This Is What Happened at the Unite Conference

Over the past few days, hundreds of designers, developers, and marketers all went to the Unite conference in San Francisco, this conference is Shopify’s inaugural partner and developer conference. The purpose behind the event was to bring together the design community and hatch out a plan for shaping the future of commerce. 

At Unite, Shopify  announced several new products and features that have been designed in order to make using Shopify easier for the more than 243,000 merchants who use Shopify on a daily basis.

So what was announced?

These are just some of the things that were announced:

Sales Channel SDK — This pretty much means that Shopify is taking the technology they used for the integrations with Twitter, Pinterest, Facebook, and Amazon, and they will be handing that over to the merchants.

iOS and Android Buy SDKs — This SDK will allow merchants to create a native shopping experience on the most popular mobile devices. If you would like to learn more, then read this article.

Online Store Editor — This is perhaps the biggest news, if you have ever worked with Shopify, then you might know that while it is very simple to use, it can sometimes be a little intimidating. The new Online Store Editor, will allow merchants to build more innovative, customizable, and merchant-friendly themes than ever before.

Move towards mobile shopping

In an interview with BetaKit, Shopify product manager Brandon Chu said that Shopify has been transitioning towards mobile since its online stores became mobile-responsive in 2012.  Currently, 60 percent of online store visits on the Shopify platform come from mobile. Chu said:

 Shopify started out as a product where you could make ecommerce websites, but it’s really a company that thinks of itself as a platform where you’re building a commerce and retail operating system and letting businesses do what they need to do to succeed.

It will be interesting to see in the future if more and more ecommerce platforms will start focusing more on mobile shopping. I will definitely be keeping a close eye on this trend. In the mean time, if you would like to read my Shopify review, you can find it here.


Catalin Zorzini

I'm a web design blogger and started this project after spending a few weeks struggling to find out which is the best ecommerce platform for myself. Check out my current top 10 ecommerce site builders.