The week is coming to an end, and what a week it has been in the ecommerce industry. This week saw several of the top 10 ecommerce platforms mentioned in the news, 4 mistakes that doom most ecommerce startups. Read on to see what else happened during this past week.
Whether you’re a start-up or a long-established company, you never want to lose the entrepreneurial spirit that drives innovation and continuous renewal. I’d like to highlight an entrepreneur who has translated early success into sustained growth: Tobias Lütke, CEO of Shopify. Shopify may be Canada’s first internet company since the dot-com crash to reach a billion-dollar valuation, but it still has the atmosphere of a fresh and dynamic start-up. You can read my full Shopify review here.
Consumer have overwhelmingly embraced online shopping. According to a recent UPS study, 70 percent want to shop their favorite retailer digitally. As a result, the category is seeing huge gains and growth annually. Just last year, ecommerce grew 13 percent. Online is increasingly the norm for shopping. We’re seeing more ecommerce companies launch each year to take advantage of this migration, many in new categories – art, electronic cigarettes, mattresses, etc. – that were previously relegated to brick-and-mortar retail. While a handful manage to be successful ventures over the long-term, 75 percent of the time these startups unfortunately fail, this is why we have created an ultimate checklist for your new ecommerce sites.
In 2015, global B2C ecommerce sales are expected to be over $1.7 trillion, with mobile commerce accounting for nearly $300 billion in sales. And as online business owners know, the ecommerce space has become increasingly competitive, with etailers constantly having to come up with new ways to attract consumers, many of whom shop via a mobile device (smartphone or tablet).
When it comes to managing an ecommerce site, it’s important to consider the best way to integrate product videos. There are a range of video hosting options, depending on the features, cost, and ease of use you’re looking for. These services often provide more than just data storage. Video hosting services can also have an impact on your sites SEO. They also give you access to rich video editing tools and unique social networks. Not all video hosting services are created equal, and that’s a good thing. This gives you flexibility when choosing which one to use.
Feature image curtsey of CashCats