Bogdan – Editor at

  6. Hi, Its so much useful information for me hat you provided. I have a small question. I am trying to build a marketplace for selling physical goods, So do i need to purchase again easy downloads plug in ? And Once customer paid/purchased the product, which payment gateway receives money, Vendor or Me initially? So do i need to deduct the commission and share the cost to vendor? How it works?

    1. You should use EDD for physical products as well (see Step 4). For taking commission you can use an add-on like Commissions for EDD and commissions are automatically split betwen you and the vendor.

      Best of luck!

      Bogdan – Editor at

  7. Hi Bogdan,
    I wonder if there’s any limitation to designing my own marketplace using Marketify. Assuming that I want to build a very sophisticated marketplace website that has as many features as Etsy, can Marketify be my solution, or should I start everything on my own and from scratch?
    Besides, I want to know if I want to launch my website locally, would I be able to change the language shown to my customers when they visit my site?

  8. hello dear, am kind of confuse. I want to build a market place to sell things mostly physical items. I don’t know exactly what bundle to buy from marketify as I will be having multiple vendors. plsss help

  9. I’m trying to set up a marketplace where consumers can send their item into a business to have the business perform a service on the item. The consumer will purchase the service then mail the item to the business and the business will perform the service. (This is backwards from many other models, but with this specific type of service this is how it has to be done.) With many online businesses, the consumer purchases an item, then the seller gets the shipping info and ships the item to the consumer. I need to set up my marketplace so that the consumer is the one who ships the item to the seller so the seller can perform the service. Is there anyway to set up shipping this way? Is it possible to use Ship Station?

  10. Hi , thanks for all the information, would the word press marketify help me in building a website like freelancer where people post their products and services and buyers choose from them? Also would it be possible to search by Zip code for vendors? feature google map for vendors locations?

  11. Hi,

    Great article. I have a question, i want to make a cake marketplace, people will sale their now cake to other people in their neighborhood. The customer go to the ” baker’s home” to take his order. It’s not a physical marketplace and not a digital marketplace, but can I use Marketify theme to create this marketplace?

    Best regards,

    1. Hi Sam,

      You can use Marketify but you will definitely need to customize the theme.


      Bogdan – Editor at

  12. Hi,

    Great article, really insightful. Just a quick question from me, how would the inventory or a seller be managed using this theme? Is there an additional plugin which is required?

    1. Hi Baba,

      You’ll be able to manage your inventory and sellers from the admin. You’ll also be able to communicate with sellers via the sellers profile.

      Best of luck,


      Bogdan – Editor at

      1. Hey!
        I also want to build a Marketplace that all sellers can create a profile and be able to sell physical products. But I’ll build it in Persian language.
        1- My first question is: should you install any plugins first. Then switch the language from English?
        2- I would like customers to chat with various private sellers about just the product they want to buy. how can I fix it?

  13. Hello,
    I tried your Quiz and found Opencart as a solution for my needs. But I am not sure if Opencart is a true market place or just a e commerce solution. I want to know if I use this, other sellers will be able to set up their stores inside my market place?
    Although I mentioned at the beginning that i am not a developer, I am not sure if I will be able to use it.
    Let me know what do you think?

  14. Hi Catalin – thanks for the wonderful article. I’ve been trying to set up my marketplace up through Marketify, but I don’t see the ability to pay all of our sellers out?

    Like, after the buyers buy from our site from multiple vendors, how do we actually take our commission and pay them out? This does not seem possible to me.. would love your assistance.

    1. Hi Jason,

      You can use EDD for physical products as well. For taking commission you can use an add-on like Commissions for EDD.

      Best of luck!

      Bogdan – Editor at

  15. Hello Catalin,

    I am creating a physical products ( specialty food items ) marketplace. Users need to post their request if the product is unavailable , like it is possible on Yelp. Also need communication between users and vendors to be visible to all users on the site.
    Please advise.


      1. Hello,

        Thanks for your suggestion. Wpcurve cannot help with the feature selection.
        I am looking for real use cases / clients who have used Marketify. Can you please share some links. Marketify does not even have a support we can talk to for these issues. How do we communicate with them?

  16. Hi, I was wondering if I can use IMPREZA from WordPress for my site and download EDD with that to build a marketplace where I have vendors selling their products and have a profile or shop page ? Will that work together ?

  17. Hey great article.

    I need some help, i want to creat a marketplace where people can rent holiday houses, mobile home and so one.
    Now i want to create a paid membership area so the have to pay a little fee to place there products( houses and so one.) after that the wil be redirected to the marketplace login and can upload there products. Voor customers they can go directly to the shop and rent a place if the want, They wil have direct contact with the owner and not with me an there wil be no payment out what so ever, true the website. But i am at the end of my knowledge so pleas give me some advice how to get started with this

    1. Hi Henry,

      You might need to build some custom features on an existing platform.

      Services like WpCurve can help you implement the desired features.

      Best of luck!

      Bogdan – Editor at

  18. Hi Catalin,

    My question is, can you apply requirements to the products uploaded by the (designer in my case)? Like price point minimums and aesthetic requirements? Please let me know!

  19. I like ur article and wants to follow it to set up an ecommerce in nigeria. Can I use the payment gateway prevalent in nigeria outside paypal.

  20. Hi!
    I was wondering, if I set up an ecommerce site, how do I make money off of it? Would I get commission off of each product bought like how eBay takes commission off of each transaction?
    Great Article By the Way!

  21. I am looking to create a website where customers can book tours through your site through other vendors. Am I able to do this with this with this setup?

  22. Hi, if i am creating a directory for tours – how do i setup bookings and vendors for them to list their own tours ? I am so confused!

  23. Hi, if i am creating a directory for tours – how do i setup bookings and vendors for them to list their own tours ? I am so confused!

  24. If I set up a marketplace theme, what would be a good place to start to bring in traffic? This I mean in relationship with having other users post to your website? Is it best to go free for a couple of months, to draw people to the marketplace and sell their items? Also it seem like establishing social media connections, seo marketing stratagies, a lot of content, and other forms of digital marketing would help. Please let me know any input that would help me. I haven’t found blogs or content on this topic yet.

  25. Hi, I am wanting to use a payment API like Armor Payments with my physical product marketplace. Can this be used with WordPress and Marketify?

    1. Hello together,
      first of all thanks a lot to Catalin for the post.. It helped me a lot making a clearer picture what is needed!!
      I believe I will face very similar problems as Alma is doing since I would like to make a marketplace in Europe..
      How has been doing ever since Alma? Is it possible to customise Marketify with languages/ currencies?
      Thanks and best..

  26. Hi Catalin!
    I am currently working on setting up an online marketplace in which only users with a specific domain email address (ex. can register. Each domain will have a separate site (4 colleges = 4 sites) and I do not want someone from to be able to access the page for users. Would this require downloading Multisite and then setting the wp-email-restrictions onto each separate site page? Or is there a better way to do this? Thanks!

  27. Hi
    Can you provide a few real life physical Marketify Multi-Vendor websites examples that we can view other than the demo?

  28. Hi Catalin,

    I want to create a marketplace for services and want to show the location where the service needs to be performed. How can I integrate that feature into this platform.


  29. Hi

    Thanks for the article I have found it really useful I do however have a question, how would I generate money from items sold and listed like Etsy does please?


  30. Secondly, my website is going to have old items in which all vendors will have a quantity of 1. On the demo site I was viewing I saw that in the cart area people were able to edit quantity. Could I remove this? One last question, are there any additional plugins to add a “send best offer” button? That way buyers would be able to send their best offers for consideration by the vendors. Thank you for your time

  31. Hi Catalin,
    Thank you so much for this article, it’s really helpful. I have read all of the comments and having really found and answer to one of my questions, so I’m hoping you can help me out. I am trying to create a page that is 100% digital products, and I see that I should download Simple Shipping along with EDD frontend submissions. I am wondering if, after you download those items, you will be able to put in a price as a vendor, as well as remove the “download prices and files” piece. Please let me know when you get a chance, thank you

  32. Hi Catalin, thank you very much for this useful blog post. If I was to create a marketplace using WordPress and Marketify and then find that it didn’t include all the festures I wanted to use for my website, would it be possible to hire a web developer to amend the coding behind the website to develop the extra features that I wanted? Or would I have to start all over again? Thanks, Lucy

  33. Great article

    I am not that technical so will probably show this to someone as I am looking at a business opportunity. I’m sorry if I missed it in the original post but could you tell me:

    How does the marketplace take the commission? For example, etsy charges $0.20 per listed item and a commission of 3.5% – how does this marketplace achieve the same thing?

    Also, I was hoping to have a standard account in which a user could sell any item for free (or a small listing free) and then the option for a business account where they get additional features, is this possible?

  34. Can this be used in the same way say, Poshmark or another marketplace allows anyone to buy or sell their items but a percentage of the sale would go to the site itself for the fee of using the marketplace?


  35. Two quick questions if you dont mind:

    1. As Marketify is primarily designed for digital products, are there extra features available to handle physical products?

    Such as:
    Vendors setting their postal rates

    2. With regard to payment gateways, most marketplaces solutions send the full paid amount firstly to the admin and then the admin manually sends the payment (less commission) to the vendor. Personally I dont want to work it this way as doing this puts a responsibility on the admin for disputes etc. The other way is to split the payment using Paypal adaptive payments or Strip connect for example, where the vendor is paid directly and a commission goes to the admin, this way the payment gateway deals with disputes returns etc.
    Is it possible to implement this with Marketify?


    1. Hi Kevin!

      For physical products, I would recommend going with the following addons:

      For your second question, I believe this is what you’re looking for:

      The Commissions extension sends out payments to users instantly through PayPal adaptive payments.

  36. Previously RUBEN asked about physical products, my concerns is same. looking for market place for 100% physical product. Also will it support and what is EDD means?? The physical products requires world wide shipping and lots of variables of the products.

    is that possible to do and supports from smart devices ???

  37. Hi

    marketify is a market place where you can only sell digital products correct?? I see it in 1 place where it says you can sell physical products that require physical shipping. But majority places only talks about digital products.

    Pricing is confusing too to invite other vendors to sell

    can someone simplify to me

    1. Hi Yeti,

      We revised the post to clarify a bit in terms of physical products.

      Although you could technically make a physical marketplace other plugins or additional coding, most people will also need the following addons for a complete physical product marketplace:

      After implementing those addons, EDD turns into a great solution for selling physical products.

  38. Hi, I have a question, I am a bit confused because the tittle says build a physical product marketplace but I read that somebody in the comments said that you couldnt use EDD for physical products.

    I am trying to build a physical product marketplace which will be probably 100% physical and also including shipping delivery. Can marketify and wordpress support this?

  39. Hi – great article, thanks.

    In my situation i want the buyer to be able to purchase a sellers item, but not pay for it until the item has been received by the buyer.

    Essentially the buyers payment would be held until the item is received, at which point the transaction completes.

    Perhaps the buyer would enter their Paypal details at the time of purchase and once the item is received the buyer ‘approves’ payment? The transaction would then complete.

    Can i set something like that up?


    1. Hi Ingrid, hmm this one’s tricky. Not sure if you can achieve this, as fraudulent purchases could go through the roof…

      1. Agreed Catalin.

        I’ve since reviewed this with a 50% deposit left by the seller upon confirmation of purchase, with the remaining 50% transferring to the seller upon delivery/collection of item. This way, both buyer and seller have some skin in the game.

        1. It’s not a bad idea, but I’m pretty sure you’d have to hire a developer to gain the functionality, since I can’t find anything that work work with the Marketify/EDD setup.

      1. Hi, another question on sorting and filtering: Can buyers sort and filter by any parameters that are defined for all the physical goods?
        Say you’re on a marketplace for shoes and you need to filter shoes size x only. Next you want to sort the results by price. Would that be possible?

        Thank you for your help!!! X

    1. Hi Kait,

      You have a few options here.

      The first is using the Listify Theme with Easy Digital Downloads. This should work fine for offering both directory listings and buy/sell classifieds, but it would probably take quite a bit of customization on your end.

      The other option is to use both Listify and Marketify on separate subdomains, where you could link to both areas from the navigational menu, and manage each page like you would two different websites.

  40. Hi there!

    I was curious if their vendor page is as easy to get going as eBay. Ultimately I want to make it as simple for my vendors to set up as possible. Most of them aren’t computer savvy. I want them to be able to take a picture, pick a category for their product, price it, description, set delivery/shipping options and be done!
    I am looking for very simple. Do you think marketify would support this? I tried playing with WooCommerce and it didn’t seem like it would give me what I want.
    I was really hoping to find a solution that doesn’t involve 10s of thousands of dollars to get running.

    Thanks a bunch!,

    1. Hi Louis, It’s as simple as you can get with WordPress. Your vendors will need to login to the WP dashboard though.

      1. Hello Catalin
        Just to confirm the price of 199 USD I pay is only for one year and than I have to pay 199 – 30% again to use the bundle or is this only if I want to stay in the update / support group?

  41. Nice article … How about selling tickets for events? Think etsy for workshops. Does it stay more or less the same or is anything else needed? Especially with regard to dates, times and venues playing an important role.

    Thanks for any thoughts on that

    1. Hi Stephan, I’m sure this can be done with most of these apps, but you will need to tweak them accordingly or get help from a professional developer. Cheers

  42. I would like to use Marketify to create a marketplace for physical products, do you think I can integrate into the website a link to oush the customer onto a shipping website and also a payment website outside my website? Thank you.

    1. Hi Cate,

      Shipping and payment processing is already included through the Marketify/Easy Digital Downloads combination. However, if it’s required to include a link to lead to completely different pages from the product pages, you would most likely have to customize the source code to reflect that link on every single product page.

      1. Thank you Catalin , i think you should mention that on this post because it cost almost the same as Marketify them , and it the single most important plugin,

        thank you again for this amazing effort


          1. Hi Catalin,
            Thanks very much for the article. Very useful. However, I’m panicking a bit now as I’ve been following the steps and purchased each product based on your suggestions only to find that on its site EDD says its add-on is not suitable for physical product marketplaces. Also, the bundle you suggest above is way pricier than the article suggests…
            Am I missing something?
            Many thanks

  43. Thanks for this Catalin – all the comments around Easy Digital Downloads and Marketify seem to suggest this is for downloads marketplaces only and not physical products as EDD does not support multiple variable products with different shipping rates (though for the sector I’m thinking about, this might not actually be a problem most of the time). Are there any other limitations you can think of, specific to physical products?

    1. Yup, the Marketify theme requires you to install Easy Digital Downloads since it uses the EDD payment processing functionality, even for physical products (bummer). Everything else from EDD is pretty much left unused.

      1. Hey there Catalin! This post looks as if it was posted just weeks ago but a LOT of these comments are from 2015. So, just to clarify, does the EDD download still apply or is it not needed anymore?

  44. This was quite a timely/ useful article. I do have one question though – If i wanted to create a free marketplace (its more for a social cause for a bunch of nonprofits to create their own smaller stores), how could i do that? Is it easy to just disable the payment feature?

    1. Hi Kate, yeah you can disable the payment feature but you’ll need to hire someone (a developer) to do that as it’s not a built in feature.

    2. Hi Kate! 🙂 It’s not possible to get in touch with you directly but I’m hoping you get an email alert of this reply! I’ve been doing just that (a marketplace for nonprofits) and really want to get in touch with someone who wants to do the same, searching for collaboration! Please write me as soon as you can to

      1. I have been tasked with a similar project. Not for non-profits, as such, but the marketplace is being offered by a social enterprise, to its micro and small-business members.
        I will reach out createbw and see where there may be opportunity to collaborate.

        I am not looking to disable the payment feature, so much as have each vendor handle their own payments.

        Catalon, the additional questions I have that you *may* have insight and direction on:
        There is requirement that members of the social enterprise are provided automatic discounts by all vendors in the marketplace. Separately all vendors, a co-op of sorts, should all be afforded a discount too.

        Are there plugins that handle this scenario?

        The other question is how well do any of the solutions handle a mix of vendors:
        – vendor a – digital downloads / virtual goods only
        – vendor b – services only
        – vendor c – Physical, Real, Tangible Items that must be delivered
        – vendor d- a mix of the above

        thanks for any insight you might have!

        1. Hi AB,

          For giving out discounts to certain members and vendors, you could use the Points and Rewards extension, which basically gives people discounts when they gain a certain amount of rewards. You can set parameters for a certain amount of points to go to a user when they purchase something, but I would assume you would use it by manually adjusting point balances on the backend.

          However, this add-on is probably more what you’re looking for:, since it allows for discounts upon checkout when someone with a certain user type is purchasing something.

          Here are a few other options to play around with:

          To answer your second question, you can technically offer a mix of vendors with the Marketify/Digital Downloads Combination. Vendor A, C and D should have no problems. For Vendor B with services, it requires you to basically setup a digital download vendor who simply sends out a receipt after the purchase is made. Then the service can be completed and sent to the buyer.

          Hope this helps!

          1. Awesome article! Very detailed and informative! I am wondering does this same process allow you to create a digital product marketplace wherein authors offer digital products for downloadable sale? If so, that’s exactly what I am looking for. Thank you!!

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