The week is coming to an end, and what a week it has been in the ecommerce industry, a lot has happened for the most popular ecommerce platforms. This week saw Salesforce adding commerce to their community cloud, Bigcommerce launches tool to boost small retailers, 3dcart releases major upgrade and much more.
Customers of Salesforce’s Community Cloud will soon be able to add their own buy buttons. The Community Cloud allows businesses to build sites where customers can interact with the company and with each other. By introducing the ability to make purchases directly from those communities, Mike Stone, the senior vice president of marketing for Salesforce Community Cloud, said the company is enabling “a whole new evolution of social commerce.”
The tool from Bigcommerce, a vendor for nine companies in the Internet Retail Top 1,000 which collectively have $132.83 million in online yearly sales, enables retailers to create social media ads in minutes by automatically importing product images and details from online product catalogs, configuring tailored ad units for Facebook and Twitter, and managing multiple marketing campaigns from a single dashboard, the company says. Read my full Bigcommerce review here.
Tackling the biggest trends in ecommerce, 3dcart, the leading all-in-one ecommerce solution, is gearing up to launch 3dcart 7; one of the most up-to-date global ecommerce releases. Created with feedback from over 17,000 online retailers, the version 7 release will include a completely redesigned Control Panel & Dashboard, a built-in Point-of-Sale system, a REST API, Multi-channel selling, native support for Visa Checkout, a new Checkout Experience, plus many other features to be announced following the initial release. Read my full 3dcart review here.
Macy’s, Inc. has formed a free-standing joint venture with Hong Kong-based Fung Retailing Limited to explore retailing in China, one of the world’s largest and fastest-growing consumer marketplaces. The joint venture, which is 65% owned by Macy’s and 35% owned by Fung Retailing, will start with an ecommerce pilot. For Macy’s, the joint venture is expected to develop significant new learnings on customer preferences and buying patterns within China.
Feature image curtsey of CashCats