It is no surprise that 2014 was an amazing year for ecommerce, in particular Shopify had an extraordinary year. There is a reason why the Canadian company constantly tops our list of most popular ecommerce platforms. In this article we will look at Shopify in 2014.
Mobile traffic has long been on the rise, and in August 2014, it surpassed desktop traffic for the first time. This is also one of the biggest reasons why you need to make sure your ecommerce store is optimized for mobile devices. As you can see below more than 33% of all orders made on Shopify stores came from a mobile device.
The graph below shows the time of the day where shopping occurs, as you can see in-store shopping mostly takes place between 8 AM and 6 PM, this makes sense since this is when most stores are open. It is however interesting to see that while most desktop shopping takes place between 10 AM and 4 PM, shopping on mobile devices stretches throughout the whole day, with the evening being more popular on mobile devices than on desktops.
In 2014 Shopify had more than 140,000 active stores, this number increased from 2013 when it was just 80,000 active stores. Furthermore, store owners made more than $3,700,000,000 in sales.
In 2014 Shopify added 25 new themes bringing the total to 102, this meant $4,158,700 was paid to theme developers throughout 2014. The Shopify App Store gained more than 554 additional apps, bringing the total to 1,115 Apps, this resulted in $4,656,106 being paid to app developers.
It will be interesting to see where Shopify goes from here, if you would like to learn more about Shopify you should read the full review.