There's no denying that the Twitter's “buy” button has been the most talked about topic this past week. But we managed to stumble upon other interesting issues, (almost) as varied as last week. Let's browse through:
Every week I'm going through so many articles on ecommerce, so I thought I should share some of the most interesting titles with you. On a weekly basis. Here it is, our first round-up. In no particular order:
British artist Lucy Sparrow did a few things right with this project, especially finding the right angle to get press, and one thing wrong (more on that at the botton of the post). She did this last year as well with another project called Ministructures (London landmarks created from, er.. felt). With a little help from the community via Kickstarter, this time Lucy converted an abandoned store in east London into a pop-up art exhibition called The Corner Shop featuring more than 4,000 hand-sewn felt products, ranging from magazines, to beer, crisps, and absolutely everything else you would find in a read brick and mortar corner shop.
20 years ago this month, Amazon happened. They've started as the 1st online bookstore and expanded so much that now you can even buy your grocery on their platform as well. While the company has its share of controversy, let's take a look at their biggest achievements so far.
This is one interesting and productive competition created by Shopify. How does it work? During eight months, more than 21,000 entrepreneurs create new businesses. Together, this year, they managed to sell more than $120 million in products. There have been twice as many participants compared to last year’s competition, while the revenue generated tripled. So, these guys mean business. The winners get $50,000 each, VIP trips, meetings with industry experts and a set of other perks.
But let me take a closer look at the 10 winners:
The two e-commerce platforms will be discontinued on February 1st, 2015. As you probably already know, these platforms are aimed at small to mid-sized online retailers.
If you’re directly affected by this, no need to worry, as Magento is offering migration options for each client, with special migration offers to Bigcommerce, and also to its Community and Enterprise Editions.
With their proven track record of migrating large groups of merchants (we’re talking thousands here) Bigcommerce and Magento managed to design a migration program to make sure that all retailers migrate their stores in time, and before the holiday season. What does the program include? Migration services, integration across sales, client support, and exclusive offers. This integration comes with PayPal and the ability to sell on eBay too.
With a reliable transition provider, this whole thing should be a walk in the park foe existing users. However I can't recommend Magento anymore so I've just removed it from the chart and will look for a new entry soon. Let me know if you have any suggestions.
In the UK, a new eMarketer report shows that the key digital trends influencing the digital ecosystem this year are “Mobile Usage, Big Data and Ad-Buying Options”. In just one year (2012 -2013), visits to retail websites rose from 24.0% to 45.0%, with nearly half of the smartphone and tablet owners using these devices for research. A significant percentage made a purchase using them. Also, these devices rank very close to laptops and desktops when it comes to the first time users had seen and ad or marketing message about the product they bought.
According to IAB UK, 74% of the polled retailers had a mobile-optimized site, and half of them optimized their search functions for mobile, plus, they added a GPS store locator. However, not too many retailers offered contactless payment facilities, in-store Wi-Fi, or optimized their site for tablets.
Another interesting aspect is that when it comes to groceries, for instance, most UK web users would rather have their shopping delivered to their home, although some of them would have some suggestions regarding ordering, purchase and delivery.
It’s not easy to keep up with the complexity of shopper behavior, but it looks like UK retailers do their best to adapt to shopper preferences (digital and/or physical), to be flexible and surprising.