Overvejer du Salesforce Commerce Cloud? Her er alt hvad du ved

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Har du hørt om Salesforce Commerce Cloud? Hvis du har det, overvejer du måske, om denne software er den rigtige pasform til din virksomhed.

Hvis du kan relatere, så frygt aldrig, for du er på det rigtige sted. Vi vil nedbryde alt, hvad du har brug for at vide, lige her i denne anmeldelse - Lad os komme i gang!

What’s Salesforce Commerce Cloud?

Kort sagt, dette program er en skybaseret handelsplatform. Brugere kan skabe en intelligent købsoplevelse for deres kunder, mens de integrerer alle deres salgskanaler (mobile brugere, sociale medieplatforme, din webshop, din mursten og mørtelbutik osv.), Så du kan håndtere hele din virksomhed alt fra ét sted !

Med så mange funktioner og værktøjer til rådighed, kan iværksættere opbygge brand loyalitet og forbinde deres handel med alle følgende grene af deres forretning:

  • Salg,
  • Kunde service,
  • Marketing,
  • Udvikling af dit samfund,
  • Ordreudførelse,

Bare for at nævne nogle få!

Alt i alt tilbyder Salesforce Commerce Cloud en komplet løsning til at håndtere den daglige drift af din e-handelsvirksomhed. Du kan relativt hurtigt lancere en online tilstedeværelse og vokse din virksomhed ved at nå ud til en større pulje af kunder.

With a plethora of sophisticated technology at your fingertips,  you can craft fabulous shopping experiences for your customers. Needless to say, when utilized correctly, you’ll enjoy a boost in profit (eventually- don’t expect to get rich quick!)

As you delve deeper into Salesforce’s resources, you’ll see they offer tons of ways you can personalize your user experience and marketing campaigns to intrigue your target demographic. Years ago these were the kind of things only a data scientist could achieve!

Salesforce Commerce Cloud

Hvordan forener Salesforce Commerce Cloud forbrugeroplevelser?

As we’ve just alluded to, you can connect the experience of your customer’s across each and every touchpoint and sales channel you’re using (both digital and physical).

Dette giver iværksættere et omfattende overblik over, hvordan hver af deres kunder engagerer sig i deres brand. Du kan se alt fra det punkt, kunden opdagede dig, til hvornår og hvordan de købte dine produkter og / eller tjenester, til gennemgang af, om de fortsatte med at interagere med din virksomhed.

Fordelene ved at bruge Salesforce Commerce Cloud

En online forretning er kun så stærk som de data, den får. Dette er grunden til, at mobiladgang til din kundeanalyse er en absolut gave.

By ‘data’ we’re referring to metrics like:

  • Your consumer’s full purchase history,
  • Status for eventuelle udestående ordrer,
  • Enhver kunde service problemer,
  • Bemærkninger om idividobbeltkunder,

All this info enables your sales and marketing teams to craft a user-experience personalized to suit the needs of your ideal clients. The same’s true of your marketing campaigns, when you know your customers inside out and back to front, you’re able to launch ads that pique the interest of your target demographic- needless to say, both the quality of your user experience and your marketing campaigns go a long way in boosting conversion rates.

Plus, Salesforce Cloud Commerce bruger også sofistikeret AI-teknologi, som er afgørende for at opnå en mere dybdegående indsigt i dine forbrugers opførsel. Alle disse data synkroniseres i realtid på tværs af skyen, så du og dit team altid har adgang til de mest opdaterede oplysninger.

You can even categorize your customer’s transactions using DMP tagging. This is another terrific feature for getting to grips with customer trends and behaviors. You can also section off your audience in line with any of the following:

  • SKU-baserede,
  • Pris-baserede,
  • Kategori-baserede,

This is especially handy when it comes to personalizing your email marketing campaigns. You can craft the content based on their previous purchases and set them to send automatically.  The same’s true of ‘abandoned cart emails.’ These work wonders for securing sales that potentially would have been lost.

You can also use this customer info to understand where your audience like to engage with your brand the most. It doesn’t matter whether it’s through live chat, SMS messaging, your social media profiles, or your e-commerce site- once you’ve got to grips with what your audience prefers you can utilize it to your advantage!

Salesforce Commerce Cloud

Andre Salesforce Commerce Cloud-funktioner

You’ll be pleased to hear; you’re free to extend Salesforce’s core functionalities. Users can peruse an extensive list of trusted partners and download all manner of apps to craft a platform that complements your business model. With over 4,000 pre-integrated apps available in Salesforce’s store, you’ll have everything you need to get up and running!

In addition to everything we’ve already mentioned, you’ll also have access to the following:

  • If you’re taking content marketing seriously, integrate Commerce Cloud with your existing content management system. The transition is pretty smooth, and you can monitor everything from the convenience of one place-win-win!
  • Design og lancer en mobilapp, der promoverer din virksomhed.
  • Utilize their ‘Inventory Availability Service.’ This provides stock levels across all your sales channels. So, you and your shoppers can see which products are available and where- how handy is that?!
  • Optimize your sales funnel to get the best results. Boost conversion rates by utilizing Salesforce’s ‘proven best practices.’ This includes their: saved carts, pre-optimized checkout flows, and their payment accelerators.
  • Don’t have to neglect your mobil publikum: Mestre kunsten at handle på mobil med alle de funktioner, Salesforce tilbyder. For eksempel- responsive design, datadrevet mobil UX og one-touch betalinger. Disse er alle fantastiske til at sikre en smidig salgsproces for dine mobilbrugere.
  • Du kan tillade dit kundeserviceteam at behandle ordrer på dine kunders vegne (dette er nyttigt for kunder, der foretrækker at foretage ordrer over telefonen).

Salesforce Commerce Cloud - funktioner

  • Du har adgang til en pålidelig ordreudførelsesservice: alt hvad du behøver er Commerce Cloud Order Management plugin, og du er god til at gå.
  • Integrate digital commerce with traditional brick and mortar stores: your in-house sales assistants can ship products to a specific store location if a customer wants a product that’s out of stock in the brick and mortar store they’re currently shopping in. Just utilize the add-on- Commerce Cloud Endless Aisle to access this feature.
  • Get split testing: Salesforce provides the tools to split test your web pages and marketing campaigns. This is the only way to understand whether what you’re doing is actually working. Then over time, you can optimize your efforts to produce the best results.
  • Make the most of organic traffic: to appear higher in search engine results, and drive traffic using SEO optimization; you can use Salesforce’s tools to find prudent keywords your customers are already searching for. They make it easy to optimize your product pages, product categories, metadata, and images- needless to say, this works wonders for improving your overall reach.
  • Utilize Salesforce’s ‘Einstein Predictive Sort’: enable digital shoppers to find exactly what they’re searching for. With this feature, the search results are automatically tailored to suit the needs of each shopper. You can even program ‘predictive sort’ to guess what your shopper might search for next, by enabling ‘type ahead’ guidance.
  • Go global: If you want to extend your reach, don’t be afraid to sell in different countries. With Salesforce, you reduce the risks and costs associated with tackling international markets. Their secure and borderless infrastructure makes conquering a broader market worth it. Once more, you can easily customize your e-commerce store to complement the cultures, currencies, and languages necessary to market in foreign countries. To date, Salesforce supports the following languages: English, Chinese, Japanese, French, and Italian.

Salesforce Commerce Cloud

Statistikken taler for sig selv

Helt ærligt, når det kommer til, om Salesforce-brugere er tilfredse - statistikkerne taler for sig selv. I en nylig kundeundersøgelse fandt de, at så mange som 38% af Salesforce-kunder oplevede en 38% stigning i salgsproduktivitet, siden de brugte deres software.

There’s also a community of over 2.3 million people! The sheer number of Salesforce users speaks volumes to its functionality and quality. Plus, this community is a fantastic resource- you can share your experiences both in terms of how you’re finding Salesforce’s software and about the struggles you’re facing more generally in your business.

Hvor cool er det, at du kan søge råd og vejledning fra millioner af andre iværksættere og webudviklere ?!

Ulemperne ved at bruge Salesforce Commerce Cloud

På trods af de rigelige fordele, der er forbundet med Salesforce Commerce Cloud, like any other software, it’s not without its pitfalls.

Så jeg tog friheden til at gennemsøge Internettet for at se, hvad andre brugere havde at sige om dette produkt.

Unfortunately, time and again I saw the same complaint. Namely, that it takes a great deal of time and effort to figure out how to use the entirety of the software, this is especially true when it comes to customizing Salesforce’s API to create your own features.

Plus udviklingen'sandbox’ is said to be much slower in comparison to the ready-made templates. So, multiple users are calling for the overall performance of Salesforce to be improved. However, since these complaints were published, Salesforce has moved over to Javascript- so hopefully, this has tackled these problems.

Når brugerne endnu en gang forsøgte at få support til disse problemer, viser rapporter, at kundeservice var lidt langsom, dvs. det tog dem aldre at tilbyde en nyttig løsning.

In light of this, entrepreneurs and their teams should be prepared to put the time aside to get to grips with this software. Unfortunately, time isn’t a luxury most startups have. Følgelig kan skift til denne software resultere i et tab af salg, mens du og dit team formår at få tingene op at køre.

Some users even describe Salesforce as having their own ‘ecosystem.’ The language surrounding this software is somewhat complicated. This also contributes to the amount of time it takes to get to grips with the software.

I’ve also seen complaints stating that building specific web pages can be a challenge. A lot of users want to develop and publish temporary pages to promote a sale- however, some claim trying to do this is more trouble than its worth.

Last but not least, there are a few grumbles about the cost. On the whole, it’s more expensive than the products and services offered by competitors. Therefore, this program is better suited to companies turning over millions each quarter.

Hvor meget vil Salesforce Commerce Cloud sætte mig tilbage?

Before we delve into the specifics, it’s worth highlighting, the most popular version of this program is the ‘unified commerce’-here you’ll have access to everything Salesforce has to offer.

De tilbyder dog også de følgende to uafhængige produkter.

  1. Salesforce B2C Commerce
  2. Salesforce B2B-handel

The price of all three of these options fluctuate based on the needs of the business. So, you’ll have to contact Salesforce’s sales team directly and get a quote. They’ll work alongside you to tailor a package based on your gross merchandise value. They also take note of both the size of your company and the industry you’re working in so that they can produce something that works best for your brand.

You might also be wandering’; ‘What exactly is Salesforce B2C Commerce?’

Well, as we’ve described throughout this review, this is still a cloud-based commerce solution, where you can access all your sales channels. However, this product package is geared towards businesses selling to individobbeltforbrugere snarere end virksomheder.

To give you a better idea of what you’ll get with the B2C bundle, these are the kind of features you can expect:

  • Ressourcer til at hjælpe med at administrere dine produkter, priser og kataloger
  • Værktøjer til handel, marketing og reklame (inklusive kampagne og content management systemer)
  • Evnen til divide dine kunder i segmenter
  • Webstedsøgning
  • Guidet navigation
  • Personalisering drevet af AI-teknologi
  • Integrationer, der forbinder dig til dine profiler på sociale medier
  • Responsive design og one-touch betalinger til mobilbrugere
  • Et fuldt fungerende indkøbsvogn og kassesystem
  • En komplet udviklingsplatform inklusive RESTful API'er
  • Evnen til at skalere din virksomhed globalt
  • Et sikkert system
  • Muligheden for at styre flere salgskanaler og butiksplaceringer
  • Hjælp med SEO
  • Værktøjer, der hjælper med at målrette dine ideelle kunder
  • Faciliteter, der skal splittes, test dine websider
  • En overflod af udvidelser i butikken
  • Adgang til Commerce Cloud Endless Aisle

This leads us to the other obvious question; ‘What’s Salesforce B2B Commerce?’. In short, it’s the same program. However, it’s more appropriate for businesses marketing and selling products and services to companies rather than individobbeltforbrugere.

Du skal bemærke: det tilbud, Salesforce giver dig for denne pakke, er baseret på din gennemsnitlige ordremængde.

I det store og hele kan du forvente at få adgang til alt det følgende med B2B-bundten:

  • Katalogstyringsværktøjer
  • Segmentspecifik prisfastsættelse
  • Ressourcer til laser målretning mod dine kunder (for at sikre, at dine kampagner når de rette mennesker)
  • Et system med flere konti og kontraktordrer
  • Muligheden for dit salgsteam at bestille lager på dine vegne
  • Du kan indstille og bruge ordreskabeloner
  • Få adgang til adskillige betalingsmetoder
  • Du kan opdele forsendelser på flere steder
  • Webstedsøgning
  • Guidet navigation
  • Hjælp med SEO
  • Responsive design
  • Realtidsrapporter og analyser
  • RESTful API'er
  • Multisitede styringstemaer
  • Adgang til en sikker platform
  • Evnen til at skalere din virksomhed globalt
  • 360-engagement med salg, kundeservice, marketing og samfundsskyer

Salesforce Commerce Cloud

Hvem skal bruge Salesforce Commerce Cloud?

As we’ve alluded to in this review, Salesforce’s primary customers are top-notch executives, who have both the money and the authority to buy this kind of software. Alternatively, this may also fall to the responsibility of those given the task of growing the businesses online presence.

Denne platform er fantastisk for iværksættere, der har erfaring med kodning eller webudvikling. Salesforce leverer en overflod af skabeloner og handels-API'er til at skabe en løsning, der opfylder de nøjagtige behov i din virksomhed.

Salesforce Commerce Cloud er også en fabelagtig løsning for alle, der ønsker at starte og udvide deres forretning (og hurtigt!). På næsten ingen tid kan du opbygge en butiksfacade ved hjælp af en af ​​deres mange out-of-the-box webstedsskabeloner.

After all, one of the best things about Salesforce Commerce Cloud is how easy it is to customize the design of your e-commerce store. The ‘Page Designer’ tool, is incredibly user-friendly, it’s possible to have your web pages up and running in a matter of minutes without having to write any code yourself!

Hvis du har erfaring med at bruge Salesforce Commerce Cloud, we’d love to hear from you! Please, go ahead and leave your thoughts in the comments box below. We always welcome lively discussion and love hearing from our readers. Speak soon!

Rosie Greaves

Rosie Greaves er en professionel indholdsstrateg, der har specialiseret sig i alt, hvad digital markedsføring, B2B og livsstil angår. Hun har over tre års erfaring med at lave indhold af høj kvalitet. Tjek hendes hjemmeside Blog med Rosie for mere iformation.

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