The week is coming to an end, and what a week it has been in the ecommerce industry, a lot has happened for the most popular ecommerce platforms. This week saw Affirm partner up with Shopify, Bigcommerce expand their offices, mobile payments gain popularity in Europe and much more.
Affirm, the lending company started by Max Levchin that offers customers payment plans for online purchases, has announced that the company’s financing options will now be available to all U.S-based Shopify stores. Read my Shopify review here.
Bigcommerce Holdings Inc. is expanding to a downtown office building. The Austin company announced Thursday plans to take the old Mass Relevance Inc. office at Brazos and Eighth streets in September. The office will provide space for up to 25 Bigcommerce engineers. Social media marketing company Mass Relevance merged with Spredfast Inc. in April 2014. Read my Bigcommerce review here.
AdRoll’s retargeting capabilities are now integrated into Shopify’s e-commerce platform. With the Adroll For Shopify app, merchants will be able to upload and activate retargeting display ads from within their store accounts without having to add code to their sites.
Europe is seeing an interesting trend, more and more consumers are using their smartphones to make mobile payments. This according to a new report published by yStats.com, the report covers payment methods in Belarus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, Turkey and the United Kingdom.
Feature image courtesy of CashCats