SEO (Search Engine Optimization) has been the talk of the town for quite a few years now. And it’s not over yet. This is and ever changing field and there’s always something new you need to know if you don’t want to be taken by surprise.
In ecommerce, SEO is an important aspect, so, in order to help you save some time and not get totally lost in the sea of resources, I selected 7 that caught my eye. Let’s see if they do the job.
The name betrays its main goals, so browse around and you’ll come across plenty of resources (from competitor analysis and various rankings to keyword research and social networks). Cool feature: desktop software interfaces with Google Analytics. Among other things, of course.
This one goes a stet further than the popular Google Analytics. It basically analyses your website, but based on these findings, it also makes suggestions to help it grow. Don’t miss: their many webinars and papers you can reference.
Amazing name that made me crave, guess what? No recipes though, just a bunch of eCommerce tips with a big chunk of advice and info for those into SEO (from features on branding and infographics, to proper marketing strategy).
Here you’ll find detailed case studies that go through all those tactics that work, but also those that don’t. This is the blog of Neil Patel (co-founder of Crazy Egg, Hello Bar and KISSmetrics). He’s got the experience, and it manages to make it rather entertaining too.
6. SEO Book
You’re in for some sharp observations and critiques of SEO tactics and of the industry itself, but Aaron Wall is a great observer and engages in topics that are not very popular on other SEO publications.
For updates (the very fresh kind) on SEO, although you'll find much more than that, this is a great collection of information. Tons of well-written articles that will answer many unknowns.