Fourthwall and Printify are two of the biggest names in print-on-demand (POD), but which one is the better fit for you?
I’ve spent hours testing both platforms to give you a clear, no-BS comparison so you can make the right choice.
After all my testing, Printify is the better option if you want full control over pricing, products, and fulfillment.
But if you’re a creator looking for an all-in-one branded merch store with zero hassle, Fourthwall is the way to go.
Fourthwall vs. Printify: Schnelles Urteil
Printify – Best for scaling an ecommerce business with 500+ products, multiple print providers, and better profit margins.
Vierte Wand - Beste für Inhaltsentwickler who want an instant merch store with memberships, tipping, and no upfront costs.
In this comparison, I’ll break down pricing, product selection, branding, shipping, and more so you can decide which one is right for you.
| Fourthwall is best for: | Printify ist am besten geeignet für: |
|---|---|
| YouTubers, Twitch streamers, and influencers who want a branded merch store. | Entrepreneurs who want to build a full POD business on Shopify, Etsy, or WooCommerce. |
| Creators who want tipping, memberships, and digital products all in one place. | Sellers who want bulk order discounts and control over fulfillment. |
| Beginners who need a simple, automated setup with no upfront costs. | Business owners looking for higher profit margins and product variety. |
Let’s break it all down.
What is Fourthwall?
Fourthwall is an all-in-one storefront designed für Inhaltsentwickler who want to sell merch, accept tips, and even offer memberships.
Hauptmerkmale
- Branded storefront (free custom domain included).
- Merch, digital products, and memberships alles an einem Ort.
- Automatisierte Auftragsabwicklung—you don’t deal with print providers.
- Keine Vorabkosten—Fourthwall only takes a 10% cut of profits.
- Integrierte Integrationen with YouTube, Twitch, and Discord.
What makes Fourthwall unique is its creator-first approach. Instead of just focusing on print-on-demand, it gives you multiple ways to monetize your audience. You can sell exclusive content, accept donations, and even offer memberships—all from the same platform.
This is huge for influencers who don’t want to rely solely on merch sales.
Ein weiterer Vorteil? Keine technischen Kenntnisse erforderlich. Fourthwall sets everything up for you, including your custom domain, checkout process, and fulfillment.
You don’t have to worry about choosing print providers, managing inventory, or handling customer support—it’s all done for you.
Who Should Use Fourthwall?
✅ YouTubers, Twitch streamers, and influencers who want a simple merch store.
✅ Creators who want memberships, tipping, and merch in one place.
✅ Anyone who wants a hands-off experience—just design and sell.
Was ist Printify?
Printify ist eine print-on-demand network that connects you with 100+ print providers worldwide. Unlike Fourthwall, it doesn’t give you a storefront—you need to verbinden Sie es mit Shopify, Etsy, WooCommerce, or another eCommerce platform.
Hauptmerkmale
- Über 500 anpassbare Produkte (shirts, mugs, phone cases, and more).
- Choose your own print provider based on quality, location, and price.
- Keine Gewinnbeteiligung—you only pay for product and fulfillment.
- Arbeitet mit Shopify, Etsy, WooCommerceund eBay.
- Massenrabatte verfügbar mit Printify Premium ($29/month).
Printify ist dafür gebaut Skalierbarkeit. If you’re serious about running a full print-on-demand business, this platform gives you way more control than Fourthwall.
Du kannst dich set your own prices, test different print providers, and sell across multiple platforms. This makes it an ideal choice for entrepreneurs who want to maximize profit margins.
One downside? You need an external store. Printify doesn’t provide a storefront, so you’ll have to integrate it with Shopify, Etsy, or another platform.
This means extra costs for website hosting, domains, and eCommerce tools. But in return, you get full ownership of your business without paying a percentage of your profits.
Wer sollte verwenden Printify?
✅ Ecommerce sellers who want total control over products and pricing.
✅ People selling on Shopify, Etsy, or WooCommerce.
✅ Businesses looking for bulk order discounts and scalability.
Pricing: Fourthwall vs. Printify
Both platforms operate differently when it comes to pricing. Here’s how they compare:
| Merkmal | Vierte Wand | Printify |
|---|---|---|
| Newsletter | Free (takes 10% of profits) | Free or $29/month (Printify Prämie) |
| Gewinnmodell | Fourthwall takes a cut of profits | You set your own profit margins |
| Produktgrundpreis | Fixed (set by Fourthwall) | Varies (choose your provider) |
| Transaktions Gebühren | Standard payment processing fees | No extra fees beyond product cost |
| Mengenrabatte | No bulk discounts available | Up to 20% off with Printify Premium |
Pricing is where Fourthwall makes things simple, but Printify offers better margins. Since Fourthwall takes a 10% cut of your profits, you don’t have to worry about upfront fees.
Das macht es zu einem gute Wahl für Anfänger who don’t want to invest money upfront.
Printify, on the other hand, gives you full control over pricing. You set your own markup, and there’s no revenue share.
If you sell a t-shirt for $25 and the base cost is $10, you keep the full $15 profit. If you upgrade to Printify Prämie ($29/Monat), du kannst bekommen bulk discounts of up to 20%, making it ideal for high-volume sellers.
Welches ist billiger?
- Fourthwall is better for beginners denn es gibt keine Vorabkosten. But you’ll pay a 10% cut on profits.
- Printify is better for scaling—you keep 100% of profits, and Printify Premium saves you up to 20% per order.
Print-on-Demand Fulfillment & Product Quality
A major difference between Fourthwall and Printify is how they handle fulfillment.
Fourthwall Fulfillment
- Weniger Produktauswahl im Vergleich zu Printify.
- No deep branding options (like custom packaging or inserts).
- Gute Qualität aber eingeschränkte Skalierbarkeit for serious sellers.
- Alles ist automatisiert—you don’t choose your print provider.
Printify Erfüllung
- Way more product options (500 + Elemente, including t-shirts, mugs, hoodies, phone cases, posters, etc.).
- Benutzerdefinierte Branding-Optionen (labels, packaging, and even inside-the-shirt branding).
- You choose your own print provider, so you control quality, pricing, and shipping speed.
- More fulfillment centers worldwide, reducing shipping times.
Welcher gewinnt?
Wenn Sie nur eine wollen quick and easy merch store, Fourthwall is great. But if you care about branding, quality control, and product variety, Printify ist die bessere Option.
Gewinnmargen
Your profit margins depend on how much each platform charges for base products and fulfillment. Hier ist ein Vergleich:
Fourthwall Pricing: Higher Costs, No Upfront Fees
- Keine monatliche Abonnementgebühr.
- Higher base product costs, das heißt geringere Gewinnmargen.
- Limited discounts on bulk orders.
- Extra costs for branding and customization.
Zum Beispiel kann ein basic hoodie on Fourthwall costs around $25, während Printify offers a similar Gildan 18500 hoodie for $22.25. It’s a small difference, but when scaling, every dollar matters.
Printify Pricing: More Discounts & Lower Costs
Printify bietet zwei Preispläne:
- Freier Plan (no monthly fee)
- Pay only for the base product cost and shipping.
- Basic branding options included.
- Printify Premium (29 USD / Monat)
- Up to 20% off base product prices.
- Rabatte bei Großbestellungen.
- Multiple store connections.
Mit Printify Premium, you can save a lot on costs, which boosts your profit margins over time.
Welcher gewinnt?
Für casual sellers, Fourthwall is fine. But for scaling a business and maximizing profits, Printify gewinnt.
Branding & Anpassung
Branding is crucial if you want to auffallen und baue ein echtes Geschäft.
Fourthwall Branding
- Basic storefront customization (logo, colors, layout)
- Keine individuelle Verpackung or inserts
- Limited control over product branding
Printify Branding
- Volle Markenkontrolle (custom tags, labels, and packaging)
- Embroidery, sleeve prints, and inside labels verfügbar
- Supports multiple print locations (front, back, sleeve)
Welcher gewinnt?
Wenn Sie ein real brand with custom packaging and labels, Printify is the only choice.
Shipping Costs & Speed
Versandgeschwindigkeit und -kosten directly impact customer satisfaction and profit margins, so choosing the right platform matters. Both Fourthwall and Printify handle fulfillment differently, which affects how quickly orders are processed and delivered.
| Merkmal | Vierte Wand | Printify |
|---|---|---|
| Erfüllung | Automated | Choose provider |
| Lieferdauer | 3-10 Tage | 5-7 days (varies) |
| Internationaler Versand | Limitiert | Weltweit im Einsatz |
Fourthwall Shipping: Simple But Limited
Vierte Wand handles all fulfillment automatically, which means you don’t have to pick print providers or manage shipping logistics. This is great if you want a hands-off experience, but it also means less control over delivery times, shipping rates, and customer experience.
Shipping times on Fourthwall generally range from 3-10 Werktagen, depending on the product and destination.
However, since Fourthwall doesn’t disclose who their print providers are, there’s no way to switch to a faster or more cost-effective fulfillment partner.
If delays happen, you’re stuck waiting for their team to handle it.
Ein anderer major downside is Internationaler Versand. While Fourthwall does ship globally, the product selection for international orders is more limited, and shipping costs can be high.
If you have a global audience, this could hurt sales since customers outside the U.S. may face longer wait times and higher shipping fees.
Printify Shipping: More Control & Faster Global Fulfillment
Printify arbeitet mit 100+ print providers worldwide, which means you can choose suppliers based on location, shipping speed, and cost.
Dieser Kurs ist ein Riesenvorteil over Fourthwall because you aren’t locked into one fulfillment network. If a provider is too slow or expensive, you can switch to another one instantly.
Im Durchschnitt Printify orders are delivered in 5-7 Werktagen, though this varies depending on which print provider you select.
If speed is a priority, you can choose a provider closer to your customer’s location to reduce shipping times.
For example, if your customer is in the U.K., you can select a European print provider instead of shipping from the U.S., cutting down on costs and wait times.
Printify ebenfalls excels at international shipping. Since they have print providers in North America, Europe, Asia, and Australia, customers worldwide can receive their orders faster and with lower shipping fees.
Dadurch Printify a better option for sellers with a global audience who don’t want to lose customers due to slow shipping.
Welcher gewinnt?
If you want a hassle-free setup and don’t care about shipping control, Fourthwall is fine. But if you want faster, cheaper shipping with global reach, Printify ist der klare Sieger.
The ability to choose providers based on location alone makes it a better choice for serious sellers who want to scale and optimize profit margins.
Final Verdict: Fourthwall or Printify?
| Merkmal | Vierte Wand | Printify |
|---|---|---|
| Geeignet für | Creators (YouTubers, Twitch) | eCommerce sellers (Shopify, Etsy) |
| AnzeigenPreise | 10% cut of profits | Free or $29/month for discounts |
| Maßgeschneidert | Limitiert | Full control over products |
| Versand | Hände weg | Choose your own providers |
| Skalierbarkeit | Great for creators | Best for business growth |
Go with Fourthwall if:
✅ You want a done-for-you merch store with branding.
✅ You’re a Schöpfer Wer will tipping, memberships, and digital products.
✅ You want zero headaches—just upload designs and sell.
Geh mit Printify ob:
✅ You want full control over pricing, branding, and products.
✅ You’re selling on Shopify, Etsy, WooCommerce.
✅ You need bulk discounts and multiple print providers.
Welches sollten Sie wählen?
Am Ende des Tages, die right platform depends on your goals.
Wenn Sie ein creator looking for a simple, all-in-one store, Fourthwall is perfect.
But if you’re serious about building a scalable POD business, Printify gibt Ihnen more freedom, control, and profit potential.
Want to scale your print-on-demand business?
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