When you put your products out there, you have to have your targeted audience in mind and to make sure your theme suits the niche. Look for a design that showcases your products, but it’s easy to navigate, simple to shop around and is responsive. Most of the following ecommerce themes will work perfectly for any store and some of them are more targeted, so choose the one that fits your products best.
eStore is an ecommerce theme sold by Elegant Themes and it’s one of their most popular designs. The theme’s Panel allows you to easily change most of the features so you can customize it as you wish. Page templates, shortcodes, 5 color options and a unique design make this theme truly stand out.
Zerif Lite is a modern, one-page parallax scrolling design, with an overall flat-design feel, responsive structure, slide-in effects, and customizable homepage blocks (ready to host various kinds of content like team members, services, “about us,” contact).
The Stylist is a responsive, highly customizable and easy to use ecommerce theme. The guys from Obox focused on creating a widgetized page builder that eliminates a lot of unnecessary steps. They thought of anything, from images that auto-resize to a very useful product review field. Its biggest advantage: it works perfectly for any niche.
Shopkeeper is built by a trusted ThemeForest Power Elite Author, and the reviews show that it’s a development team that has the skills to help you out if you get in a bind with the theme. If you have a question, the team is there to guide you through the solutions. Furthermore, consistent updates are provided to keep your website running smoothly at all times.
Rustik, available on MOJO Themes, is a very clean and responsive theme that requires the WooCommerce plugin. With 17 widget areas, 160+ customizable options and more than 40 language options, this theme is a great choice, especially if you are a beginner to WordPress, you can set it up in under 5 minutes.
Elite is a full screen theme that captures your attention immediately. Available on Organized Themes, its design aims to keep the visitor on the site for as long as possible, with the Related Products feature and product reviews. Customizable fonts, posts and product features along with a responsive design make Elite a great choice for any ecommerce site.
Designed by the guys from Clean Themes, this Shopify theme comes in black, white and colour. Just as you would expect from its name, it's clean, responsive and suites every niche. The blog feature uses the magazine layout and this helps you showcase more updates without having to scroll too much. If you want to have a unique theme that can be highly customized to meet your demands, Clean could be perfect for this.
Legato is a responsive theme designed for the music industry by Andre Septian for Colorlabs Project. This theme has a very engaging design and modern vibe, but also packs the special features that this niche needs, like event bookings and ticket management. If you’re a musician Legato is the perfect interface between your music and your audience.
Cookies and Cream
Cookies and Cream is, just like the name implies, a very colorful and happy theme designed for the Bigcommerce e-commerce platform. Built with subtle animations and a carousel feature, this responsive theme has a very sophisticated feel and would look extraordinary for any ecommerce site. The product comparison option allows the user to make a better decision before buying and it’s eye catching as well.
Gather is a responsive and minimal theme available on Theme Trust. Main features include high customizable design, video support and slideshow shortcode. This theme also has a price filter that helps your visitors find the product suited to their budget. If you want an ecommerce site where you can also set up a blog, have a look at this theme.
Uberstore is an exciting, responsive, retina ready and highly customizable theme created by Fuel Themes. It comes with full WooCommerce integration and you also get the Revolution Slider, a WordPress plugin that helps you to create professional sliders. The visual composer allows you to easily personalize your homepage with drag and drop so you can get the perfect store to showcase your products.
Pinshop is a WooCommerce theme designed by Themify and inspired by their Pinboard theme. As you might have guessed, the main page has infinite scroll, which means customers don’t have to click through each page so your products get more visitors. Responsive design, 10 skins, an Ajax shopping cart and a product slider are just some of Pinshop’s key features.
CSSigniter created the ultramodern ecommerce theme, Ultraseven. Packed with custom shortcodes and a CI Panel that allow you to fully customize almost every aspect of your shop, this theme will surely impress your visitors. Ultraseven is fully responsive and it also highlights your latest blog posts to keep your audience engaged.
Sometimes simplicity is the best option and Cartsy does simple perfectly. Designed by Templatic, the theme focuses on bringing all the details up close; zoom on hover and the option to see the cart without leaving the page cut down the unnecessary steps. Cartsy is fully compatible with WooCommerce and responsive, bringing a clean, modern and glamorous touch to any store.
Adorn is a very feminine ecommerce theme created by Restored 316 Designs, designed to work on the Genesis Framework. 6 color options and 6 layouts increase its versatility and the product page gravitates around that, the product. WooCommerce ready, Adorn is a beautiful theme which works perfectly for niches like crafting or party supplies.
Shop was coded by Organic Themes and it’s the type of ecommerce theme that works for any store. Responsive and WooCommerce compatible, the theme has a lot of features that allow you to customize it until it suits your products like a glove. Multiple sidebars, Google fonts and custom page template will drastically change the way this theme looks at first.
Photostore was developed by MintThemes and it’s the perfect store theme for any photographer. They focused on bringing an easier way to organize your photos and selling them. The gorgeous home page slider is the perfect place to showcase some of your best work. Photostsore also includes all the design files so you can retouch the look as you want.
Mystile is a responsive free theme available at WooThemes and it brings together your blog and your store. The shortcodes and color schemes features make this theme perfect for beginners that want implement a store into their blog architecture. Give Mystile a go and after you’ll experiment with it, you’ll know what to look for in a premium theme.
After settling on a certain theme, try it for yourself. How easy it is to add products to the shopping cart? Does it have a professional look or it gives the impression it was mashed together at the last moment? Look for an ecommerce theme that delivers all these and keeps the visitor engaged so you can increase the chances of making a sale.