The week is coming to an end, it has been an interesting week in the ecommerce industry, a lot has happened for the most popular ecommerce platforms. This week saw Bigcommerce add a big name from Google, Shopify saw more traffic from mobile and tablet devices than the desktop . Read on to see what else happened to the top ecommerce platforms during this past week.
Mobile Ecommerce Trends to Promote Future SMB Growth
As more consumers turn to mobile devices for the bulk of their online activities, small and midsize businesses (SMBs) should expect a shift in mobile ecommerce trends. Rather than turning to desktops and laptops, consumers are now doing their shopping, banking and other transactions via smartphones and tablets. According to Satish Kanwar, director of product at Shopify “For the first time in history, we saw more traffic coming to online stores from mobile and tablet devices than the desktop”. You can read my full Shopify review here.
Ecommerce platform Bigcommerce is set to get a big bump from some Google talent. The firm announced Tuesday that it is welcoming Tim Schulz as its new chief product officer. Schulz will join Bigcommerce from Google, where he has several high-profile projects under his belt. In leading Google’s business development and partnerships, Schulz played key roles in the rollout of Google Wallet, Google Express and International Product Licensing Ads. You can read my full Bigcommerce review here.
In their book Start Your Own Business, the staff of Entrepreneur Media Inc. guides you through the critical steps to starting your business, then supports you in surviving the first three years as a business owner. In this edited excerpt, the authors offer some essential tips on creating your ecommerce site. If you are considering starting your own ecommerce store, then you must read this checklist first.
Every ecommerce marketer wants to be able to determine how many dollars they are getting back for every $1 dollar they put into a marketing channel or campaign. This is why the foundation of every successful digital marketing strategy is built upon an accurate understanding of Return On Investment (ROI).
From relative obscurity to a potential game changer in a matter of just few years, online retail has not only captured a larger share of mind space; it has been grabbing market share rapidly. Flipkart, one of the largest online retailers in India, grew five times in volume of products sold between 2013 and 2014. Snapdeal, another large player, is reported to have grown six times in the same period. Is this growth rate sustainable? Here are five factors that will help online retail grow in coming years.
Feature image curtsey of CashCats