There are a few misconceptions around web hosting. The term itself can sound complicated and it can scare a technophobe ecommerce retailer, but in 2021 web hosting isn't that complicated.
A lot of retailers are sort of semi-aware of what it is, but also feel like it's not that important. This is the biggest misconception. Picking between hosting companies should be one of the first things you do as a retailer, right up there with choosing your platform or deciding on your store's name.