The week is coming to an end, and what a week it has been in the ecommerce industry. This week saw rumors of Shopify planning an IPO, as well as wearable devices gaining influence in ecommerce. Read on to see what else happened to the top ecommerce platforms during this past week.
Ottawa-based ecommerce firm Shopify Inc. hopes to raise about US$100 million in a planned initial public offering in the U.S. and Canada this year, according to a report. Citing unnamed sources, The Wall Street Journal reported Morgan Stanley, Credit Suisse Group AG and RBC Capital Markets are working with the company on the deal, which could value Shopify at more than US$1 billion. The company will consider market conditions before deciding when to launch the IPO, but it could go ahead as early as the spring, the newspaper reported. If you would like to learn more about Shopify you should read my full review.
Finding success with any business is tough, and the devil is in the details. More often than not it can be easy to overlook issues that might be affecting the experience you offer your customers. This is particularly true online. With an ecommerce business, you don’t have the luxury of shaking your customers hand and asking them for feedback. That can sometimes lead entrepreneurs to have tunnel vision, overlooking the accidental barriers they may be putting up between them and their customer’s credit cards.
The rush of shopping that typically begins just after everyone has had his or her fill of turkey and cranberry sauce has dramatically changed. Both online shopping and mobile devices are having an effect on Black Friday and Cyber Monday. According to eMarketer, 41 percent of online retail traffic on Cyber Monday was attributed to tablets and smartphones. In the future customer acquisition and retention will continue to gain in importance.
2015 will offer more opportunities for ecommerce and will present trends that every online marketer, seller, and buyer needs to be aware of to remain viable. Predicting industry trends is a crucial step in your struggle to get a head of the competition and break the market. Now that the holiday buying season has passed, online sellers, buyers, and marketers can look forward to the following trends in 2015 and make the necessary preparations to meet their challenges.
The annual Consumer Electronics Show just wrapped up. This year’s focus was on wearable devices. Several new devices were launched at the show. These included new watches, headsets, motion sensors, and glasses. Among the most exciting were wearable devices that could be extended for shopping, such as the Pebble Steel watch and Epson Moverio glasses. The device that fascinated me the most is the Intel Jarvis headset. It is a voice-activated Bluetooth-enabled headset that works in both online and offline modes. This gives it an edge over Apple Siri and Google Now as they only work in online mode.
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