The week is coming to an end, and what a week it has been in the ecommerce industry, a lot has happened for the most popular ecommerce platforms. This week saw Shopify release an app for their iPad POS system, tips for being more successful on Amazon and much more.
Isn’t WordPress primarily for blogs? What’s the point of going with a content management system that isn’t specifically built for ecommerce? Your search to find the ideal platform to launch your new online store is certainly important, considering you need an option that’s scalable, secure, customizable and user-friendly.
Shopify has been steadily improving its iPad-based point-of-sale solution since its launch a couple of years prior, in order to better compete with rivals like Revel, Square, ShopKeep, Vend and many others. Today, the company is expanding the capabilities of its iOS point-of-sale system with the launch of nearly a half-dozen apps for the platform, allowing merchants to add custom features to their point-of-sale solutions without having to upgrade to a more expensive POS platform.
Ecommerce sites can get stuck in a rut — a sales-killing, conversion-squashing, revenue-ruining rut. The problem starts simply and innocently. You create a nice Shopify or Bigcommerce site. You add your products, track your data, and start selling stuff.
Happy Birthday Amazon! It’s been 20 years this month since its humble beginnings as an online bookstore. Now the world’s biggest internet retailer, it has presented an excellent opportunity for third party sellers to make a living. It’s no surprise that it’s popularity continues to rise with sellers, Web Retailer recently reported that 4 times as many people make a million in sales on Amazon compared to eBay. With $88,000 being spent every minute globally on the site, we thought it would be a good idea to share some tips and tricks to help you increase sales, starting today.
What’s the first eCommerce brand that comes to mind when you need something? It’s Amazon for me, but could be Flipkart or a niche retailer for you. Marketing dollars spent by retailers on customer acquisition are only one part of what drives branding. The new rule in eCommerce is to ‘buy’ customers all day long with an incentive, but profitable companies move ahead of the pack with a few differentiating benefits over their non-monopolized laggards.